Melody Johnson
Fort Myers
Summary
A marketing and public relations professional who has gained more than 4 years of experience in a variety of industries in both an agency and in-house setting. Passionate about entertainment and sports marketing, and eager to learn and grow. Currently interested in relocating out of Florida, preferably to Texas or New York.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Barbara B. Mann Performing Arts Hall At FSW
09.2019 - Current
- Collaborates with Director of Marketing to plan and execute social/digital campaigns for the venue, touring national Broadway shows, comedy acts, orchestra performances, and ballets.
- Creates all social and digital media content for all platforms including but not limited to Meta, X, and YouTube.
- Responsible for all paid advertising strategy and placement for Meta platforms, Google platforms, and MNTN.
- Handles all SEO and SEM for the Venue via Google Ads.
- Creates and deploys all e-mail marketing campaigns via Eloqua to an audience list of over 140,000 recipients.
- Oversees venue's website content such as event listings, news and press releases, as well as promotions and event updates.
Marketing and Communications Manager
Exit One Solutions
02.2021 - 05.2021
- Planned, lead, and organized a comprehensive social media strategy to increase brand awareness and engage with target audiences for several different brands including but not limited to local restaurants and national beauty companies.
- Wrote press releases, blogs, and wrote compelling social media copy for multiple brands in the beauty industry.
- Analyzed market data and consumer insights to identify new target audiences and developed tailored marketing campaigns to reach them.
Social/Digital Media Associate
Exit One Solutions
01.2021 - 02.2021
- Developed and implemented social media strategies to increase brand awareness and engagement.
- Monitored and analyzed social media metrics to assess the effectiveness of marketing campaigns.
- Created and managed social media content calendar to ensure consistent posting and alignment with brand messaging.
- Identified and partnered with influencers and industry leaders to promote brand and increase engagement on social media platforms.
Key Holder
Shiseido
09.2019 - 12.2020
- Developed and maintained strong relationships with customers to drive sales and create brand loyalty.
- Lead and supervised a team of sales associates to ensure excellent customer service and achieve sales KPIs.
- Trained and mentored new sales associates to ensure a knowledgeable and high-performing team.
Social Media Marketing Intern
Shiseido
12.2019 - 05.2020
- Developed and implemented social media marketing strategies to increase brand visibility and engagement for Shiseido's outlet store, Bare + Beauty.
- Created engaging social media content to promote sales and events at the store.
Brand Ambassador
Shiseido
09.2017 - 09.2019
- Assisted customers on the sales floor in finding and purchasing beauty products.
- Operated cash register.
Education
Bachelor of Arts - Communication
Florida Gulf Coast University
Fort Myers, FL12.2020
Certification
Google Digital Marketing and E-Commerce
Issued July 2023
Credential: https://www.coursera.org/account/accomplishments/specialization/certificate/FAUHZGZM4R47
Timeline
Marketing and Communications Manager
Exit One Solutions
02.2021 - 05.2021
Social/Digital Media Associate
Exit One Solutions
01.2021 - 02.2021
Social Media Marketing Intern
Shiseido
12.2019 - 05.2020
Digital Marketing Specialist
Barbara B. Mann Performing Arts Hall At FSW
09.2019 - Current
Key Holder
Shiseido
09.2019 - 12.2020
Brand Ambassador
Shiseido
09.2017 - 09.2019
Bachelor of Arts - Communication
Florida Gulf Coast University
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