Melissa Ziegler
San Diego,CA
Summary
Passionate brand storyteller looking to propel the future growth of an organization through consumer-first value propositions and fostering brand love.
Overview
24
24
years of professional experience
Work History
Vice President, Marketing
OluKai
Irvine, California
08.2017 - Current
- Advocated for seamless consumer journey by influencing cross-functional processes.
- Drove exceptional EBITA performance through strategic initiatives.
- Engineered transformative strategies to drive organizational change.
- Demonstrated success through measurable KPIs, showcasing strategic impact.
- Directly manage a team of 24 with responsibilities in wholesale, owned retail, .com, consumer retention, content, social media, PR, events, advertising, customer service, and sales activation.
- Promoted from Marketing Director.
- Reporting to the CMO
Global Marketing Director
C.C. Filson Co.
Seattle, Washington
08.2015 - 08.2017
- Joined an entrepreneurial executive team charged with 20-30% annual growth of a heritage brand founded in 1897
- Responsible for founding a marketing culture in a traditional direct-mail business and establishing principles such as cross-functional product launches and budgets
- Directly manage a team of 6 with responsibilities in direct traffic generation for .com, owned and wholesale-retail activations, PR, Social, and go-to-market for brand and product
- Reporting to the CEO
Global Marketing Director, adidas Golf and Ashworth
TaylorMade Golf Companies, Inc.
Carlsbad, California
10.2014 - 07.2015
- Tasked with bringing energy and execution excellence to the soft goods side of our business as lead on the group apparel and footwear brands
- Directly manage the entire marketing function and a team that includes creative, design, production, photography, partner retail, e-commerce experience, activations, PR, Social, digital and advertising
- Extremely tied into the product development, and sales functions with a dotted reporting line to the CMO and EVP of adidas/Ashworth business
Global Marketing Director, TaylorMade Golf
TaylorMade Golf Companies, Inc.
Carlsbad, California
06.2010 - 10.2014
- Lead the Global Marketing efforts for a $1.2B dollar brand
- Team-player responsible for double-digit growth in market share and contribution for 3-years running in a flat-to-down vertical
- Responsible for a 20-person team that covers traditional advertising, Public Relations, social media, activations, athlete management, experiential, design, production, retail and digital
- Includes managing multiple agency partners, developing the strategic platforms and go-to-market plans for brand and products
- Responsible for presenting strategic vision and marketing plans to key retail partners and sales force, including execution of co-op funds
- Reported to the CMO with close ties to the full executive team
Account Director
NYCA, Inc., Creative Agency
Encinitas, California
01.2004 - 01.2010
- Manage and maintain client relationships as the primary contact for the TaylorMade, adidas Golf and Ashworth Golf, Endev Entertainment and Kyocera Wireless accounts
- Role includes leading an internal team of designers, production managers, broadcast producers, account coordinators and agency management while representing the best interest of the brands
Account Executive/ Media Planner
BAILEY GARDINER PR & Ad Agency (now IDEA)
San Diego, California
01.2001 - 01.2004
- Oversaw all aspects of a variety of accounts ranging from home developers to entertainment venues and hospitality providers at this Public Relations agency
Education
BA - Communications, Business Administration
UNIVERSITY OF SAN DIEGO
CaliforniaSkills
- Brand Strategy Development
- Growing businesses
- Superpower - Enthusiasm
- Direct business (retail/com) growth expert
- Omni-channel marketing
- Creative Problem Solver & Lifelong Learner
- Go-To-Market Strategy Leadership
- Sustainability Practices
- Team Building
- Media strategy, planning, and execution
- Budgetary responsibility of $50 million
- Growth Orientation
Hobbies and Interests
- Outdoor enthusiast
- Photography
- Travel
- Learning
- Hiking
- Animal rescues
- Team development
- Coaching (people, not sports)
Timeline
Vice President, Marketing
OluKai
08.2017 - Current
Global Marketing Director
C.C. Filson Co.
08.2015 - 08.2017
Global Marketing Director, adidas Golf and Ashworth
TaylorMade Golf Companies, Inc.
10.2014 - 07.2015
Global Marketing Director, TaylorMade Golf
TaylorMade Golf Companies, Inc.
06.2010 - 10.2014
Account Director
NYCA, Inc., Creative Agency
01.2004 - 01.2010
Account Executive/ Media Planner
BAILEY GARDINER PR & Ad Agency (now IDEA)
01.2001 - 01.2004
BA - Communications, Business Administration
UNIVERSITY OF SAN DIEGO
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