Summary
Overview
Work History
Education
Skills
Timeline
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Melissa Switzer

Frenchtown

Summary

Creative design professional committed to delivering innovative visual solutions and enhancing brand presence. Adept at managing complex projects and producing high-quality designs that meet client objectives. Known for fostering team collaboration and adapting to dynamic project requirements.

Overview

26
26
years of professional experience

Work History

Sr. Graphic Designer

Decotone Surfaces
08.2017 - Current
  • Collaborated with cross-functional teams to deliver consistent messaging across print, digital, and social media platforms.
  • Implemented design best practices, improving overall aesthetics and functionality across all platforms.
  • Revamped outdated collateral materials, resulting in a more modern look that resonated with target audiences.
  • Enhanced brand recognition by developing innovative and visually compelling marketing materials.
  • Delivered high-quality designs on tight deadlines, ensuring client satisfaction and repeat business.
  • Created engaging presentations that effectively communicated complex ideas to diverse audiences.
  • Generated versatile visual content catering various marketing channels including webpages, email templates and social media assets.
  • Boosted customer engagement by creating eye-catching visuals tailored specifically for targeted demographics.

Freelancer

Self Employed Services
06.1999 - Current
  • Managed multiple projects simultaneously while maintaining a high level of attention to detail and organization.
  • Negotiated contracts with both clients and vendors effectively, ensuring mutually-beneficial terms were agreed upon.
  • Enhanced client satisfaction by delivering high-quality work within deadlines.
  • Analyzed user feedback to gather input and identify areas required for improvement.
  • Adapted quickly to changing project requirements, demonstrating flexibility and adaptability under pressure.
  • Strengthened client relationships with consistent communication and timely project updates.
  • Developed customized solutions to address unique client needs, resulting in repeat business and referrals.
  • Optimized project efficiency by creating and implementing effective task management strategies.
  • Expanded professional network through attending industry events and engaging in online communities.
  • Stayed current on industry trends by regularly participating in continuing education courses and workshops related to my field of expertise.

Online Design Shop Owner

Self Employed Services
09.2009 - 11.2015
  • Enhanced customer satisfaction by providing personalized product recommendations and efficient order processing.
  • Analyzed sales data regularly to identify trends, adapt strategies, and optimize store performance over time.
  • Reduced operating costs by negotiating with suppliers for better pricing and shipping terms on products.
  • Established effective customer support systems, resolving issues promptly and fostering positive relationships with clients.
  • Utilized social media platforms effectively for engaging content creation and promotion of products, resulting in heightened online visibility.
  • Maintained a safe and secure online shopping environment by implementing cybersecurity measures, protecting customer data and ensuring privacy.
  • Collaborated with external partners to create promotional events, driving brand awareness and attracting new customers.
  • Optimized website performance through regular updates, improving user experience and increasing conversion rates.
  • Managed financial transactions accurately, ensuring proper bookkeeping for tax compliance and budgeting purposes.
  • Expanded product offerings to cater to a diverse clientele, resulting in increased sales and market reach.
  • Implemented targeted marketing strategies to attract new customers and boost overall revenue growth.

Marketing Manager

Ekornes
08.2007 - 07.2009
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.

DOORS Technician

Weichert Realtors
01.2005 - 07.2007
  • Designed print collateral including direct mailers and event invitations contributing to successful outreach campaigns.
  • Conducted market research to inform design choices tailored to target audience preferences, increasing relevance of marketing materials.
  • Collaborated with marketing team to create targeted email campaigns, resulting in higher open rates and clickthroughs.
  • Improved social media engagement by designing eye-catching graphics for posts and promotions.
  • Developed custom illustrations that effectively communicated complex concepts in an engaging manner for diverse audiences.
  • Enhanced brand recognition by designing visually appealing marketing materials such as logos, brochures, and advertisements.
  • Mentored junior designers in best practices and industry trends, fostering a collaborative work environment focused on growth and development.
  • Optimized images for web use to improve site loading times and overall user experience.
  • Managed multiple projects simultaneously while maintaining high-quality results within tight deadlines, showcasing effective time-management skills.

Junior Graphic Designer

Grandreams Ltd.
06.2004 - 01.2005
  • Streamlined design process by developing a comprehensive style guide to maintain consistency across projects.
  • Increased client satisfaction by actively seeking feedback and implementing improvements based on their suggestions.
  • Contributed to company growth by consistently meeting project deadlines while maintaining exceptional quality standards in illustration work.
  • Designed captivating book covers that drew reader attention, resulting in increased sales and positive reviews.
  • Utilized advanced illustration software for efficient production and delivery of high-quality artwork across multiple platforms.
  • Partnered with editorial teams to create compelling visuals for print publications, increasing reader engagement and subscription numbers.
  • Produced detailed storyboard illustrations for effective communication of concepts during client presentations.
  • Developed creative design for print materials, brochures, banners, and signs.

Education

Bachelor of Arts - Fine Arts

East Stroudsburg University of Pennsylvania
East Stroudsburg, PA

Graphic Communications

Union County College
Cranford, NJ

Commercial Art

Union County Vocational-Technical School
Scotch Plains, NJ

High School Diploma -

Rahway High School
Rahway, NJ

Skills

  • Product Packaging Design
  • Digital Video Editing
  • User Interface Design
  • Print Media Design
  • Proficient in Adobe Suite
  • Visual Presentation Design
  • Visual Brand Development
  • Print and Digital Layout
  • Project Management Design
  • Digital Graphic Design for Social Media
  • Project Management Coordination
  • Web Design Expertise

Timeline

Sr. Graphic Designer

Decotone Surfaces
08.2017 - Current

Online Design Shop Owner

Self Employed Services
09.2009 - 11.2015

Marketing Manager

Ekornes
08.2007 - 07.2009

DOORS Technician

Weichert Realtors
01.2005 - 07.2007

Junior Graphic Designer

Grandreams Ltd.
06.2004 - 01.2005

Freelancer

Self Employed Services
06.1999 - Current

Bachelor of Arts - Fine Arts

East Stroudsburg University of Pennsylvania

Graphic Communications

Union County College

Commercial Art

Union County Vocational-Technical School

High School Diploma -

Rahway High School

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Melissa Switzer