MELISSA WEST

• Handled cash accurately and prepared deposits.
• Motivated, trained, and disciplined employees to maximize performance.
• Collaborated with the General Manager on marketing initiatives to increase brand awareness and drive sales growth.
• Increased customer satisfaction by addressing and resolving concerns in a timely manner.
• Oversaw inventory management processes to maintain proper stock levels and minimize spoilage or waste.
• Managed financial aspects of the business, including budgeting, forecasting, and cost control for optimal profitability.
• Mentored staff members, fostering a supportive work environment that enhanced employee performance and retention.
• Ensured compliance with all health department regulations by implementing strict sanitation guidelines throughout the establishment.
• Assisted in the recruitment, hiring, and onboarding process for new employees to build a skilled workforce committed to excellence in service delivery.
• Improved employee morale through recognition programs that acknowledged individual achievements and team successes.
• Managed budget implementations, employee reviews, training, schedules, and contract negotiations.

• Analyzed website traffic, tracked campaigns, and measured engagement against established KPIs and objectives using Google Ads & Google Analytics
• Calculated daily food and labor costs using advanced data analytics; implemented cost-saving strategies that reduced overall expenses by 15% and increased profit margins by 10% within six months
• Established high-quality content for various social media channels
• Developed advertising campaigns and promotions that increased brand awareness and sales 30% in first quarter
• Provided information to employees and managers on payroll matters, tax issues and benefit plans and managed biweekly payroll for over 25 employees
• Spearheaded equipment repair, supervised daily merchandise counts and physical inventory audits
• Championed new policies and regulations to minimize production errors and incidents
• Oversaw store operations, addressed and resolved all customer concerns and complaints.
• Managed employee relations issues professionally, resolving conflicts efficiently while maintaining confidentiality at all times.
• Maintained accurate HR records in compliance with applicable laws, ensuring efficient data retrieval when required.
• Maintained payroll and benefits for employees in various locations and diminished financial discrepancies through expert program management.
• Motivated employees through special events, incentive programs, and constructive feedback.
• Regularly analyzed workforce trends to proactively address potential skill gaps or staffing needs.
• Enhanced employee retention by implementing effective talent management strategies and fostering a positive work environment.
• Promoted diversity and inclusion within the workplace by initiating targeted training programs and implementing inclusive hiring practices.

• Built customer base utilizing inbound and outbound marketing styles, resulting in a return of an investment of 50% the first year
• Assisted with developing, planning and implementing strategies to promote large and small scale events
• Wrote, crisp, engaging copy for social media platforms resulting in 30% higher engagement
• Contacted existing and prospective clients, growing territory by 45% in three years
• Developed advertising campaigns or sales promotions to increase brand awareness that led to 50% conversion rate
• Executed events with consistently high standards of organization, service quality and enthusiasm for client objectives.
• Collaborated with other professionals, such as interior designers and contractors, for seamless project completion.
• Developed time management strategies tailored specifically for busy professionals seeking balance between work life obligations.
• Streamlined office spaces for increased productivity and efficiency through decluttering and organization.
• Implemented effective inventory management systems for businesses to optimize product tracking and stock control.
• Reduced clutter-related hazards in homes by providing practical organization solutions catered to individual lifestyles.
• Managed complex relocation projects, ensuring seamless transitions from one home or office space to another through expert packing and unpacking services.
• Transformed chaotic environments into functional, aesthetically pleasing spaces through organizational expertise.
• Established lasting relationships with clients, providing ongoing support and advice to maintain organized spaces longterm.
• Revamped digital file structures for streamlined access to important documents, contributing to improved workflow efficiency.
• Boosted employee morale by transforming congested workspaces into tidy, welcoming environments conducive to greater productivity levels.
• Scheduled and organized catering, transportation and staffing to manage event logistics.
• Utilized project management skills to meet event deadlines and complete requirements.
• Adapted quickly when faced with unexpected challenges or changes in plans, maintaining composure while finding effective solutions.
• Collaborated with cross-functional teams to ensure seamless event execution and positive outcomes.
• Handled crisis management situations promptly, minimizing negative impact on event outcomes and client satisfaction.
• Developed creative marketing materials that generated interest and boosted event attendance.
• Coordinated with vendors to deliver exceptional catering and audiovisual services during events.
• Maintained accurate records of all event expenditures, ensuring budget compliance across multiple projects.
• Conducted post-event analysis, identifying areas of improvement for future events.
• Employed social media platforms effectively to promote upcoming events, reaching a wider audience base.
• Increased brand visibility through strategic placement of promotional materials at high-profile events.
• Boosted team efficiency with implementation of cloud-based event management system, facilitating real-time updates and collaboration.
• Enhanced brand recognition, executing promotional events that aligned with corporate marketing strategies and goals.
• Led cross-functional teams, ensuring clear communication and cohesive efforts towards event success.
• Created detailed timelines and budgets for events to meet all deadlines.
• Managed financial operations to ensure fiscal responsibility, including budgeting, forecasting, and financial reporting.
• Maintained a safe work environment by enforcing strict safety protocols and regularly updating staff on industry best practices.
• Enhanced company profitability by reducing overhead costs and negotiating favorable contracts with suppliers.
• Developed a high-performing team through effective recruitment, training, and performance management.
• Increased client satisfaction by implementing innovative business strategies and streamlining processes.
• Conducted market research to inform product development decisions and identify potential growth areas.
• Secured long-term sustainability of the business through prudent financial management practices such as cash flow optimization, cost control, and strategic investments.
• Monitored and updated employee information in payroll system to add changes in salary, bonuses and deductions.
• Ensured compliance with federal, state, and local tax laws by staying current on regulations and updating policies accordingly.

• Achieved revenue and profit targets through solid promotional and budget control strategies
• Assisted with developing, planning and implementing strategies to promote large- and small-scale events
• Built trusting relationship with customers to better understand needs
• Improved profits by controlling costs without sacrificing service or overhead needs
• Assisted with recordkeeping, payroll administration and accounts payable
• Maintained successful operations by overseeing 25 employees, monitoring performance and provided training
• Promoted events through targeted social media campaigns, brand ambassador partnerships and email newsletters
• Executed events with consistently high standards of organization, service quality and enthusiasm for client objectives.
• Developed and implemented new operational procedures, streamlining daily tasks and improving overall efficiency.
• Mentored staff members, fostering a supportive work environment that enhanced employee performance and retention.
• Ensured compliance with all health department regulations by implementing strict sanitation guidelines throughout the establishment.
• Analyzed customer feedback data to identify areas of improvement and develop solutions.
• Managed team schedule with eye for coverage needs and individual strengths.
• Assisted in the recruitment, hiring, and onboarding process for new employees to build a skilled workforce committed to excellence in service delivery.
• Developed and executed strategies to improve guest experience, resulting in positive customer reviews and increased repeat business.
• Maintained well-controlled business inventory with minimal losses by enforcing solid monitoring and management structures.
• Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
• Collaborated with other department managers on cross-functional projects, fostering a cooperative atmosphere that drove overall organizational success.
• Analyzed sales data to identify trends and opportunities for menu expansion or modification based on customer preferences.
• Maintained detailed records of all transactions, ensuring accuracy in accounting reports required for tax purposes or audits.
• Led team to achieve record-high customer satisfaction scores through dedicated service and attention to detail.
• Analyzed sales data to identify and capitalize on trends, driving revenue growth.
• Trained new staff members, equipping them with skills needed for success in their roles.
• Developed partnerships with local businesses, expanding brand's presence and community involvement.
• Upgraded technology systems, enhancing overall business efficiency and customer interaction.
• Oversaw daily operations, ensuring all tasks were completed efficiently and to high standard.
• Conducted regular competitor analysis to stay ahead in market trends and offerings.
• Managed scheduling and payroll, optimizing labor costs while maintaining staff satisfaction.
• Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
• Implemented business strategies, increasing revenue, and effectively targeting new markets.
• Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
• Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
• Handled crisis management situations promptly, minimizing negative impact on event outcomes and client satisfaction.
• Developed creative marketing materials that generated interest and boosted event attendance.
• Brainstormed and implemented creative event concepts and themes.
• Maintained accurate records of all event expenditures, ensuring budget compliance across multiple projects.
• Managed budgets effectively, negotiating contracts to secure cost savings without compromising quality.
• Employed social media platforms effectively to promote upcoming events, reaching a wider audience base.
• Increased event attendance, leveraging social media platforms and email marketing campaigns to raise awareness.
• Cultivated portfolio of successful events, from intimate workshops to expansive trade shows, each tailored to meet specific client needs.
• Implemented protocols and procedures to effectively manage planning process.
• Assisted employees with inquiries regarding their paychecks, deductions, and other related issues, providing clear and concise communication.
• Provided customer service to employees regarding payroll inquiries and issues.
• Verified and submitted timekeeping information for accurate and efficient payroll processing.
• Uploaded time records into computer system and made adjustments to create accurate database for payroll processing functions.
• Created new hire and termination documents for payroll.
• Collaborated with human resources to maintain up-to-date employee information for precise payroll calculations.
• Proactively identified opportunities for process improvement and implemented changes to enhance overall efficiency within the payroll function.

• Qualified sales leads generated from diverse sources
• Networked with other industry professionals to develop rapport and maintain favorable partnerships
• Set up clients with new policies, calculated premiums and established payment methods
• Developed marketing strategies to compete with insurance companies
• Awarded 'Agent of the Year' for consistently exceeding monthly sales goals by 75% and providing excellent customer service.

Class President

• Dean's List
• Honor Roll
• GPA 4.0