MELISSA J. EMERICH
Lebanon,PA
Summary
Innovative marketing professional with proven track record of success leading and growing organizations. Adept at implementing strategic business plans, driving growth and improving operations. Skilled in financial management and stakeholder relations. Collaborative and dedicated to building and leading talented and motivated teams
Overview
30
30
years of professional experience
Work History
Director of Strategy & Revenue Management
Ahold Delhaize USA
01.2022 - Current
- Responsible for shaping the strategic direction of monetized media properties and data across Ahold Delhaize’s U.S. local brands.
- Developed a strategic brand marketing and positioning statement that elevated AD Retail Media’s standing as a premier retail media network.
- Launched and scaled a marketing function, executing 500+ initiatives to support sales and brand growth.
- Spearheaded strategic planning initiatives, uncovering growth opportunities aligned with the organization’s long-term revenue vision.
- Redesigned the Product Marketing Manager role and introduced a RACI framework to streamline team clarity and operational efficiency.
- Managed creative production through external partners, ensuring compliance with brand style guides across all advertising assets.
- Led cross-functional collaboration to define and execute go-to-market strategies and set pricing for new products.
- Refined finance tracking and billing processes in collaboration with finance and accounting stakeholders to transition billing operations in-house.
Media Partnerships Manager
Peapod Digital Labs
01.2018 - 01.2022
- Led the strategic direction of monetized media properties and data across Ahold Delhaize’s U.S. local brands.
- Collaborated closely with leadership to identify strategic opportunities within the monetized asset ecosystem.
- Developed advertising templates and style guides with brand marketing teams, ensuring alignment with strategic initiatives.
- Created sales enablement materials, including playbooks, in close collaboration with the sales organization.
- Optimized relationships with key support agencies and third-party partners to enhance business performance.
- Leveraged best-in-class data management platforms to track, measure, and optimize 1:1 customer interactions across all touchpoints.
Director of Operations
Cutting Edge Media
01.2010 - 01.2018
- Recruited to turn around an underperforming business unit and quickly promoted to oversee cross-functional operations.
- Conducted in-depth analysis of inventory and systems, identifying revenue inflation and vulnerabilities in delivery systems.
- Played a pivotal role in overhauling and implementing compliance regulations, significantly enhancing operational security, stability, and efficiency.
- Developed key operational metrics that drove strategic planning and financial reporting, improving cost analysis and quarterly forecasting.
Business Unit Manager
Journal Publications
01.2002 - 01.2010
- Progressed through various roles over an eight-year tenure, culminating in the management of day-to-day operations of the Custom Publishing Division.
- Established structure and strategy in a rapidly growing company, leading a team in achieving revenue goals exceeding $5 million and consistently surpassing quotas.
- Developed and implemented new revenue streams through print, online, and event initiatives.
- Built partnerships with community business leaders, serving as the foundation for the division's success.
- Spearheaded sales training programs, incentive structures, and workshops to enhance team performance.
Sales Manager
Primedia Enthusiast Publications
01.1995 - 01.2002
- Managed both domestic and international territories, driving advertising revenues across a highly competitive market.
- Generated over $200,000 in advertising revenue, consistently increasing issue revenues by 5%, even in a declining market.
- Successfully broke into new categories and markets, with 35% of revenue derived from new business.
- Developed the British Heritage Tour Program, generating $16,000 in new revenue in its first year and increasing advertiser response rates by 40%.
Education
Bachelor of Business Administration - emphasis in Marketing
Pennsylvania State University
State College, PASkills
- Brand positioning
- Strategic partnerships
- Data-driven decision making
- Business strategy
- Marketing and advertising
- Revenue growth
- Cross-functional collaboration
- Digital marketing
- Relationship building
Awards
- 2010, Progressive Grocer Rising Star Award
- 2024, P2P Commerce Marketing Pioneer Award
Timeline
Director of Strategy & Revenue Management
Ahold Delhaize USA
01.2022 - Current
Media Partnerships Manager
Peapod Digital Labs
01.2018 - 01.2022
Director of Operations
Cutting Edge Media
01.2010 - 01.2018
Business Unit Manager
Journal Publications
01.2002 - 01.2010
Sales Manager
Primedia Enthusiast Publications
01.1995 - 01.2002
Bachelor of Business Administration - emphasis in Marketing
Pennsylvania State University
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