MELISSA K. MELHORN
Newton,MA
Summary
Dedicated tourism professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Director Customer Experience
Datafy
12.2023 - Current
- Working with DMO’s as their front-line Datafy representative
- Collaborating with, and educating clients to help them use data, and digital advertising
- Help clients execute strategies via data to meet their tourism goals
- Upsell and renew current clients
- Attend trade shows and conferences
- Speak at hospitality and tourism events
- Embed in the client’s business to create a true partnership.
Sr. Client Partner
Shrpa
03.2023 - 12.2023
- Connecting travel content creators to DMO’s, including CVB’s, state tourism offices, and agencies, and CoC’s
- Educate DMO’s on the importance of authentic user generated content
- Presenting the platform costs and benefits to DMO Board members/stakeholders to insure buy at all levels
- Selling to marketing, sales, and C-suite executives
- Negotiating contracts, pricing and billing terms
- Using HubSpot to forecast accurate pipelines
- Coaching team members on how to work with destination marketers/CVB’s – sharing best practices and contacts
- Advising Shrpa management on ways to reach and establish a presence in the DMO landscape
- Consistently exceeding revenue goals.
Sr. Sales Manager, Tourism
Journera
08.2022 - 02.2023
- Consultative selling with a focus on DMO and attractions
- Identify and developing opportunities through prospecting and current relationships
- Building and presenting media plan and sales presentations
- Identify needs in the market and bring ideas to the table to help close business
- Provide accurate forecasting
- Attend and present at tourism conferences in North America and Europe.
Account Director
Arrivalist
01.2021 - 09.2021
- Managing key accounts
- Being responsible for placement of all pixels, their launch, delivery, and reporting in the Arrivalist Attribution Analytics interface
- Assess and analyze best practices for Client service management and internal team delegation
- Regular, professional, detailed interactions with both the client (and or the relevant agency) to communicate insights Arrivalist has gathered
- Interpretation of those insights
- Custom Reports as Requested
- Troubleshooting of any issues which prevent impressions or arrivals from being reported
- Renewal/ Expansion of the account at the end of the agreement
- Supporting Arrivalist’s team of analysts, plus current and prospective clients with overviews, insights and custom research for the purpose of driving renewals and business
- Work with colleagues to support general business objectives such as analyzing our client’s campaign performance
- Helping outline and design new reports to meet client needs
- Providing support (whether administrative, design, analytical or otherwise) as necessary to support the growth of the business.
Senior Account Executive
Tripadvisor.com
07.2007 - 05.2020
- Selling online media (display/programmatic/custom sponsorships), as well as shaping marketing strategies to travel endemic clients, and advertising agencies
- Was the first hire at Tripadvisor to specifically work with Destination Marketing Organizations (DMO’s)
- Broke the DMO space for Tripadvisor (the DMO team now works with over 4,000 DMO’s worldwide)
- Cultivated relationships with new and existing clients using consultative selling techniques
- Proactively pitched digital marketing programs
- Monitored campaigns and made optimizations to ensure programs delivered maximum ROI and met all specified KPI’s
- Conducted Reputation Management workshops with partners and their stakeholders and gave keynote speeches at industry functions
- Trained new salespeople on Salesforce
- Exceeded sales goals consistently to grow advertising revenues YOY.
Education
IAB Advanced Programmatic Certification -
Harrisburg Area Community College -
Penn State University -
Bachelor of Arts - American History
Pennsylvania State University
Harrisburg, PA05.1992
Associate of Arts - HISTORIC PRESERVATION
HARRISBURG AREA COMMUNITY COLLEGE
HARRISBURG PA05.1984
Skills
- Strategic Planning
- Verbal and written communication
- Strategies and goals
- Business Development
- Contract Negotiation
- Relationship Building
- Customer Relations
Certification
IAB Programmatic Certification
Timeline
Director Customer Experience
Datafy
12.2023 - Current
Sr. Client Partner
Shrpa
03.2023 - 12.2023
Sr. Sales Manager, Tourism
Journera
08.2022 - 02.2023
Account Director
Arrivalist
01.2021 - 09.2021
Senior Account Executive
Tripadvisor.com
07.2007 - 05.2020
IAB Advanced Programmatic Certification -
Harrisburg Area Community College -
Penn State University -
Bachelor of Arts - American History
Pennsylvania State University
Associate of Arts - HISTORIC PRESERVATION
HARRISBURG AREA COMMUNITY COLLEGE
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