Melissa Valder
Escondido,CA
Summary
Dynamic leader and strategic thinker with a proven track record enhancing operational efficiency and driving brand engagement through expert copywriting and team leadership. Skilled in operations management and creative storytelling, adept at fostering client relationships and empowering teams to exceed business objectives. Achieved significant improvements in customer satisfaction and operational cohesiveness in a variety of industries.
Overview
14
14
years of professional experience
Work History
Content & Copywriter
Leverage Technologies
2017.03 - Current
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Formatted copy to align with project-specific guidelines.
- Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
- Ensured consistency in brand messaging across multiple channels by adhering to established style guides and tone standards.
- Increased brand awareness through the creation of compelling content for website landing pages, blog posts, and email newsletters.
Director of Operations
Secret Table
2015.07 - 2020.04
- Oversaw daily operations across multiple departments, ensuring seamless coordination and efficient execution of tasks.
- Monitored budget and utilized operational resources.
- Oversaw day-to-day production activities in accordance with business objectives.
- Oversaw successful implementation of operational strategies and policies to drive organizational growth and productivity.
- Collaborated with senior management to develop and execute long-term corporate goals and objectives.
- Mentored and coached team members to foster productive and engaging work environment.
- Established strong partnerships with vendors, suppliers, and key stakeholders to improve collaboration and ensure alignment with business requirements.
- Analyzed business operations and implemented strategies to improve operational cohesiveness.
- Negotiated with vendors, suppliers and other stakeholders to acquire mutually beneficial contracts and agreement.
- Delivered exceptional customer experiences by implementing strategies focused on meeting evolving needs and expectations.
Operations Manager/ Member Services Manager
LA Fitness International
2011.01 - 2015.07
- Directly managed all Operations staff including receptionists, billing department personnel, childcare representatives, and janitorial staff, and oversaw smooth operations of group fitness program, personal training department, and sales department.
- Trained and developed operations staff, and worked intimately with billing department personnel to resolve billing issues across the U.S. and Canada.
- Deeply knowledgeable in the language necessary to succeed in phone-only member retention practices.
- Perfected the craft of retention while still maintaining an impressive display of customer service and integrity both in the facility and on the phone.
- Fairly and quickly resolved disputes so that both the company and the client understood and agreed to a solution and relations were improved moving forward.
- Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.
- Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.
- Led hiring, onboarding and training of new hires to fulfill business requirements.
- Developed and maintained relationships with external vendors and suppliers.
- Enhanced customer satisfaction by establishing clear communication channels and addressing concerns promptly.
- Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
- Oversaw facility maintenance, ensuring optimal functionality of equipment and infrastructure at all times.
Education
Bachelor of Arts - Writing
California State University, San Marcos
San Diego, CA05.2013
Skills
- Copywriting
- Creative Storytelling
- Content Writing
- Copyediting
- Problem-Solving
- Team Leadership
- Operations Management
- Customer Service
- Operational Efficiency
- Decision-Making
- Planning and Implementation
- Staff Training
- Staff Management
- Interpersonal Communication
- Client Relationships
Timeline
Content & Copywriter
Leverage Technologies
2017.03 - Current
Director of Operations
Secret Table
2015.07 - 2020.04
Operations Manager/ Member Services Manager
LA Fitness International
2011.01 - 2015.07
Bachelor of Arts - Writing
California State University, San Marcos
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