MELISSA SMITH
Meridian,Idaho
Summary
Innovative leader with extensive experience in program creation and execution, driving strategic initiatives that enhance team performance and community engagement. Proven skills in public speaking, fundraising, and conflict resolution, fostering collaborative environments. Demonstrates a strong track record in business ownership and relationship management, with expertise in multi-project management and talent development. Committed to delivering results in fast-paced settings while mentoring emerging talent.
Overview
26
26
years of professional experience
Work History
Partnerships/Brand Captain
Shelfology
Rexburg, ID
10.2020 - Current
- Spearhead brand partnerships, managing end-to-end communication and onboarding processes, including contractual agreements.
- Train partners on product specifications, service terms, and brand representation.
- Oversee brand collaborations, influencer partnerships, and coordinated social media strategy.
- Develop and execute SEO-driven blog content to enhance brand visibility.
- Manage the wholesale accounts and program, overseeing purchase orders, packaging, pricing, and new product rollouts.
- Maintain product assortment while onboarding new wholesale partners, increasing wholesale net revenue by 29% from 2023 to 2024.
- Train customer service managers, and create procedural templates, FAQs, and policy guides.
- Represent Shelfology at trade shows and professional events, building brand awareness, and securing new leads.
Franchise Owner/ Director
Singers Company
Las Vegas, NV
08.2016 - Current
- Founded and expanded two franchise locations, increasing student enrollment and revenue.
- Designed and executed marketing campaigns to establish brand presence.
- Negotiated contracts with schools and studios to secure rental space.
- Taught music, lyrics, and choreography with a focus on confidence-building and performance excellence.
- Directed community performances, managing logistics, communications, and large-scale event coordination.
- Recruited and mentored assistant directors to support business growth 118% in 3 years.
Owner
Dream Dinners
Lansing, MI
09.2004 - 10.2005
- Developed and launched a successful franchise location, securing funding and executing business strategy.
- Managed daily operations, customer consultations, and compliance with health codes.
- Recruited and trained employees, ensuring high-performance standards.
Patient Care Coordinator
Muscular Dystrophy Association
Flint, MI
08.1999 - 11.2001
- Managed patient intake, ensuring compassionate communication and care.
- Built and maintained relationships with physicians and clinicians for monthly patient clinics.
- Secured funding for specialized equipment through grant proposals and advocacy.
- Organized and directed an annual summer camp for children with special needs, handling grant writing, volunteer recruitment, and safety protocols.
Education
Bachelor of Science - Health Promotion and Education
University of Utah
Salt Lake City05-1999
Skills
- Leadership and Team Building
- Program and Event Management
- Brand Development and Strategic Parnerships
- Public Speaking and Community Engagement
- Conflict Resolution and Problem Solving
- Compliance and Ethical Standards
- Organizational Excellence
- Individual and Group Coaching
- Fundraising and Financial Stewardship
- Staff Training and Talent Development
Timeline
Partnerships/Brand Captain
Shelfology
10.2020 - Current
Franchise Owner/ Director
Singers Company
08.2016 - Current
Owner
Dream Dinners
09.2004 - 10.2005
Patient Care Coordinator
Muscular Dystrophy Association
08.1999 - 11.2001
Bachelor of Science - Health Promotion and Education
University of Utah
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