Melody Mezay-Ketter

· Build relationships with key stakeholders that will promote goodwill, trade, investment, and the general interest of Liberia and its Foreign Policy through the Consulate General Office

· Strategic policy advisor to the Consulate General Office on investment and trade with International Partners and Liberian Businesses

· Serve on strategic committees as may be designated by the Consul General

· Liaise with the Consul General to strategize, plan, write, develop, and implement Communications, Public Relations, and Marketing-related activities for and on behalf of the Consulate

· Assist in the management of the Consulate's reputation while promoting activities to the public and other stakeholders

· Manage communication channels of the Consulate including but not limited to Website, Social Media, etc

· Work with designated staff members in supporting the process of issuing visas, and passports to those seeking such from the Consulate

· In liaison with the Consul General, other assignments will be given from time to time to support the function of the Consulate General Office

• Plan, write, structure, develop, and implement all Bridge Liberia Communications strategies
• Liaise with colleagues; key spokespeople; external stakeholders and government representatives
• Build relationships with other stakeholders in the Liberian education sector; to help promote the programme in both the private and public sectors
• Proactively Identify opportunities to promote the program and engage with stakeholders
• Liaise with and answer inquiries from media, individuals, and other organizations, often via telephone and email
• Collate and analyze media coverage
• Research, write, and collate, case studies, articles, press releases, and annual reports
• Prepare and supervise the collation and production of videos, photographs, and jingles
• Devise and coordinate events including school visits, open days, and press tours
• Maintain and update information on the program's website
• Manage and update information and engage with users on social channels.

• Lead a high-caliber team that designs and executes marketing and communication plans per business goals
• Responsible for brand integrity and compliance in all creative execution and communication initiative
• Manage successful relations with key public entities and build goodwill with all key stakeholders within the Country and region, including Customers, Media, Public, investor Community, shareholders, regulators, etc
• Build and implement a workable Community engagement strategy to benefit the Community in which UBA operates through the UBA Foundation with a direct focus on stakeholders such as community members, charitable organizations, customers, etc
• Oversee the planning and implementation of all events (marketing and outreach) as outlined in yearly communications and business plan
• Work with Business units, subsidiaries, and product units to develop appropriate marketing and communications strategies and creative plans for both existing and new products/services applicable to a local operating environment
• Ensure budgetary prudence for the division and execute all programs within approved budgets
• Identify and analyze stakeholders’ concerns, inquiries, and complaints about service delivery and products through a customer service delivery culture and provide training for all customer-facing staff to ensure service is of the highest possible standard
• Establish and manage a customer service interaction center to ensure efficient handling of all customer inquiries and provide continuous training to ensure service delivery is of standard within each branch
• Present robust service reports to Executive Management for decision-making and monthly service dashboard performance reports
• Assist with ad-hoc communication projects as may be determined by management from time to time.

• Collect and Produce news materials for on-air dissemination
• Originate and develop program ideas to support the planning of future programs and provide briefings for reporters, radio & television crews
• Act as news editor in the absence of the chief editor
• Anchor news on both radio and television
• Produce and present the entity’s peak talk show (Truth Breakfast Show).
• Assigned topics and events to junior reporters and managed schedules.

• Write news stories and contribute to the newsroom extensively
• Involved in originating and developing program ideas to support materials planning while providing briefings for reporters, radio crews, and other resources for staff and contributors
• Supervised and directed documentation, broadcast, and production functions by developing scripts, graphics, special effects, and audio materials
• Anchor News and Current Affairs Programs on Radio & Television.

• Arranged remote broadcast coverage of special events
• Monitored programs for effectiveness and professional quality
• Performed combat documentation, studio, and field production-related functions
• Produced and presented live radio and television programs.