Summary
Overview
Work History
Skills
Timeline
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Melissa Windham

CLAYTON,NC

Summary

Dynamic self-employed Business Consultant and Online Boutique Owner with a proven track record in business development and customer relationship management. Excelled in crafting marketing strategies that enhanced brand visibility and boosted sales, while fostering strong client relationships. Skilled in business analysis and adept at training and mentoring, significantly improving operational efficiency and client satisfaction.

Overview

9
9
years of professional experience

Work History

Business Consultant

Self Employed
03.2018 - Current
  • Coached clients on marketing for social media to boost engagement and sales.
  • Developed complete business plans and operational strategies for new and existing business.
  • Crafted customized marketing strategies that increased brand visibility for clients.
  • Created websites on platforms including Shopify, Wix, Wordpress, Square. Trained clients on use of these sites to manage their business.
  • Created custom logos, cover pics, flyers, website graphics and printed materials.
  • Coached clients on general business practices including legal startup, taxes, vendors, website use, trademarks and all aspects of opening and maintaining a business.

Online Boutique Owner

Self Employed
02.2016 - Current
  • Built a loyal customer base by offering exclusive promotions, incentives, and loyalty programs.
  • Managed inventory.
  • Managed the day-to-day financials including budgeting, expense tracking, and revenue projections.
  • Optimized product listings with detailed descriptions, accurate specifications, and compelling visuals to maximize conversion rates.
  • Generated revenues yearly and effectively capitalized on industry growth.
  • Responded to customer issues and resolved complaints by leveraging expert knowledge.
  • Established and maintained e-commerce website to promote and sell products.
  • Uploaded digital media to online storefront, auction sites or other shopping Web sites for advertising purposes.
  • Promoted products in online communities through weblog or discussion-forum postings, e-mail marketing programs or online advertising.
  • Created promotional campaigns to boost sales and drive customer loyalty.

Skills

  • Business analysis
  • Process improvement
  • Training and mentoring
  • Operations management
  • Business development
  • Revenue generation
  • Data analytics
  • Idea development and brainstorming
  • Teamwork and collaboration
  • Problem-solving
  • Adaptability and flexibility
  • Customer relationship management

Timeline

Business Consultant

Self Employed
03.2018 - Current

Online Boutique Owner

Self Employed
02.2016 - Current
Melissa Windham