Melody Brunell
Summary
Hard working leader with extensive experience at RhythmInfluence by Nexxen, excelling in account management and team training. Proven track record in revenue tracking and negotiation, driving client satisfaction and internal process efficiencies. Adept at leveraging analytics to optimize campaign performance, fostering strong talent relationships to enhance brand sponsorship operations.
Overview
20
20
years of professional experience
Work History
VP, Influencer Activation
RhythmInfluence by Nexxen
06.2022 - Current
- Oversaw management team within Influencer Activation, ensuring effective marketing program execution post-sale.
- Handled performance evaluations, compensation discussions, and identified career growth opportunities.
- Established internal processes including campaign workflows, revenue tracking, and reporting FAQs.
- Managed cross-collaboration among Account Management, C-level executives, sales, and measurement teams.
- Directed execution for high-spending clients, coordinating travel arrangements and platform implementations.
- Ensured client satisfaction across portfolio through proactive problem-solving with solution-based approaches.
- Identified upsell opportunities based on program insights in collaboration with Sales Lead and Strategy team.
- Facilitated reviews and optimizations of technology platforms to enhance system effectiveness.
Director, Influencer Activation
RhythmInfluence by Nexxen
01.2016 - 06.2022
- Managed Influencer Activation team ranging from Junior to Senior Account Managers.
- Led executions for key accounts, campaigns that required onsite support, coordinating/involving travel, new or complex platform executions, and supported sales in pitches for repeat business as needed.
- Pivot and analyzed complex data to be able to pull qualitative and quantitative insights for our clients to tie back to program KPI’s.
- Led client escalations as needed through solution-based tactics and proposals.
- Consistency behind negotiation tactics and skills when onboarding talent, inclusive of usage and exclusivity terms and details.
- Talent discovery to identify creators for different client initiatives based on their target audience and campaign KPI’s.
- Developed and built relationships with hundreds of talent managers and agencies.
- Trained and led internal and client facing campaign kick-off calls to discuss objectives of the campaign, timelines and next steps.
- Created and managed campaign timelines to ensure deadlines were met or exceeded, adjusting along the way with any shifts.
- Project managed creator briefing, deadlines, and concept + content management.
- Creation & presentation of client facing campaign reporting.
- Upselling and focused renewal efforts to obtain existing clients alongside members of the sales team.
Senior Manager, Advertising Operations
RhythmOne (formerly Burst Media)
02.2015 - 01.2016
- Handle forecasting, overall performance, delivery rate, reconciliation and margin for premium display and programmatic business, while communicating to Executive Team.
- Tracked all revenue and pacing projections inside the month, quarter and fiscal year.
- Manage a team of 7 within AdOps, while leading hiring and training process in applicable software systems, campaign management strategies and fostering relationships with clients/AE’s.
- Operations point person on integration and migration plan to new ad server with re-brand to RhythmOne.
- Facilitate invoice approval of fees; including 3rd party Verification partners, internal costs, vendor fees etc.
- Collaborated with Business Intelligence and Sr. Dir. of Audience Development in developing business practices.
Advertising Account Manager
Affiliate.com
01.2011 - 01.2012
Manager, Women’s Lacrosse Business
TSG Sports Group
01.2010 - 01.2011
Assistant Manager, Retail
New Balance
01.2009 - 01.2010
Brand Marketing Associate, Women’s Lacrosse
Brine/Warrior Sports
01.2006 - 01.2009
Education
Bachelor of Science - Marketing
Syracuse University
01-2006
Skills
- Account management and brand sponsorship operations
- Team leadership and training
- Reporting and analytics
- Creator discovery and talent relations
- Negotiation and contract management
- Trend analysis and process efficiency
- Revenue tracking and margin optimization
Platform Experience
- Sprout Social
- Meltwater
- FAMA
- Monday.com
- Slack / Microsoft Suite /G-Suite
- TTCM
- DocSend
- Canva
- Greenhouse
Timeline
VP, Influencer Activation
RhythmInfluence by Nexxen
06.2022 - Current
Director, Influencer Activation
RhythmInfluence by Nexxen
01.2016 - 06.2022
Senior Manager, Advertising Operations
RhythmOne (formerly Burst Media)
02.2015 - 01.2016
Advertising Account Manager
Affiliate.com
01.2011 - 01.2012
Manager, Women’s Lacrosse Business
TSG Sports Group
01.2010 - 01.2011
Assistant Manager, Retail
New Balance
01.2009 - 01.2010
Brand Marketing Associate, Women’s Lacrosse
Brine/Warrior Sports
01.2006 - 01.2009
Bachelor of Science - Marketing
Syracuse University