Melissa Oien

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  Identify and research potential channel partners, including businesses, organizations, and platforms, that align with the company's objectives and target market.
  
  Develop and execute a partnership strategy to establish and expand relationships with key channel partners, aiming to drive customer acquisition, revenue growth, and market penetration.
  
  Initiate and lead negotiations with potential partners to establish mutually beneficial agreements, including terms of collaboration, revenue sharing, and performance metrics.
  
  Collaborate cross-functionally with sales, marketing, product, and other teams to align partnership initiatives with overall business goals and objectives.
  
  Coordinate the onboarding process for new channel partners, providing necessary training, resources, and support to ensure successful implementation and integration.
  
  Monitor and analyze partnership performance metrics and KPIs, tracking progress against goals and identifying opportunities for optimization and improvement.
  
  Proactively communicate with partners to maintain strong relationships, address concerns or issues, and explore opportunities for further collaboration and expansion.
  
  Stay informed about industry trends, competitor activities, and market developments related to channel partnerships, leveraging insights to inform strategic decision-making and drive innovation.
  
  Represent the company at industry events, conferences, and networking opportunities to promote partnership initiatives and build brand awareness within the partner ecosystem.
  
  Regularly report on partnership activities, achievements, and ROI to senior management, providing insights and recommendations for future initiatives and investments.

Develop and execute strategies to establish and maintain partnerships with external stakeholders, including vendors, suppliers, and strategic business partners.

Lead negotiations and contract discussions with partners to secure favorable terms and agreements that align with the company's goals and objectives.

Collaborate cross-functionally with internal teams such as procurement, marketing, and operations to identify partnership opportunities that drive business growth and enhance the customer experience.

Cultivate strong relationships with key partners to foster mutual trust, collaboration, and long-term success.

Monitor and evaluate the performance of existing partnerships, identifying areas for improvement and implementing corrective actions as needed.

Stay abreast of industry trends, market dynamics, and competitor activities to identify potential partnership opportunities and threats.

Serve as the primary point of contact for partners, addressing any concerns or issues in a timely and effective manner.

Develop and maintain a comprehensive partner database, tracking key metrics and performance indicators to measure the success of partnerships.

Provide strategic guidance and leadership to the partner relations team, ensuring alignment with company objectives and values.

Develop and execute comprehensive brand strategies across multiple platforms including newspapers, magazines, and digital channels to enhance brand visibility and recognition.

Plan and oversee marketing campaigns that align with the target audience of local businesses, ensuring messaging resonates effectively and drives engagement.

Collaborate with editorial teams to integrate brand messaging seamlessly into content across print and digital platforms, maintaining consistency and authenticity.

Utilize market research and data analytics to identify opportunities for growth and refine marketing strategies based on audience insights and industry trends.

Manage relationships with advertisers and sponsors, negotiating partnerships and advertising packages to maximize revenue and exposure for local businesses.

Oversee the creation and production of marketing collateral including advertisements, advertorials, and sponsored content, ensuring quality and adherence to brand guidelines.

Monitor and analyze the performance of marketing initiatives using metrics such as reach, engagement, and conversion rates, adjusting strategies as needed to optimize results.

Stay abreast of emerging technologies and marketing trends in the media industry, identifying opportunities to innovate and differentiate the brand in the local market.

Act as a brand ambassador for the newspaper or magazine, representing the publication at events, conferences, and industry gatherings to foster relationships and promote awareness.

Collaborate cross-functionally with sales, editorial, and design teams to ensure alignment and integration of brand and marketing efforts across all aspects of the business.

Plan and execute brand events, including product demonstrations, sampling campaigns, and promotional activities within Costco locations across the designated region.

Coordinate event logistics, including scheduling, staffing, setup, and teardown, to ensure smooth execution and adherence to brand guidelines.

Work closely with Costco management teams to secure event space, permits, and approvals, while adhering to Costco's policies and guidelines.

Build and maintain strong relationships with vendors supplying products to Costco, serving as the main point of contact for event-related inquiries and collaboration.

Collaborate with vendors to develop event strategies, promotional offers, and marketing materials that align with brand objectives and Costco's marketing calendar.

Provide guidance and support to vendors on event planning, logistics, and compliance with Costco's standards and requirements.

Recruit, train, and manage a team of event staff and brand ambassadors to ensure high-quality execution of brand events and activations.

Conduct training sessions to educate event staff on product features, selling techniques, and brand messaging to maximize engagement and sales conversion during events.

Track and analyze key performance metrics, including sales data, foot traffic, and customer feedback, to evaluate the effectiveness of brand events and identify areas for improvement.

Prepare comprehensive reports and presentations summarizing event outcomes, ROI analysis, and actionable insights to inform future event strategies and decision-making.

Develop and manage event budgets, including allocation of resources for staffing, materials, and promotional expenses, to ensure cost-effective execution while maximizing ROI.

Monitor expenses, reconcile invoices, and maintain accurate records of spending to ensure adherence to budgetary constraints and financial goals.

•Restaurant Operations Management:
Oversee day-to-day operations of the restaurant, ensuring adherence to company standards and policies.

Monitor and manage inventory levels, procurement, and vendor relationships to ensure timely and cost-effective supply chain management.
Implement strategies to optimize efficiency, productivity, and customer satisfaction within the restaurant.
Collaborate with kitchen staff, servers, and management team to maintain high-quality food and service standards.

Employee Events Coordination:
Plan, organize, and execute various employee events and activities, such as team-building exercises, staff appreciation events, and holiday celebrations.

Develop creative and engaging event concepts that align with company culture and values, fostering a sense of belonging and camaraderie among employees.

Coordinate logistics, including venue selection, catering, entertainment, and décor, to ensure successful event execution within budgetary constraints.

Communicate event details and expectations to employees, soliciting feedback and suggestions to enhance event experiences.

Evaluate the success of events through feedback analysis and metrics tracking, making adjustments for continuous improvement.

Team Leadership and Development:
Provide leadership, guidance, and support to restaurant staff and event coordination team members, fostering a positive work environment and culture of collaboration.

Conduct training sessions and workshops to equip employees with the necessary skills and knowledge to excel in their roles and contribute to the success of the restaurant.

Recognize and reward outstanding performance, fostering a culture of appreciation and motivation among team members.

Address performance issues or conflicts promptly and professionally, implementing corrective actions as needed to ensure a cohesive and high-performing team.

Develop and execute strategic channel sales plans to achieve revenue targets for point-of-sale (POS) solutions within designated geographic regions or market segments.

Identify and cultivate relationships with key channel partners, including value-added resellers (VARs), independent software vendors (ISVs), distributors, and system integrators, to drive sales growth and market penetration.

Collaborate with cross-functional teams, including product management, marketing, and finance, to develop channel sales strategies aligned with company objectives and market trends.

Provide leadership and guidance to channel sales teams, including sales managers and representatives, to ensure effective execution of sales initiatives and attainment of sales targets.

Analyze market data and industry trends to identify new business opportunities and potential channel partners, making recommendations for expansion or realignment of channel strategies.

Develop and implement training programs and sales enablement resources to educate channel partners on product features, competitive advantages, and sales techniques, fostering partner competency and confidence in selling POS solutions.

Monitor and evaluate channel performance against established KPIs and metrics, such as sales quotas, pipeline development, and partner satisfaction, providing regular reporting and insights to executive leadership.

Lead contract negotiations and manage partner agreements, ensuring alignment with company policies, revenue objectives, and channel partner expectations.

Stay abreast of competitive landscape and industry developments, maintaining a deep understanding of market dynamics, customer needs, and emerging technologies in the POS solutions space.

Represent the company at industry events, conferences, and partner meetings, serving as a subject matter expert and brand ambassador for POS solutions.