Melissa Ritchie
Fort Lauderdale,FL
Summary
Motivated Sales and Marketing Executive with experience driving profits through relationship-building and targeted sales plans. Dedicated veteran at attracting new business and boosting retention through customer management, market research and on-point advertising campaigns. Background overseeing sales and marketing team motivation, development and daily activities.
Overview
31
31
years of professional experience
Work History
DIRECTOR OF SALES AND MARKETING
T360
Corpus Christi, TX
02.2011 - 03.2022
- Performed competitive analyses and adjusted sales and marketing strategies accordingly
- Analyzed sales and marketing data for improved strategies
- Implemented sales and marketing program to support company objectives, resulting in 17% increase in new business
- Created and expanded sales presentations to new and existing customers, increasing net sales revenue by 22% in sales
- Built relationships with customers and the community to establish long-term business growth
- Collaborated with upper management to implement continuous improvements and exceed team goals.
EXECUTIVE SALES REPRESENTATIVE
Moncton Times & Transcript
Moncton, NB Canada
01.2001 - 03.2005
- Helped sales professionals build successful sales campaigns with consistent branding to reach the target audience
- Achieved sales targets by prospecting, qualifying, and converting leads
- Worked independently with minimal supervision
- Progressed sales through to completion by working closely with customer relations, the production team, and marketing
- Boosted revenue from existing accounts by regularly checking on needs and promoting new offerings.
SALES EXECUTIVE
Quality Home Services
Port Isabel, TX
11.1990 - 05.1995
- Managed loading and unloading of routine shipments, maintaining organized and secure materials to minimize damage
- Performed maintenance and repair of buildings and facilities
- Enhanced the success of advertising strategies by boosting engagement through social media and other digital marketing approaches
- Updated logs and report on job progress
- Obtained permits and organized supplies for each job
- Increased revenue by implementing effective sales strategies in the sales cycle process from prospecting leads through close.
Education
Construction Technology -
TSTC
01.2012
Bachelor of Business - Business Management
University of Texas in Brownsville
Brownsville, TX05-2003
Skills
- New Business
- Working with Advertisers Opportunities
- Preparing Proposals
- Social Media Platforms
- Marketing Plan
- Customer Needs Development
- Assessments
- Defining Audiences
- Targeted Marketing
- Upselling Products and Services
- Promotions and Marketing Strategies
- Quote and Proposal Management
- Leisure Travel
- Training Junior Team Members
- Advertising Campaigns
- Data-Driven Decision-Making
- Sales Coaching
- Product Launches
- Competitor Analysis
- Partnership Development
- Creative Direction
- Sales Presentations
- Print Advertising
- Key Account Management
References
References available upon request.
Work Preference
Work Type
Full TimeWork Location
RemoteOn-SiteImportant To Me
Work-life balanceCompany CulturePersonal development programsTeam Building / Company Retreats401k matchStock Options / Equity / Profit SharingTimeline
DIRECTOR OF SALES AND MARKETING
T360
02.2011 - 03.2022
EXECUTIVE SALES REPRESENTATIVE
Moncton Times & Transcript
01.2001 - 03.2005
SALES EXECUTIVE
Quality Home Services
11.1990 - 05.1995
Construction Technology -
TSTC
Bachelor of Business - Business Management
University of Texas in Brownsville
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