Melissa S. Hernandez
Denver,CO
Summary
Dynamic business development leader with a proven success at Urban Remedy, driving growth through strategic partnerships and innovative marketing. Expert in brand management and client relations. Consistently exceeding revenue goals and driving year-over-year growth. Adept at mentoring and developing junior team members, building a bench for future promotions. Leverages strong organizational leadership and problem-solving skills to enhance market presence and drive profitability.
Overview
20
20
years of professional experience
Work History
National Director Business Development
URBAN REMEDY
01.2023 - Current
- Promoted to National Director of Business Development in November 2020.
- Established oversight for new and existing markets nationwide for Urban Remedy.
- Secured consignment-based accounts with over 250 Whole Food Markets across the country.
- Maintained relationships with wholesale customers, ensuring optimal brand experience.
- Generated growth within existing markets, increasing account volume across regions in US.
- Mentored Regional Account Managers, facilitating professional growth through development seminars.
- Executed events to enhance brand awareness and collaborate with like-minded brands.
- Exceeded quarterly revenue goals consistently.
Director Wholesale, East Coast
URBAN REMEDY
New York City, NY
01.2019 - 01.2023
- Promoted from Regional Account Manager to Director Business Development East Coast & Central US.
- Expanded Urban Remedy presence into Rocky Mountain and South regions.
- Executed regional launch logistics for successful market entry.
- Hired and trained Regional Managers to improve operational effectiveness.
- Conducted Quarterly Business Reviews for clients across all regions, including East and South.
Regional Manager
URBAN REMEDY
01.2018 - 01.2019
- Established East Coast presence for Urban Remedy across Northeast, North Atlantic, and Mid-Atlantic regions.
- Activated consignment-based accounts throughout East Coast region to expand market reach.
- Oversaw development of new and existing markets nationwide for Urban Remedy.
- Hired, trained, and supervised team of Territory Managers and Brand Ambassadors.
- Ensured maximum sales performance per account through targeted strategies.
- Produced and administered marketing proposals to achieve project objectives.
- Met and exceeded quarterly revenue goals consistently for Urban Remedy.
AREA LEADER & CERTIFIED YOGA INSTRUCTOR
COREPOWER YOGA
01.2013 - 01.2018
- Promoted to New York City Multi Unit Manager in December 2016, establishing new market for Corepower Yoga.
- Advanced to North County Area Manager in March 2013, overseeing five studio locations.
- Mentored studio managers, coaching leaders on effective tools for studio development.
- Directed daily operations, consistently achieving monthly revenue goals and supporting studio financial performance.
- Managed studio budgets and executed marketing plans to enhance brand visibility.
- Established strong community presence, promoting Corepower Yoga culture and standards of excellence.
- Scheduled and organized events, fostering partnerships and increasing attendee engagement through giveaways.
- Conducted interviews for Studio Assistant and Manager roles, facilitating teacher auditions and staffing processes.
Public Relations Assistant / Stylist
NICOLE MILLER FASHION HOUSE
New York, USA
01.2006 - 01.2007
- Successfully implemented changes to re-vamp the Nicole Miller website.
- Transferred sample dresses to Fashion Magazines for press releases.
- Styled celebrity and socialite clients.
- Coordinated successful execution of Fashion shows.
- Planned and directed Fashion Events.
- Supported Styling Teams in prepping and executing photo shoots.
Education
Bachelor of Arts - Psychology
MIAMI UNIVERSITY of OHIO
Oxford, OHSkills
- Brand marketing and management
- Talent acquisition and staffing
- Event planning and execution
- Multi-unit financial performance
- Sales and innovative marketing
- Training and development
- Multiple unit operations
- Budget and financial management
- Schedule optimization
- Key partnerships
- Client relationship management
- Organizational leadership
- Problem solving
- Teamwork and motivation
- Sponsorships and partnerships
- Microsoft Word, Excel, PowerPoint, SharePoint, Power BI, Salesforce, Career Cloud, Help Desk, Paylocity
Awards
Area Leader of the Year Award, Corepower Yoga, 2016, Showed exceptional leadership in all of our 4 leadership values- 'Team Player, Deliver Results, Attitude of Gratitude, Live our Mission'., Established a strong team of compassionate business leaders who drive performance., Puts team's success and growth above own and navigates challenging conversations with professional compassion., Drove area to achieve better than budgets results in the 1st half of the year. Growth driven has all taken place in one of Corepower Yoga's most competitive and stabilized markets.
Timeline
National Director Business Development
URBAN REMEDY
01.2023 - Current
Director Wholesale, East Coast
URBAN REMEDY
01.2019 - 01.2023
Regional Manager
URBAN REMEDY
01.2018 - 01.2019
AREA LEADER & CERTIFIED YOGA INSTRUCTOR
COREPOWER YOGA
01.2013 - 01.2018
Public Relations Assistant / Stylist
NICOLE MILLER FASHION HOUSE
01.2006 - 01.2007
Bachelor of Arts - Psychology
MIAMI UNIVERSITY of OHIO