Summary
Overview
Work History
Education
Skills
Work Availability
Quote
Timeline
Boards and Memberships
Presentations and Lectures
Highlights Milestones
Publications
References
Presentations and Lectures
Highlights Milestones
Publications
References
Boards and Memberships
Presentations and Lectures
Highlights Milestones
Publications
References
Generic

MELODY JORDAN-CARR

Upper Marlboro,MD

Summary

SENIOR EXECUTIVE with comprehensive background in organization management. Drive company advancement by translating C-level directives into actionable initiatives to strategically impact operations. Expert in stakeholder relations, supply chain management, and strategic planning across business levels and segments. Proven history of success in growing scalable, sustainable operations.

Overview

18
18
years of professional experience

Work History

VICE PRESIDENT, MEMBERSHIP OPERATIONS

AMERICAN TRUCKING ASSOCIATIONS
WASHINGTON
10.2019 - Current
  • Oversaw member retention efforts and generated an annual revenue of $22 million.
  • Advised senior executives on approaches for resolving complex issues impacting operations.
  • Maintained relationships with key stakeholders by attending meetings and responding promptly to inquiries or requests for information.
  • Spearheaded efforts to enhance customer service processes while maintaining quality assurance standards.

VICE PRESIDENT, MEMBER RELATIONS

ASAE: THE CENTER FOR ASSOCIATION LEADERSHIP
WASHINGTON
08.2015 - 10.2019
  • Oversaw ASAE's membership strategy; managed a team of direct reports and cross-functional staff focused on organization membership strategy and sales.
  • Collaborated with executive team members on major decisions regarding company-wide initiatives.
  • Reviewed financial and developed member regression reports to assess progress towards organizational goals.
  • Managed financial operations, overseeing budgeting, forecasting and financial analysis activities.
  • Maintained relationships with key stakeholders by attending meetings and responding promptly to inquiries or requests for information.

SENIOR DIRECTOR, MEMBER RELATIONS

05.2007 - 08.2015
  • Defined and tracked membership and marketing campaign effectiveness and adjusted strategies accordingly
  • Directed and coordinated marketing activities and policies to promote products and services.
  • Provided guidance on best practices in project management to ensure successful outcomes.
  • Managed multiple projects simultaneously while ensuring deadlines were met.
  • Built relationships with external partners, vendors, and customers in order to foster collaboration.
  • Lead cross-functional teams in developing creative solutions to challenging problems.

MANAGER, MEMBERSHIP AND MARKETING

THE NATIONAL LEAGUE OF CITIES
WASHINGTON
07.2006 - 05.2007
  • Collaborated with internal stakeholders to market key core efforts and campaigns
  • Developed and implemented outreach efforts.
  • Generated ideas to increase sales through creative promotions.
  • Created content for promotional materials, including brochures, flyers, and websites.
  • Organized trade shows and exhibitions to promote brand awareness.
  • Developed and implemented comprehensive marketing strategies to create awareness of the company's business activities.

Education

MS in Nonprofit and Association Management -

University of Maryland University College
01.2015

BA in Journalism -

Howard University
01.1995

Skills

  • Staff Development
  • Process Improvement
  • Customer Service
  • Operations Management
  • Presentations
  • Industry Best Practices
  • Public Speaking
  • Coaching and Mentoring
  • Strategic Planning
  • Operations Oversight
  • Budget Oversight

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

The real test is not whether you avoid this failure, because you won’t. It’s whether you let it harden or shame you into inaction, or whether you learn from it; whether you choose to persevere.
Barack Obama

Timeline

VICE PRESIDENT, MEMBERSHIP OPERATIONS

AMERICAN TRUCKING ASSOCIATIONS
10.2019 - Current

VICE PRESIDENT, MEMBER RELATIONS

ASAE: THE CENTER FOR ASSOCIATION LEADERSHIP
08.2015 - 10.2019

SENIOR DIRECTOR, MEMBER RELATIONS

05.2007 - 08.2015

MANAGER, MEMBERSHIP AND MARKETING

THE NATIONAL LEAGUE OF CITIES
07.2006 - 05.2007

MS in Nonprofit and Association Management -

University of Maryland University College

BA in Journalism -

Howard University

Boards and Memberships

  • Board of Directors, Vice Chair, Fairland Gymnastics Booster Club
  • Board of Directors, Family Restoration and Healing Center
  • Copy Editor and Member, Vision Magazine, First Baptist Church of Glenarden
  • Member, ASAE: The Center for Association Leadership
  • Chari, ASAE Foundation Foresight Works Advisory Group, 2024-2025

Presentations and Lectures

  • Donor First Look: Inside the New Drivers of Change, ASAE Research Foundation, 2024
  • Focus on the Future: Support and Improve Your Volunteer Management System, ASAE: The Center for Association Leadership, 2024
  • Foresight Work in the Association Space, Association Tech Insider podcast S1E15, 2024
  • Why Futures-Thinking Helps Leaders Make Better Decisions Today, ASAE: The Center for Association Leadership, 2023
  • Plan for Tomorrow While Acting Today, ASAE: The Center for Association Leadership, 2022
  • Membership Drives Impacting Associations, Washington Society of Association Executives Conference Session, 2017
  • New Membership Models - Lessons from ASAE, New England Society of Association Executives Annual Meeting, 2017
  • Member Retention: Methods and Means, Virginia Society of Association Executives, 2010

Highlights Milestones

  • In 2022 advocated for data analysis software, Acumen to support adaption of software to support data driven culture.
  • In 2021 developed and implemented automated processes to streamline manual and outdated member experience processes in collaboration with the technology department saving staff time.
  • In 2020 played integral role in development of membership process operations for the integration of members from a defunct organization into a newly created member category.
  • In 2018 implemented and increased member value through execution of new membership model resulting in a 110% growth of membership. Engaged management team and cross-functional teams in the translation of ASAE's membership strategy into measurable annual goals, priorities, and work plans.
  • Improved the performance of key processes, to include operating plan development, financial management, budgeting and outsourced teams and operating processes.
  • Developed budgets and work plans that support the diversity of projects and differentiated needs across the organization.
  • Liaised with high functioning diverse volunteer force of next generation professionals, senior membership and marketing executives, and association management company executives focused on strategically aligned governance related responsibilities.

Publications

  • Jordan-Carr, M. "Plan Now for Membership Marketing Success." Associations Now magazine August 2007: pg. 27. Print.
  • Jordan-Carr, M., Melia, G., Apelbaum, L. "Innovations and Potential Directions for Membership-Based Organizations," Membership Essentials: Recruitment, Retention, Responsibilities, & Resources. 2nd Edition. Washington, DC: ASAE: The Center for Association Leadership, 2016.

References

References available upon request.

Presentations and Lectures


  • Why Futures-Thinking Helps Leaders Make Better Decisions Today, ASAE: The Center for Association Leadership, 2023
  • Plan for Tomorrow While Acting Today, ASAE: The Center for Association Leadership, 2022
  • Membership Drives Impacting Associations, Washington Society of Association Executives Conference Session, 2017
  • New Membership Models - Lessons from ASAE, New England Society of Association Executives Annual Meeting, 2017

Highlights Milestones

  • In 2022 advocated and introduced Acumen software to American Trucking Associations and supported adaption of software to support data driven culture.
  • In 2021 developed and implemented automated processes to streamline manual and outdated member experience processes at American Trucking Association in collaboration with the technology department saving staff time.
  • In 2020 played integral role in development of membership process operations for the integration of members from the defunct American Moving and Storage Association into the ATA Moving and Storage Conference.
  • In 2018 implemented and increased member value through execution of new membership model resulting in a 110% growth of membership. Engage management team and cross-functional teams in the translation of ASAE's membership strategy into measurable annual goals, priorities, and work plans.
  • Improve the performance of key processes, to include operating plan development, financial management, budgeting and outsourced teams and operating processes.
  • Develop budgets and work plans that support the diversity of projects and differentiated needs across the organization.
  • Liaised with high functioning diverse volunteer force of next generation professionals, senior membership and marketing executives, and association management company executives focused on strategically aligned governance related responsibilities.

Publications

  • Jordan-Carr, M. "Plan Now for Membership Marketing Success." Associations Now magazine August 2007: pg. 27. Print.
  • Jordan-Carr, M., Melia, G., Apelbaum, L. "Innovations and Potential Directions for Membership-Based Organizations," Membership Essentials: Recruitment, Retention, Responsibilities, & Resources. 2nd Edition. Washington, DC: ASAE: The Center for Association Leadership, 2016.

References

References available upon request.

Boards and Memberships

  • Board of Directors, Vice Chair, Fairland Gymnastics Booster Club
  • Board of Directors, Family Restoration and Healing Center
  • Copy Editor and Member, Vision Magazine, First Baptist Church of Glenarden
  • Member, ASAE: The Center for Association Leadership
  • Chair, ASAE Foundation Foresight Works Advisory Group, 2024-2025

Presentations and Lectures


  • Why Futures-Thinking Helps Leaders Make Better Decisions Today, ASAE: The Center for Association Leadership, 2023
  • Plan for Tomorrow While Acting Today, ASAE: The Center for Association Leadership, 2022
  • Membership Drives Impacting Associations, Washington Society of Association Executives Conference Session, 2017
  • New Membership Models - Lessons from ASAE, New England Society of Association Executives Annual Meeting, 2017

Highlights Milestones

  • In 2022 advocated and introduced Acumen software to American Trucking Associations and supported adaption of software to support data driven culture.
  • In 2021 developed and implemented automated processes to streamline manual and outdated member experience processes at American Trucking Association in collaboration with the technology department saving staff time.
  • In 2020 played integral role in development of membership process operations for the integration of members from the defunct American Moving and Storage Association into the ATA Moving and Storage Conference.
  • In 2018 implemented and increased member value through execution of new membership model resulting in a 110% growth of membership. Engage management team and cross-functional teams in the translation of ASAE's membership strategy into measurable annual goals, priorities, and work plans.
  • Improve the performance of key processes, to include operating plan development, financial management, budgeting and outsourced teams and operating processes.
  • Develop budgets and work plans that support the diversity of projects and differentiated needs across the organization.
  • Liaised with high functioning diverse volunteer force of next generation professionals, senior membership and marketing executives, and association management company executives focused on strategically aligned governance related responsibilities.

Publications

  • Jordan-Carr, M. "Plan Now for Membership Marketing Success." Associations Now magazine August 2007: pg. 27. Print.
  • Jordan-Carr, M., Melia, G., Apelbaum, L. "Innovations and Potential Directions for Membership-Based Organizations," Membership Essentials: Recruitment, Retention, Responsibilities, & Resources. 2nd Edition. Washington, DC: ASAE: The Center for Association Leadership, 2016.

References

References available upon request.
MELODY JORDAN-CARR