MELNECIA MARSHALL
Basseterre,FL
Summary
Accomplished transformational leader with over fifteen (15) years diverse professional experience in product development, marketing, public relations, human resource management and strategic management. Demonstrates strong leadership qualities and skills at building relationships with external stakeholders, partners, customers, employees and managers at all levels. Good interpersonal and communication skills to be able to motivate and coach individuals to achieve a common goal and adapt to change.
Overview
23
23
years of professional experience
Work History
Deputy Chief Executive Officer
St Kitts Tourism Authority
01.2021 - Current
- Strategically manage the St
- Kitts Tourism Authority and the St
- Kitts Brand
- Key contributions include conceptualizing and promoting campaigns, executing events, engaging in discussions and negotiations with airlines and cruise lines, repositioning St
- Kitts in the UK market, analyzing cruise data, and managing stakeholder relationships.
Product Development Manager
St Kitts Tourism Authority
01.2009 - 11.2021
- Plan and strategically manage cruise and destination development projects.
- Attend conferences and trade shows to network and promote St. Kitts as a premier cruise destination.
- Assist with the management of the COVID-19 Crisis through the following:
- Draft COVID-19 protocols for the reopening of the tourism sector.
- Maintain open and positive communication with cruise line executives to facilitate the return of cruise vessels.
- Design and Supervise the implementation of the Travel Approved Program. This includes, training, inspections, seal issuance.
- Identified opportunities for new products and improvements to existing products to increase awareness and interest. e.g. Historical Basseterre Walking Tour, Cruise data capture project.
- Streamline department work flows.
- Conducted product inspections to meet organizational and industry standards and requirements.
- Reviewed product development budgets and expenditures.
- Collaborated with marketing teams to improve department's communication with internal and external stakeholders.
- Implemented continuous improvement initiatives, identifying areas for growth and refining existing processes to enhance efficiency.
- Mentored junior team members, fostering professional growth opportunities while increasing overall team productivity.
Lecturer
Clarence Fitzroy Bryant College
09.2018 - 12.2018
- Lecture in Caribbean Tourism course.
Human Resource and Operations Manager (Acting)
St Kitts Tourism Authority
01.2013 - 08.2016
- Manage office in absence of the Chief Executive Officer as assigned.
- Supervised operations staff and kept employees compliant with company policies and procedures.
- Developed systems and procedures to improve operational quality and team efficiency.
- Led hiring, onboarding and training of new hires to fulfill business requirements.
- Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
- Developed and maintained relationships with external vendors.
Marketing Support Manager
St Kitts Tourism Authority
01.2008 - 01.2009
- Coordinate FAM trips and visiting journalists, and support marketing efforts.
- Managed a team of marketing professionals, fostering a culture of innovation and continuous improvement.
- Managed relationships with external vendors, ensuring cost-effective delivery of high-quality marketing materials.
- Planned and executed internal and external marketing events.
- Support source market agencies by providing consistent industry updates.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
Lecturer
Sandy Point High School
01.2001 - 01.2004
- Implement pilot project of introducing Communication Studies, prepare students for CXC exams in English A and English B.
Education
Event Management Certification -
Business Etiquette -
Tourism Marketing and Promotion- New Normal- JICA - Marketing
JICA
01.2023
MBA - Business Administration
Keller Graduate School of Management
Chicago12.2021
Bachelor of Science in Tourism Management (First Class Honours) -
University of the West Indies
01.2007
Skills
- Interpersonal Skills
- Microsoft Suite
- Time Trex – Human Resource Management Software
- Creative and Innovative
- Recruitment and Retention
- Training Programs Development
- Office Management
- Microsoft Office Applications
- Training and Development
- Presentation and Facilitation
- Process Re-design and Restructuring
- Project Management
- Process Improvement
- Database Management
- Strategic Planning
- Public Relations
- Cross-functional Collaboration
- Problem Solving
- Performance Management
- Strong Independent Decision Making leading to improved business operations
- Organizational Skills
- Conflict Resolution
- Policy Development
- Time Management
- Change Management
- Business Planning
- Organizational Management
- Productivity Performance
- People and Culture
Affiliations
- Secretary of the Board- Church of God, St Pauls
- Board Member, Caricom Skills Committee, St. Kitts
References
- Ms. Carla Mills Diamond, Chief Education Officer, 869-664-4401
- Ms. Sandra Tweed, Co-owner, 869-665-3156
- Mr. Denzil Crooke, Consultant, 869-662-5000
Timeline
Deputy Chief Executive Officer
St Kitts Tourism Authority
01.2021 - Current
Lecturer
Clarence Fitzroy Bryant College
09.2018 - 12.2018
Human Resource and Operations Manager (Acting)
St Kitts Tourism Authority
01.2013 - 08.2016
Product Development Manager
St Kitts Tourism Authority
01.2009 - 11.2021
Marketing Support Manager
St Kitts Tourism Authority
01.2008 - 01.2009
Lecturer
Sandy Point High School
01.2001 - 01.2004
Event Management Certification -
Business Etiquette -
Tourism Marketing and Promotion- New Normal- JICA - Marketing
JICA
MBA - Business Administration
Keller Graduate School of Management
Bachelor of Science in Tourism Management (First Class Honours) -
University of the West Indies
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