Melissa Oehlers
Orlando,FL
Summary
Strategic Account Executive with proven success increasing sales and revenue through developing loyal account relationships. Articulate communicator with exceptional negotiation skills. Known for understanding customer needs and delivering effective solutions.
Overview
20
20
years of professional experience
Work History
Account Executive
Direct Media USA
Orlando, FL
11.2016 - 02.2018
- Drove business development for local accounts in LYNX bus advertising.
- Managed all phases of sales cycle, including prospecting and contract negotiations.
Account Executive
Disney ABC Television Group, Radio Disney
Orlando, FL
07.2014 - 08.2014
- Led new business development for local radio station marketing division of Walt Disney Company.
- Developed multi-platform marketing campaigns and community outreach initiatives to engage family audiences.
- Created unique experiences aligned with Disney brand values and mission.
- Position eliminated following sale of local radio network stations.
Marketing Consultant
The Oehlers Agency
Orlando, FL
01.2006 - 01.2009
- Managed $300K annual advertising budget, executing detailed monthly marketing plans for two retail locations.
- Collaborated with franchise owner and general sales manager to optimize advertising spending for maximum impact.
- Developed and produced copy for print ads, radio scripts, in-store signage, and direct mail campaigns, meeting all deadlines.
Account Executive
Gross Communications/WLOQ 103.1 FM
Orlando, FL
01.2000 - 01.2005
- Generated $700K in annual billing from inactive accounts through relationship building and proactive sales techniques.
- Exceeded monthly revenue targets of $50K-$60K while delivering exceptional client service.
- Conducted prospecting and contract negotiations for local and regional business development.
- Presented compelling radio media schedules, appearance packages, and sponsorship opportunities to clients.
- Developed and executed effective sales plans that surpassed monthly, quarterly, and annual revenue goals.
- Recognized as top monthly sales producer multiple times in 2004 and 2005.
- Achieved title of top annual sales producer in 2004.
Sales Coordinator – Disney Institute Sales
The Walt Disney Company
Lake Buena Vista, FL
01.1998 - 01.2000
- Developed sales collateral and provided marketing support to eight-person sales team for Disney Institute Business Programs.
- Managed customer inquiries and provided product information to support sales efforts.
- Organized training sessions for sales staff to improve product knowledge and skills.
- Presented programs to Disney Parks & Resorts sales departments for marketing initiatives and referral business recruitment.
Education
Bachelor of Science - Journalism
Ohio University
Athens, OH01.1997
Skills
- Business development
- Contract negotiation
- Sales pipeline management
- Marketing campaign development
- Account management
- Customer relationship management
Timeline
Account Executive
Direct Media USA
11.2016 - 02.2018
Account Executive
Disney ABC Television Group, Radio Disney
07.2014 - 08.2014
Marketing Consultant
The Oehlers Agency
01.2006 - 01.2009
Account Executive
Gross Communications/WLOQ 103.1 FM
01.2000 - 01.2005
Sales Coordinator – Disney Institute Sales
The Walt Disney Company
01.1998 - 01.2000
Bachelor of Science - Journalism
Ohio University
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