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Summary
Overview
Work History
Education
Skills
References
Accomplishments
Timeline
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Melissa Smith, MBA

Tampa,FL

Summary

With more than 10 years of expertise in the healthcare industry, particularly in a senior position focused on Behavioral Health Business Development, I bring a wealth of experience in strategic account management, clinical and marketing outreach, leadership, and marketing strategies.

Core qualifications include: Acquisition of new accounts, Strategic Account Management, Business to Business sales (B2B), Microsoft Office, Google Workspace, Client-centered approach, Business to Consumer (B2C), Salesforce {CRM}, Strong Leadership Skills. Results-oriented National Business Developer willing to work long hours and travel to maximize profits and clientele base throughout the nation.

Overview

14
14
years of professional experience

Work History

National Business Development Manager

The Prescott House
Prescott, AZ
2023.03 - 2024.02
  • Developed and implemented a strategic business plan for national business growth
  • Analyzed existing processes to improve efficiency and reduce costs across the organization
  • Established ambitious goals for employees to promote achievement and surpass business targets
  • Led sales planning, development and account management to grow existing accounts and establish new sales accounts
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Developed strong organizational and communication skills through coursework and volunteer activities.

Clinical Outreach Manager

Aware recovery care- Home health
01.2022 - 01.2023
  • Through the identification, evaluation, and prioritization of potential referral sources, I was able to transform my territory into the most profitable in Florida
  • Worked with hospital social workers, case management, private and state behavioral health programs, primary care physicians, psychiatrists, ARNP professionals, independent living facilities, and with families
  • Routinely conducted clinical presentations both in-person and through virtual platforms
  • Prepared reports for leadership team using CRM (Salesforce)
  • Promoted a positive image of the company at networking events in the community
  • Established and maintained brand awareness through social marketing, community education and referral source contact.

Territory Manager

Promises Behavioral Health
01.2017 - 01.2021
  • Achieved a top-three ranking among a National Business Development team of 32 Territory Managers, quarter after quarter by consistently securing admissions for all national programs
  • Awarded the company’s “Most Influential” award in 2019 for outstanding performance
  • Acquired new business through a proactive approach, including prospecting, conducting site visits, organizing company-sponsored events, maintaining routine touch points, and actively participating in local and regional community events.

National Director of Clinical Outreach

Sunspire health
01.2016 - 01.2017
  • Managed a portfolio of over 300 accounts in the Palm Beach, Ft Lauderdale, and Miami area
  • Instrumental in strategically increasing account activity
  • Achieved a 54% increase in admissions within a 12-month period by expanding market share, enhancing company presence, and significantly improving Sunspire Health’s ROI.

Corporate Director of Marketing

SERENITY CMHC
01.2013 - 01.2016
  • Served as Corporate Director of Marketing overseeing all internal and external marketing initiatives for a network of private Mental Health residential facilities throughout Florida
  • Collaborated with the company's external SEO and Internet Marketing team to ensure strategic allocation of company resources and deliver clear messaging to well-defined target markets
  • Directed the preparation of financial statements, budgets, and forecasts.
  • Created performance metrics to measure progress towards strategic goals.

Director of Operations / Clinical Outreach Director

Zen Recovery Solutions
01.2010 - 01.2013
  • The non-profit organization specialized in facilitating the placement of individuals seeking behavioral health services
  • We collaborated with a network of over 1,800 detoxification centers, residential programs, outpatient centers, licensed clinicians, and behavioral health hospitals
  • As Director of Operations, my focus was on strategic accounts in North America, Canada, and Mexico
  • As the company grew, I transitioned to the role of Director of Clinical Outreach and managed a team of National Clinical Outreach representatives.

Education

Bachelor of Science in Public Relations -

University of Florida

Master of Business Administration (MBA) -

Florida International University

Skills

  • Search Engine Optimization
  • Product Launches
  • Marketing Analytics
  • Sales Expertise
  • B2B Marketing
  • Strategic Planning
  • Media Buying
  • Networking
  • Content Creation

References

References furnished upon request

Accomplishments

  • Received a partial scholarship to University of Florida for my swimming capabilities.
  • Competed in the Olympic tryouts for 200 meter butterfly.
  • Awarded Promises Behavioral Health "Top Influencer" in 2019.
  • Recipient of 2018 New Business Excellence Award for most new accounts with Promises Behavioral Health.

Timeline

National Business Development Manager

The Prescott House
2023.03 - 2024.02

Clinical Outreach Manager

Aware recovery care- Home health
01.2022 - 01.2023

Territory Manager

Promises Behavioral Health
01.2017 - 01.2021

National Director of Clinical Outreach

Sunspire health
01.2016 - 01.2017

Corporate Director of Marketing

SERENITY CMHC
01.2013 - 01.2016

Director of Operations / Clinical Outreach Director

Zen Recovery Solutions
01.2010 - 01.2013

Bachelor of Science in Public Relations -

University of Florida

Master of Business Administration (MBA) -

Florida International University

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Melissa Smith, MBA