Summary
Overview
Work History
Education
Skills
Timeline
Generic
Melissa Borror

Melissa Borror

Seminole,FL

Summary

Professional media producer with strong track record in leading high-impact projects. Skilled in project management, budgeting, and creative development, with keen focus on team collaboration and achieving results. Known for adaptability and reliability in fast-paced, changing environments. Effective communicator with proven ability to drive success through innovative strategies and meticulous execution.

Overview

10
10
years of professional experience

Work History

Executive Producer of Special Projects

Spectrum Bay News 9
02.2022 - Current
  • Spearheaded creative development for projects, leading brainstorming sessions and guiding the team in conceptualization efforts.
  • Managed budgets and resources effectively to reduce production costs while maintaining high production value.
  • Excellent communication skills, both verbal and written.
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Consistently met or exceeded project deadlines, demonstrating effective time management and organizational skills throughout the production process.
  • Supervised creation process to verify on brand, impactful and relevant content.
  • Crafted plan for breaking news events and trained and prepared entire staff on how to handle such scenarios.
  • Booked guests for on-air interviews and assigned stories to reporters to manage coverage and schedule needs.

Producer

Spectrum Bay News 9
09.2017 - 02.2022
  • Produced newscasts for 24-hour news cycle
  • Booked guests for on-air interviews and assigned stories to reporters to manage coverage and schedule needs.
  • Prepared written and digital content for website and social media platforms.
  • Implemented creative solutions for overcoming challenges related to budget constraints or logistical limitations during shoots or broadcasts.
  • Maintained close collaboration with assignment editors to ensure comprehensive coverage of relevant events and issues affecting the community.
  • Developed strong relationships with local community members and leaders for exclusive stories and interviews.
  • Boosted viewer engagement through compelling story selection, development, and presentation.
  • Delivered informative, relevant content by strategically managing stories and coverage.

Producer

Waterman Broadcasting - Nbc-2 & Abc
09.2015 - 09.2017
  • Reviewed and edited colleagues' scripts for improved flow and voice.
  • Wrote informative, entertaining and interesting stories to offer gamut of coverage to Southwest Florida audience.
  • Managed news production with organized mindset, presenting cohesive sequences to audiences.
  • Kept abreast of current events and industry trends to ensure relevance in all produced content for broadcasts.
  • Worked closely with graphics department to create visually appealing elements that complemented story content.
  • Fact-checked breaking news pieces before putting information on air.

Education

Bachelor of Science - Telecommunications

University of Florida
Gainesville
05-2015

Skills

  • Live event production
  • Scheduling and timelines
  • Audience engagement
  • Content development
  • Script writing
  • Creative oversight
  • Story research
  • Project management

Timeline

Executive Producer of Special Projects

Spectrum Bay News 9
02.2022 - Current

Producer

Spectrum Bay News 9
09.2017 - 02.2022

Producer

Waterman Broadcasting - Nbc-2 & Abc
09.2015 - 09.2017

Bachelor of Science - Telecommunications

University of Florida

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