Melissa L Whitehouse
Denver,CO
Summary
Experienced Social Media Marketer with over six years of expertise in content creation, writing & editing, social media management, data analytics, and relationship management. Proven ability to develop effective marketing strategies and execute successful social media campaigns to enhance brand exposure across target audiences.
Overview
18
18
years of professional experience
Work History
Director of Social Media & Marketing
Central Park Scoop & Focus Real Estate
05.2017 - Current
- Manage blog and social media across multiple platforms, resulting in lead generation and a $141M increase in sales
- Create, schedule, and monitor content for Facebook, Instagram, YouTube, and Twitter, leading to a 147% increase in audience
- Develop and maintain over 100 business relationships in the Denver metro area
- Write, format, edit, and promote 1500+ blog posts in WordPress
Assistant Director of Admissions
The Art Institute of Colorado
05.2010 - 08.2012
- Recruited and selected qualified candidates for admission, conducted interviews, and identified career goals
- Achieved a commitment rate (applications/interviews) of 78% (3MRA)
- Managed inquiries and achieved a conversion rate (applications/total leads) of 12.3% (3MRA)
- Acted as an Academic Program Expert for Fashion Design, Fashion Retail Management, and Fashion Retailing programs
- Contributed to community partnerships and brand recognition through the Gallery Committee.
Team Leader
Education Sales Management
08.2007 - 12.2009
- Monitored daily operations and team performance to increase productivity and maintain quality standards.
- Increased transfer rates by 38% and contact rates by 56%
- Improved show-rate by 20%
- Created a leadership development plan for future leaders
- Implemented operational enhancements to improve performance and client relationships
Center Manager
Kaplan Test Prep and Admissions
08.2006 - 06.2007
- Managed marketing, sales, business development, operations, and academics for the Boulder Kaplan center
- Increased net book of business by 24%
- Built relationships with student organizations, advisors, and university faculty to grow business
- Planned and facilitated successful marketing events
- Managed work and performance of more than 50 employees.
Operations Manager
Kaplan Test Prep and Admissions
07.2005 - 08.2006
- Managed operational and academic aspects of the East Lansing Kaplan center
- Controlled expenses within budgetary constraints ($1,000,000 center budget)
- Improved center recommendation ratings and teacher excellence ratings
- Developed and implemented new training and operational procedures for superior customer service.
Education
Master of Arts - Industrial/Organizational Psychology
Argosy University
Denver, COBachelor of Science - Psychology
Colorado State University
Fort Collins, COSkills
- Content Creation
- Writing and Editing
- Social Media Platforms: Instagram, Facebook, YouTube, Twitter
- WordPress
- Canva
- HubSpot
- Buffer
- Microsoft Office Suite
- Social Scheduling Software
- CRM Proficiency
- Data Analytics
- Client Relations
- Leadership, Coaching, Training
Timeline
Director of Social Media & Marketing
Central Park Scoop & Focus Real Estate
05.2017 - Current
Assistant Director of Admissions
The Art Institute of Colorado
05.2010 - 08.2012
Team Leader
Education Sales Management
08.2007 - 12.2009
Center Manager
Kaplan Test Prep and Admissions
08.2006 - 06.2007
Operations Manager
Kaplan Test Prep and Admissions
07.2005 - 08.2006
Master of Arts - Industrial/Organizational Psychology
Argosy University
Bachelor of Science - Psychology
Colorado State University
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