Summary
Overview
Work History
Education
Skills
Timeline
AssistantManager
Melissa Ritchie

Melissa Ritchie

Advertising Sales and Management
Pompano Beach,Florida

Summary

Performance-oriented Sales Leader offering an exceptional record of achievement over a 20-year career. Tenacious manager with a strategic and analytical approach to solving problems, bringing in customers, and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.

  • Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.

Overview

20
20

Years of professional experience

Work History

Director of Sales and Marketing

T360
02.2011 - 03.2022
  • Performed competitive analyses and adjusted sales and marketing strategies accordingly.
  • Analyzed sales and marketing data for improved strategies.
  • Organized events and product presentations related to national conferences and conventions.
  • Implemented sales and marketing program to support company objectives, resulting in 17% increase in new business.
  • Created and expanded sales presentations to new and existing customers increasing net sales revenue by 22% in sales.

Executive Sales Representative

Moncton Times & Transcript
01.2001 - 03.2005
  • Helped sales professionals build successful sales campaigns to reach the target audience with consistent branding.
  • Achieved sales targets by prospecting, qualifying, and converting leads.
  • Worked independently with minimal supervision.
  • Progressed sales through to completion by working closely with customer relations, the production team, and marketing.
  • Boosted revenue from existing accounts by reaching out regularly to check on needs and promote new offerings.

Sales Executive

Quality Home Services
11.1990 - 05.1995
  • Managed loading and unloading of routine shipments, maintaining organized and secure materials to minimize damage.
  • Performed maintenance and repair of buildings and facilities.
  • Enhanced the success of advertising strategies by boosting engagement through social media and other digital marketing approaches.
  • Updated logs and report on job progress.
  • Obtained permits and organized supplies for each job.
  • Increased revenue by implementing effective sales strategies in the sales cycle process from prospecting leads through close.

Education

Associate of Science -

University of Texas in Brownsville
Brownsville, TX
01.1995

Skills

  • New Business Opportunities
  • Social Media Platforms
  • Customer Needs Assessments
  • Targeted Marketing Campaigns
  • Promotions and Marketing Strategies
  • Working with Advertisers
  • Preparing Proposals
  • Marketing Plan Development
  • Defining Audiences
  • Upselling Products and Services
  • Quote and Proposal Management
  • Leisure Travel
  • Training Junior Team Members
  • Quote and Proposal Management
  • Leisure Travel
  • Training Junior Team Members

Timeline

Director of Sales and Marketing

T360
02.2011 - 03.2022

Executive Sales Representative

Moncton Times & Transcript
01.2001 - 03.2005

Sales Executive

Quality Home Services
11.1990 - 05.1995

Associate of Science -

University of Texas in Brownsville
Melissa RitchieAdvertising Sales and Management