Melissa Zulu
Marketing Assistant
East Lansing,Michigan
Summary
Detail-oriented and motivated Marketing Assistant optimizing campaign performance by improving customer satisfaction, enhancing media outreach, and driving business success. Adept at utilizing knowledge of marketing tools and current trends. Skilled at producing high-quality content for marketing campaigns. Talent for devising creative strategies and being a strong team player with exceptional oral and written communication skills to effectively support marketing teams.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
Work History
Marketing Assistant
305 Brands
East Lansing, MI
01.2023 - Current
- Maximizing advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Creating interactive in-store displays and experiences for customers to market and boost brand engagement
- Collecting, analyzing and summarizing data and trends to provide marketing tracking and research.
- Creating engaging content for Instagram and Facebook
- Update spreadsheets with statistical, financial and non-financial information and cross-check information to keep marketing database up-to-date.
Brand Ambassador
305 Brands
East Lansing, MI
08.2022 - 01.2023
- Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
- Communicated product information with confidence and educated consumers about company.
- Reviewed and implemented new company initiatives within the marketing department.
- Designed, filled, and arranged eye-catching product floorsets to increase sales.
- Engaged, educated, and befriended customers to deliver amazing shopping experience.
Front Desk Student Supervisor
Michigan State University
East Lansing, MI
08.2019 - 06.2022
- Greeted students and visitors upon arrival, offered assistance, and answered questions to build rapport and retention.
- Used internal software to manage student dormitories.
- Oversaw fast-paced front desk operations and student needs at busy facility.
- Managed phone and email correspondence and handled incoming and outgoing mail and faxes.
- Built and maintained excellent customer relationships through timely response to inquiries and going above and beyond to accommodate all requests.
Campus Ambassador
Chipper
East Lansing, MI
09.2020 - 03.2021
- Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
- Developed marketing efforts such as posters and social media ads to encourage student participation for campus events.
- Designed fundraising events and programs to increase financial options and promote community engagement.
- Organized private and public events on campus for college community.
- Collaborated with student and faculty teams to develop strategies for student outreach.
Education
Bachelor of Arts - Criminal Justice W/ Minor in Law & Public Policy
Michigan State University
East Lansing, MI 08.2018 - 05.2022
Skills
Excellent Communication
Written Communication
Attention to Detail
Community outreach
Problem-Solving
Interpersonal Communication
Social media expertise
Social media marketing
Information gathering and analysis
Research
Crisis Management
Budgeting
Customer Service
Teamwork and Collaboration
Flexible and Adaptable
Cultural Awareness
Media relations
PR strategy development
Timeline
Marketing Assistant
305 Brands
01.2023 - Current
Brand Ambassador
305 Brands
08.2022 - 01.2023
Campus Ambassador
Chipper
09.2020 - 03.2021
Front Desk Student Supervisor
Michigan State University
08.2019 - 06.2022
Bachelor of Arts - Criminal Justice W/ Minor in Law & Public Policy
Michigan State University
08.2018 - 05.2022