Melissa Ostroff
Miami,FL
Summary
Dynamic Social Media Manager with over 7 years of experience in content creation, digital marketing, and influencer collaboration. Proven track record of enhancing online presence, driving engagement, and executing successful social media campaigns. Authorized to work in the US for any employer
Overview
7
7
years of professional experience
Work History
Social Media Manager
RPT Realty, Inc
07.2022 - Current
- Spearheaded social media strategy, including growth/engagement on existing platforms
- Developed and executed content calendars for multiple shopping centers
- Captured and curated content, including photos and videos, enhancing platform engagement
- Fostered relationships with influencers, integrating their content into our overarching strategy
- Managed paid social media campaigns.
Social Media & Digital Manager
Rockaway PR
10.2020 - 07.2022
- Devised and implemented social media marketing strategies for multiple clients
- Managed promoted and paid social campaigns on Instagram and Facebook
- Curated social media calendars and responded to messages/posts across platforms
- Oversaw online reputation on platforms like Yelp, Trip Advisor, and Google My Business
- Maintained third-party platforms, including Uber Eats, Toast, and Open Table.
Manager, Regional Content
Silversea Cruises
05.2019 - 08.2020
- Managed destination-related content, generating ideas for shore experiences, events, and guest speakers
- Supported event planning for World Cruise and Grand Voyage events
- Authored content for the Silversea.com website and tour descriptions
- Coordinated with external destination research consultants
- Compile culinary research for the Sea and Land Taste Program “S.A.L.T.”
Social Media Manager and Copywriter
NM+U
06.2016 - 05.2019
- Supported specific clients' digital marketing strategies through strategic planning, ideation, content planning, content generation oversight, and execution of ongoing programs and campaigns
- Served as point of contact between agency and client, and between the social media team and the creative team
- Conducted market research, providing insights to enhance campaign effectiveness.
Education
Bachelor of Arts - Print Journalism
University of Miami
05.2016
Skills
- Social media strategy
- Content creation
- Influencer collaboration
- Paid ad campaigns
- Online reputation management
- Market research
Timeline
Social Media Manager
RPT Realty, Inc
07.2022 - Current
Social Media & Digital Manager
Rockaway PR
10.2020 - 07.2022
Manager, Regional Content
Silversea Cruises
05.2019 - 08.2020
Social Media Manager and Copywriter
NM+U
06.2016 - 05.2019
Bachelor of Arts - Print Journalism
University of Miami
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