Summary
Overview
Work History
Education
Skills
Timeline
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Melissa Rocha

Chula Vista,CA

Summary

Experienced travel industry professional with over 17 years in the OTA and attractions sector. Proven leader in supply management, strategic partnerships, and API-driven onboarding. Skilled in maximizing theme park and attraction revenues through commercial strategy, lifecycle management, and digital distribution across global markets.

Overview

21
21
years of professional experience

Work History

Senior Theme Parks & Florida Manager – Supply Management

TUI Musement
09.2023 - Current
  • Experienced in onboarding and managing API integrations including Ingresso, Galaxy Connect, FareHarbor, Redeam, and Smart Order 2.0.
  • Lead end-to-end supply strategy for all theme park operations and Florida-specific attractions within the TUI Musement portfolio.
  • Manage key supplier relationships in the Florida market, including major global theme park brands.
  • Develop region-specific pricing and distribution strategies to maximize revenue and customer satisfaction.
  • Coordinate with global and local teams to ensure consistent service quality and product delivery.
  • Represent TUI at Florida-based trade shows and industry events to enhance brand visibility and foster partner engagement.
  • Analyze regional performance trends and provide actionable insights to executive leadership.

Senior Theme Parks Manager – Supply Management

TUI Musement
05.2021 - 09.2023
  • Oversaw global supply strategy for theme park products across North America and Europe.
  • Directed contract negotiations and pricing models to ensure profitability and competitiveness.
  • Led cross-functional collaboration with digital, operations, and marketing teams to improve the customer experience.
  • Created and managed reporting dashboards to track performance KPIs, partner engagement, and market trends.
  • Supported product expansion efforts and sourced high-impact new partners.

Theme Parks Manager – Supply Management

TUI Musement
10.2019 - 05.2021
  • Managed onboarding, lifecycle maintenance, and performance tracking for theme park suppliers.
  • Conducted competitive analysis to support pricing and positioning strategies.
  • Ensured accuracy of product content, inventory, and booking systems across the platform.
  • Partnered with internal teams to deliver seasonal promotions and targeted campaigns.
  • Maintained productive relationships with key accounts to support growth and operational excellence.

Attraction Sales Manager

aRes Travel Inc.
05.2018 - 07.2019
  • Contracted and managed attractions and activities across the aRes Travel network.
  • Researched and pursued high-potential suppliers to enhance product offerings.
  • Analyzed competitor offerings to identify strategic product additions.
  • Attended industry events to foster partner relationships and secure new contracts.
  • Collaborated with partners to develop joint promotional strategies.
  • Supervised Attractions Operations and Support teams.

Attractions Marketing Manager

aRes Travel Inc.
05.2016 - 05.2018
  • Developed and executed digital and offline marketing campaigns in alignment with executive strategy.
  • Leveraged partner channels, including email, display advertising, and influencer marketing.
  • Implemented homepage takeovers and special promotions, increasing conversion rates.
  • Created call center incentives and scheduled regular training programs.
  • Used Google Analytics to monitor campaign performance.
  • Generated reports for department heads based on sales trends.

Attractions Operations Manager

aRes Travel Inc.
09.2011 - 05.2016
  • Oversaw functionality of aRes products including inventory, ticketing, content updates, and reconciliation.
  • Supported Sales, Affiliate Management, and Business Development teams in product rollout and enhancements.
  • Helped resolve customer service issues by coordinating with call center supervisors.

Online Travel Specialist

aRes Travel Inc.
07.2007 - 09.2011
  • Provided world-class customer service and support for travel bookings.
  • Advised customers on accommodations, rates, and local attractions.
  • Trained and mentored new call center agents.
  • Managed internal communication tools and account access.
  • Consistently met service level goals and quality standards.

Assistant Manager

XP Retail – US Olympic Training Center
04.2004 - 05.2007
  • Trained, supervised, and scheduled part-time associates.
  • Managed customer service and day-to-day retail operations.
  • Monitored inventory levels and coordinated restocking.
  • Supported promotional efforts and team collaboration.

Education

Marketing

Southwestern College
Chula Vista, CA
02.2017

Psychology

Southwestern College
Chula Vista, CA
08.2006

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Chula Vista High School
Chula Vista, CA
06.2004

Skills

  • Data-driven product optimization (pricing, yield, lifecycle)
  • Fluent in English/Spanish
  • Marketing
  • Project Management
  • Strong analytical, organization, communication, and people skills
  • Ability to work and thrive in a multi-tasked and fast-paced environment
  • Microsoft Office Programs (Word, Excel, PowerPoint, Outlook)
  • Google Drive (Docs, Sheets, Forms, Slides)
  • Social Media (Facebook, Instagram, posts, giveaways, customer interaction)
  • Productivity Tools (Salesforce, Jira, Confluence, Slack, HipChat, Google Hangouts)

Timeline

Senior Theme Parks & Florida Manager – Supply Management

TUI Musement
09.2023 - Current

Senior Theme Parks Manager – Supply Management

TUI Musement
05.2021 - 09.2023

Theme Parks Manager – Supply Management

TUI Musement
10.2019 - 05.2021

Attraction Sales Manager

aRes Travel Inc.
05.2018 - 07.2019

Attractions Marketing Manager

aRes Travel Inc.
05.2016 - 05.2018

Attractions Operations Manager

aRes Travel Inc.
09.2011 - 05.2016

Online Travel Specialist

aRes Travel Inc.
07.2007 - 09.2011

Assistant Manager

XP Retail – US Olympic Training Center
04.2004 - 05.2007

Psychology

Southwestern College

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Chula Vista High School

Marketing

Southwestern College

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