Melissa Foss

• Partnered with editors to cover markets, conceive of trend articles, research and write three pages for each weekly issue including “Best of the Week” fashion feature and beauty pages

• Launched women’s wellness brand
• Liaised with founders and designers to develop content plans, editorial outlines product strategy and site
  design for long-term communications
  

• Established compelling long-form blogs, direct-response materials, product packaging information,
  including response-driven, seasonal creative strategies and key promotions
• Developed commerce content by writing a 20-page e-book outlining brand goals and establishing
  company voice in under one week
  

• Fostered positive relationships between companies and broad-reaching media including Vogue, People, Good Housekeeping, Cosmopolitan, Fortune, Vanity Fair, and more
• Advised firm’s key accounts, including Drybar, HSN, and Too Faced Cosmetics
• Signed two major clients in under three months, including Edible Arrangements and BeautyBio

• Reported on the beauty and wellness market, utilizing deep relationships with industry innovators,
legacy brands and leading public relations professionals
• Implemented digital content platforms from conception to completion, spanning web content, blogs, social
media, and–audience feedback process and drawing audiences of over 16 million unique monthly visitors
• Launched the first-ever Twitter feed for the beauty section, @MSW_Beauty

• Headed launch team for print and media brand that achieved largest post-launch circulation in beauty, anti-aging, and wellness, with focus on product reporting
• Oversaw all beauty and wellness editorial coverage for an audience of 91% over age 35
• Closed charter advertisers Clinique, Elizabeth Arden, Tarte, St. Tropez, DDF, Tarte, Alterna Haircare
• Secured major celebrities for covers, ranging from Courtney Cox to Martha Stewart; styled photo shoots

• Conceptualized, assigned or wrote, and edited all beauty, fitness, and wellness content for two titles with
combined circulation of over two million
• Launched and maintained blogs and Twitter feeds
• Tapped as face of magazines on national and local television, including frequent appearances on TODAY,
GMA, E! and MSNBC

• Pioneered, wrote, secured guests for, and hosted "America's Most Stylish Blogger" web series;
  coordinated Bluefly.com as lead sponsor
• Managed series with AOL’s in-house studio
• Spearheaded partnership with Target.com, including creating digital and video content for three month project as well as writing and hosting six videos centered on looking great on a budget

• Pitched, researched and wrote stories on beauty, diet, fitness, wellness, runway trends, and medical innovations.

• Covered market, maintained industry relationships and created three short-and long-form pieces per issue