Melissa Wardle
DRESHER,PA
Summary
Proven Sales and Business Development professional with a track record of expanding client portfolios to nearly $4M in revenue at Valley Forge Tape & Label/ID Images. Expert in strategic prospecting and relationship building, I excel in leveraging social media marketing and solution selling to exceed sales targets.
Overview
32
32
years of professional experience
Work History
Sales- Business Development
Valley Forge Tape & Label/ ID Images
05.2020 - Current
- Conducted comprehensive market research to identify and capitalize on new opportunities.
- Cultivated client relationships that resulted in company growth
- Expanded client book of business to just under $4M in revenue by growing business in existing customers and bringing in over 20 new customers
- Maximized lead generation through effective networking at industry events and conferences.
- Consistently exceeded sales targets by diligently following up on leads, building strong relationships with potential clients.
Owner/Operator
Money Mailer
08.2009 - 01.2019
- Managed day-to-day business operations.
- Provided exceptional customer service, addressing issues promptly to ensure customer satisfaction and repeat business.
- Increased customer satisfaction by providing high-quality services and timely communication.
- Managed daily operations for optimal efficiency, streamlining processes to reduce costs.
Sales- Business Development
Valley Forge Tape & Label
06.1999 - 05.2004
- Boosted sales revenue by identifying and pursuing new business opportunities within the target market.
- Expanded territory coverage by strategically targeting under-serviced regions with high growth potential.
- Optimized sales pipeline management by regularly updating and maintaining an accurate record of all leads, contacts, and accounts in the CRM system.
Account Manager
Avery Dennison- Soabar Products
06.1995 - 06.1999
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
Inside Sales Representative
Glenroy, Inc.
10.1992 - 06.1995
- Answered customers' questions regarding products, prices, and availability.
- Increased sales revenue by building strong relationships with clients and providing insightful product recommendations.
- Enhanced customer satisfaction through attentive service, addressing concerns promptly, and offering tailored solutions.
- Maintained up-to-date knowledge of available products to best serve customers and maximize sales potential.
- Met or exceeded sales targets and quotas to contribute to overall sales goals and revenue of company.
- Determined needs, delivered solutions, and overcame objections through consultative selling skills.
- Participated in industry events and trade shows to network with prospects, gather leads, and increase brand awareness.
Education
Bachelor of Science - Marketing
Widener University
Chester, PA05-1992
Skills
- Objection handling
- Social Media Marketing
- Sales Planning
- Strategic Prospecting
- Relationship Building
- Product Knowledge
- Sales process
- Solution selling
Timeline
Sales- Business Development
Valley Forge Tape & Label/ ID Images
05.2020 - Current
Owner/Operator
Money Mailer
08.2009 - 01.2019
Sales- Business Development
Valley Forge Tape & Label
06.1999 - 05.2004
Account Manager
Avery Dennison- Soabar Products
06.1995 - 06.1999
Inside Sales Representative
Glenroy, Inc.
10.1992 - 06.1995
Bachelor of Science - Marketing
Widener University
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