Summary
Overview
Work History
Education
Timeline
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Melissa Vu

Sr. Digital Merchandiser
Denver,CO

Summary

Detail-oriented and enthusiastic Senior Merchandiser with a passion to work on an established brand's ecommerce team to help attack team's initiative to grown ecommerce strategies through deep analysis of customer behavior, product assortment, site functionality and merchandising efforts. Brings self-motivation and an outstanding ability to quickly establish rapport with working with cross functional teams.

Overview

6
6
years of professional experience

Work History

Sr. Digital Merchandiser

Finish Line
Boulder, CO
09.2017 - Current
  • Started as a Merchandising Associate in 2017 in the Men's category working with the photo team, copy team and doing extra product research to get product on the site as soon as possible with accuracy to drive sales on the site, prioritizing launch products.
  • In 2018 I was promoted to a Digital Merchandiser for our Women's category. I was responsible for developing compelling merchandising stories across multiple categories, analyzing ecommerce KPIs and creating a seamless shopping experience for customers focused around product.
  • In 2019 I was promoted to a Sr. Digital Merchandiser. I now oversee both Women's & Kids' digital merchandising strategy to drive conversion and sales for both the Finish Line and JD Sports.
  • Manage a Merchandising Associate and Digital Merchandiser and created best practices and tools for executions of site merchandising.
  • Use data-driven insights weekly & monthly to optimize navigation, category pages, find personalization and site promotion opportunities. Foster partnership with cross functional teams; email, initiative, social, SEO, buyers, brand.
  • Optimize top internal searches weekly to ensure all relevant styles are represented to drive search conversion.
  • Collaborate with buying & brand teams to curate custom grids to drive our promos to and feature key product priorities and best selling, highly converting products.
  • Lead the following digital programs from a merchandising perspective: back to school, most 'favorited' products, Nike Need it Now and Influencer Curated Stories, IVY PARK.
  • Participated in the strategy & execution of switching our category pages to generate search results. This included; page testing, page creation, delegating set up to the team, and working on product feed accuracy.

Merchandise Services Associate

Meijer Corporate
08.2016 - 09.2017
  • Communicated and built relationships with a variety of vendors to get better insight of the industry, collects all product and case pack information for set-up, and requests samples for print ads.
  • Ran weekly endcap, advertising and Top 5000 Garden/Floral reports, analyzes and recaps business performances to core team and Garden/Floral department.
  • Completed advertising promotions under strict deadlines, keeps team organized with upcoming print ads and promotions.
  • Managed the E-Comm information on Meijer’s website by monitoring the images, product detail, and features to ensure that the message is consistent and highlights key benefits of the item for the consumer.
  • Trained and mentored a new employee on 6 different Meijer systems and how they communicate with each other in the ad process as well as product maintenance.

Event Marketing Intern

IHeartMedia
, Michigan
05.2016 - 08.2016
  • Collaborated with multiple departments to create remotes, events, van hits and other street team promotions.
  • Conducted on-site promotions to raise excitement for upcoming events, and helped manage vendor relations during events.

Merrell Marketing Intern

Wolverine World Wide
05.2015 - 05.2016
  • Monitored and created content calendars, social media posts and blog content to drive Merrell’s digital impact and increase social engagement.
  • Developed a social media guide for global distributors to implement consistent brand messaging through digital channels.
  • Created strategy for Merrell’s campus ambassador program to directly increase brand awareness on a collegiate level.
  • Utilized digital programs and enhanced creative skills by designing and developing multiple Merrell social headers, Merrell gift cards, a social media guide booklet cover, and PowerPoint presentations Together We Rise, Non-profit.

Education

Bachelor of Business Administration - Marketing, PR/Advertising

Grand Valley State University

Timeline

Sr. Digital Merchandiser

Finish Line
09.2017 - Current

Merchandise Services Associate

Meijer Corporate
08.2016 - 09.2017

Event Marketing Intern

IHeartMedia
05.2016 - 08.2016

Merrell Marketing Intern

Wolverine World Wide
05.2015 - 05.2016

Bachelor of Business Administration - Marketing, PR/Advertising

Grand Valley State University

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Melissa VuSr. Digital Merchandiser