Summary
Overview
Work History
Education
Skills
Timeline
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MELISSA WALTON LOUBERT

Saginaw,Michigan

Summary

  • MARKETING & COMMUNICATIONS EXECUTIVE Equestrian Industry | Retail & Luxury Branding | Digital Marketing | Sales & Event Strategy Results-driven marketing and communications leader with over 20 years of experience spanning brand strategy, sales, digital marketing, retail management, event promotion, and business development in the equestrian, luxury retail, and wellness industries. Adept at executing high-impact omnichannel marketing campaigns that drive brand recognition, consumer engagement, and revenue growth. A strategic and creative thinker with a deep passion for equestrian lifestyle marketing, high-end branding, and customer experience optimization. WILSON’S SUEDE & LEATHER | TALBOTS | NATIONAL & LOCAL RETAILERS Retail Marketing & Sales Management | Multi-Store Leadership
  • Oversaw marketing, merchandising, and branding strategies for luxury and high-end retail brands, enhancing customer engagement and sales performance.
  • Developed and executed regional marketing campaigns and visual merchandising strategies, driving significant revenue growth.
  • Managed multi-store teams, overseeing staff training, customer experience optimization, and in-store promotions.

Overview

25
25
years of professional experience

Work History

Marketing Manager

LEXICON LLC
South Lyon, MI
08.2024 - Current
  • Equestrian Industry | Brand Development & Sales Strategy
  • Lexicon LLC is a boutique equine breeding operation renowned for showing elite performance horses, including World Champion Park Harness horse NS Fame and Fortune
  • As Marketing Manager, I lead brand development, sales-driven marketing campaigns, and high-impact sponsorship initiatives to elevate Lexicon’s visibility within the luxury equestrian market
  • Brand Strategy & Development: Designed and executed a comprehensive marketing strategy to position Lexicon LLC as an industry leader
  • Digital & Social Media Marketing: Implement high-performing campaigns across Meta (Facebook, Instagram), LinkedIn, and equestrian platforms, leveraging SEO, content marketing, and paid advertising
  • Sponsorships & Industry Partnerships: Develop high-profile sponsorships and collaborations with leading equestrian professionals and brands
  • Event Marketing & Promotion: Strategize and oversee brand activations at major equestrian events, enhancing Lexicon’s prestige and audience engagement
  • E-Commerce & Direct-to-Consumer Sales: Manage digital storefront strategies, optimizing customer experience, lead generation, and high-value horse sales
  • Creative Direction & Advertising: Lead visual content creation, working closely with designers, photographers, and videographers to align with Lexicon’s premium brand identity
  • Project & Campaign Management: Utilize Trello, Dropbox, and cross-functional team collaboration to streamline marketing execution.

Marketing & Sales Leader

MAKE WELLNESS
01.2018 - Current
  • Brand Development | Influencer Partnerships
  • Spearhead brand awareness initiatives, influencer partnerships, and digital content strategies to grow MAKE Wellness’ market share in the health and wellness industry
  • Develop and execute multi-platform digital marketing campaigns, leveraging Meta Ads, Google Ads, SEO, and email marketing (MailChimp, Klaviyo, Omnisend)
  • Build and manage social media presence, content strategy, and community engagement, driving increased visibility and customer acquisition
  • Establish strategic brand partnerships and influencer collaborations to expand reach and authority in the holistic health space.

Founder & Marketing Director | Equestrian Industry Specialist

NANTON LLC
01.2000 - Current
  • Built and managed a prestigious Morgan horse breeding and show program, recognized for producing elite world champion horses
  • Led brand development, digital marketing, and event sponsorships within the equestrian industry
  • Designed and executed social media strategies, content creation, and industry partnerships to expand brand recognition
  • Successfully managed sales and sponsorship negotiations, public relations, and event marketing at top equestrian competitions.

Education

Associate Degree - Fashion Merchandising & Marketing

Northwood University

Bachelors Degree - Health Services Administration

Davenport University

Skills

  • Marketing & Brand Strategy Luxury & Equestrian Branding
  • Digital & Social Media Marketing (Meta Ads, Google Ads, SEO)
  • Sponsorships & Partnership Development Public Relations
  • Retail & Sales Leadership Visual Merchandising & Brand Storytelling
  • Event Planning, Marketing & Promotion Trade Show Marketing
  • E-Commerce & Direct-to-Consumer Marketing (Shopify, Klaviyo, Omnisend)
  • Creative Direction & Advertising Video & Content Marketing
  • Project & Team Management Cross-Functional Leadership
  • CRM, Analytics & KPI Reporting Trello, Dropbox, Google Workspace
  • ADDITIONAL QUALIFICATIONS & TECHNICAL SKILLS
  • Marketing Platforms:
  • Meta Ads, Google Ads, MailChimp, Klaviyo, Omnisend, Shopify
  • Project & Content Management: Trello, Dropbox, Slack, Google Workspace
  • Design & Branding Tools: Canva, Adobe Creative Suite (Photoshop, InDesign), Video Production Oversight
  • Event & Sponsorships: Equine Industry Event Planning, Sponsorship Fulfillment, Trade Show Marketing
  • Technology & Analytics: SEO, Google Analytics, CRM Systems, KPI Reporting
  • Leadership & Communication: Strong ability to lead teams, manage projects, and execute marketing strategies

Timeline

Marketing Manager

LEXICON LLC
08.2024 - Current

Marketing & Sales Leader

MAKE WELLNESS
01.2018 - Current

Founder & Marketing Director | Equestrian Industry Specialist

NANTON LLC
01.2000 - Current

Associate Degree - Fashion Merchandising & Marketing

Northwood University

Bachelors Degree - Health Services Administration

Davenport University

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MELISSA WALTON LOUBERT