Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

Melissa Zuro

Cresthill,IL

Summary

Accomplished marketing professional with 10+ years of experience in B2B marketing, product marketing, and thought leadership. Proven expertise in acquiring new customers, generating highly qualified leads, and driving revenue growth in direct marketing-driven businesses. Skilled at developing and executing marketing campaigns, leveraging digital marketing tools, and communicating product/service value effectively to target audiences.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Senior Manager, Marketing Manager

Savista
06.2021 - 06.2023
  • Developed and executed go-to-market strategies via organic social posts, content marketing, industry speaking presentations, website, and sales enablement tools
  • Lead annual marketing planning, execution, and measurement for B2B segment, crafting compelling marketing campaigns and briefs based on data and insights.
  • Establish and maintain pipeline of highly qualified leads to support growth objectives of the organization.
  • Oversee integrated marketing team, including digital, social, email, creative, analytics, and channel marketing.
  • Map, measure, and optimize customer journey to drive product and service adoption.
  • Directly prioritize and allocate people and budgetary resources for all marketing initiatives.

Senior Manager, Marketing

nThrive
01.2016 - 06.2021
  • Executed go-to-market strategies via organic social posts, content marketing, and sales enablement tools, driving 30% increase in sales.
  • Demonstrated thought leadership through industry speaking program with 30 speaking engagements at national and regional events.
  • Developed comprehensive B2B customer lifecycle marketing and sales enablement strategies resulting in pipeline of highly qualified leads.
  • Developed and executed comprehensive thought leadership program, resulting in 50 industry-leading topics and 250+ external speaking engagements to drive brand awareness and sales pipeline.
  • Collaborated with Sales Executives and Leaders to develop national and regional event strategies, focusing on impactful organizations and events.\
  • Implemented targeted e-communications and digital strategy, resulting in 45% increase in pageviews to enhance brand awareness.

Marketing Manager

Adreima
10.2015 - 12.2016
  • Created and executed targeted marketing, PR, and communication strategies to engage C-suite clients, increasing brand visibility and lead generation.
  • Led successful launch of company's flagship product, driving a remarkable 35% increase in revenue.
  • Collaborated cross-functionally with clinical, data, analytics, technology, and operations teams to deliver strategic projects.

Marketing Manager

Healthcare Financial Management Association
06.2009 - 10.2015
  • Executed comprehensive marketing plans, surpassing $1M in revenue goals for product and service lines.
  • Collaborated closely with product owners to align marketing strategies with sales targets and ensure cohesive messaging.
  • Utilized market research to drive data-driven business decisions and optimize marketing campaigns.

Education

Master of Business Administration -

Lewis University
Romeoville
2007

Bachelor of Business -

Illinois State University
Normal
1999

Skills

  • B2B Marketing
  • Lead Generation & Nurture
  • Content Development
  • Digital Marketing
  • Market Research
  • Product Marketing
  • Social Media Marketing
  • Sales Enablement
  • Budget Management

Accomplishments

    Certification in Pragmatic Marketing

Certification

Pragmatic Marketing

Timeline

Senior Manager, Marketing Manager

Savista
06.2021 - 06.2023

Senior Manager, Marketing

nThrive
01.2016 - 06.2021

Marketing Manager

Adreima
10.2015 - 12.2016

Marketing Manager

Healthcare Financial Management Association
06.2009 - 10.2015

Master of Business Administration -

Lewis University

Bachelor of Business -

Illinois State University

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Melissa Zuro