Summary
Overview
Work History
Education
Skills
Websites
Certification
Personal Information
Timeline
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Mellissa Ford

Coconut Creek

Summary

Results-driven Product Owner (CSPO) with over 10 years of experience in digital product strategy, Agile development, and eCommerce innovation. Skilled in defining, prioritizing, and executing product roadmaps to enhance user experiences and drive revenue growth. Proficient in backlog management, stakeholder collaboration, and data-driven decision-making. Seeking primary remote Product Owner roles to deliver measurable impact and drive continuous product improvement.

Overview

17
17
years of professional experience
1
1
Certification

Work History

National eCommerce Manager / Product Owner

LAZ Parking
01.2021 - Current
  • Product Roadmap & Backlog: Own and manage the eCommerce product roadmap; translate business requirements into clear user stories and actionable development tasks
  • Agile Leadership: Facilitate Agile ceremonies—including Sprint Planning, Grooming, and Retrospectives—to ensure team alignment and efficient collaboration
  • Cross-Functional Collaboration: Lead cross-functional teams to develop features, integrations, and go-to-market strategies, resulting in a 20% increase in online sales
  • Data-Driven Enhancements: Leverage customer feedback and market insights to optimize product features, reducing support tickets by 15%
  • Stakeholder Communication: Serve as the liaison between business and technical teams, ensuring clear communication and well-defined project requirements

eCommerce Administrator

LAZ Parking
08.2018 - 01.2021
  • Managed eCommerce systems to drive a 30% increase in operational efficiency through automation and process optimization
  • Led special projects and resolved support escalations, contributing to a 40% reduction in manual tasks
  • Coordinated with regional managers and vendors to streamline onboarding and training programs, shortening new-hire ramp-up time
  • Spearheaded comprehensive QA testing to ensure smooth product launches with minimal post-deployment issues
  • Enhanced vendor coordination, resulting in a 20% reduction in pass scanning errors and improved transaction accuracy

eCommerce Specialist

Outdoor Network
05.2008 - 09.2018
  • Directed key eCommerce functions—including product discovery, site search, and checkout optimization—leading to a 15% increase in average order value
  • Developed and implemented features for both B2B and B2C segments, boosting user engagement and customer satisfaction
  • Integrated AI-driven chatbots to enhance customer service efficiency by 30%
  • Led multi-channel marketing initiatives that increased site traffic by 20% and improved conversion rates by 10%
  • Oversaw mobile optimization efforts, resulting in a 22% increase in mobile sales

eCommerce Manager

Spirited Gifts
06.2017 - 01.2018
  • Managed Magento platform enhancements that resulted in a 20% increase in sales through improved product visibility and UX improvements
  • Oversaw web content and SEO strategies, boosting site traffic and search rankings
  • Collaborated with cross-functional teams during Magento integrations, ensuring smooth deployments with zero critical bugs in production

Education

Associate of Science - Computer Science

Collin County Community College District
Plano, TX

Skills

  • Product Roadmap & Strategy
  • Backlog Management
  • Agile & Scrum Leadership
  • Stakeholder Communication
  • Data-Driven Decision Making
  • UX & Customer Journey Optimization
  • Team Leadership

Certification

  • Certified Scrum Product Owner (CSPO), Scrum Alliance, 2021
  • IBM Product Manager Certification, IBM, 2023-2024
  • Google Project Management Certification, Google, 2022-2023
  • Foundations of Project Management, PMI, 2024

Personal Information

  • Hobbies: Passionate about family, Travel, Animal rescue, Dedicated Disney enthusiast, Advocate for autism awareness
  • Title: eCommerce Product Owner | CSPO

Timeline

National eCommerce Manager / Product Owner

LAZ Parking
01.2021 - Current

eCommerce Administrator

LAZ Parking
08.2018 - 01.2021

eCommerce Manager

Spirited Gifts
06.2017 - 01.2018

eCommerce Specialist

Outdoor Network
05.2008 - 09.2018

Associate of Science - Computer Science

Collin County Community College District

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Mellissa Ford