Summary
Overview
Work History
Skills
Education And Professional Development
Executive Competencies
Technical Proficiencies And Specialized Expertise
Certifications And Industry Recognition
Timeline
Generic

MELISSA REYNOSO

Totowa,USA

Summary

Trailblazing sales strategist and operations leader with a distinguished track record in spearheading high-impact business initiatives, revenue acceleration, and market expansion. A visionary professional with unparalleled expertise in cultivating elite sales teams, optimizing operational efficiencies, and executing precision-driven sales methodologies that propel both brand loyalty and profitability. Renowned for designing and implementing forward-thinking customer engagement frameworks, performance enhancement programs, and competitive sales architectures that consistently surpass corporate benchmarks. Adept at navigating complex market landscapes, identifying untapped revenue channels, and architecting long-term business growth strategies.

Overview

19
19
years of professional experience

Work History

General Sales Manager

FOOT LOCKER
Jersey City, NJ
08.2019 - 01.2025
  • Orchestrated a paradigm shift in sales performance, catapulting revenue growth through the meticulous application of data-driven sales strategies, consumer behavior analytics, and market positioning tactics
  • Sculpted a high-caliber sales force, implementing innovative training regimens that instilled precision selling techniques, consultative engagement methods, and an unwavering commitment to service excellence
  • Designed and executed holistic inventory optimization blueprints, eliminating inefficiencies, curating product assortments aligned with consumer demand, and minimizing shrinkage
  • Amplified brand equity and customer retention through the introduction of customer-centric sales methodologies, fostering enduring client relationships, and leveraging personalized shopping experiences
  • Devised multi-tiered performance enhancement protocols, aligning frontline associates with corporate KPIs, revenue targets, and brand objectives
  • Spearheaded the deployment of cross-functional leadership frameworks, ensuring seamless operational synchronization across sales, merchandising, and service domains

Senior Sales Consultant

DISH NETWORK
Roseland, NJ
01.2018 - 11.2018
  • Engineered high-yield sales funnels, leveraging advanced prospecting methodologies and customer lifecycle strategies to drive record-breaking conversion rates and sustained client acquisition
  • Conceptualized and delivered persuasive sales presentations, seamlessly aligning consumer needs with tailored solutions, yielding an exponential increase in product adoption and contract renewals
  • Refined pricing strategy and competitive positioning, ensuring optimal market penetration and sustained revenue traction
  • Collaborated with executive leadership to synchronize corporate initiatives with frontline sales execution, driving alignment and maximizing performance efficiencies

Mobile Sales Strategist

OSL MOBILE
Secaucus, NJ
11.2017 - 01.2018
  • Redefined consumer engagement methodologies, elevating the retail experience through enhanced product education, real-time demonstrations, and needs-based solution selling
  • Leveraged consultative sales tactics to seamlessly guide customers through purchasing decisions, increasing attach rates and revenue per transaction
  • Spearheaded high-impact upselling and cross-selling initiatives, capitalizing on consumer insights to enhance both sales volume and brand loyalty

Retail Operations & Sales Performance Leader

VERIZON WIRELESS
Jersey City, NJ
05.2006 - 05.2017
  • Revolutionized retail operations, instituting best-in-class sales methodologies that significantly elevated revenue, customer satisfaction scores, and employee performance metrics
  • Designed and executed enterprise-level customer engagement strategies, incorporating omnichannel touchpoints, data analytics, and behavioral insights to strengthen brand positioning
  • Engineered workforce optimization frameworks, meticulously aligning staffing models, productivity enhancements, and frontline engagement techniques to elevate customer interactions and operational excellence
  • Led high-stakes negotiations with corporate stakeholders to implement store-level policy enhancements, aligning brand objectives with market demands

Skills

  • Salesforce
  • HubSpot
  • Microsoft Dynamics
  • Oracle Retail
  • Lightspeed
  • SAP Retail
  • Tableau
  • Google Analytics
  • Power BI
  • SPIN Selling
  • Challenger Sales
  • Consultative Selling

Education And Professional Development

  • Wood Tobe Coburn, New York, Business and Office Administration, 05/01/03

Executive Competencies

  • Revenue Growth Engineering & Sales Optimization
  • Market Penetration & Strategic Business Development
  • High-Performance Leadership & Workforce Empowerment
  • Retail Merchandising, Inventory Control & Loss Prevention
  • Negotiation Mastery & Strategic Partnerships

Technical Proficiencies And Specialized Expertise

Salesforce, HubSpot, Microsoft Dynamics, Oracle Retail, Lightspeed, SAP Retail, Tableau, Google Analytics, Power BI, SPIN Selling, Challenger Sales, Consultative Selling, Fluent in English, Fluent in Spanish

Certifications And Industry Recognition

  • Verizon Wireless Excellence Awards, 2008, 2011, 2012
  • Foot Locker Rookie Manager of the Year, 2020
  • Sales Leadership Award - $400K Revenue Growth, 2022

Timeline

General Sales Manager

FOOT LOCKER
08.2019 - 01.2025

Senior Sales Consultant

DISH NETWORK
01.2018 - 11.2018

Mobile Sales Strategist

OSL MOBILE
11.2017 - 01.2018

Retail Operations & Sales Performance Leader

VERIZON WIRELESS
05.2006 - 05.2017

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MELISSA REYNOSO