Melody Sowers
Mooresville,NC
Summary
Leadership and strategy oriented healthcare marketing professional with 8 years of experience across a variety of post-acute care disciplines. Possesses advanced skills in sales and marketing via brand awareness, strategic development, networking, event planning and coordination and the implementation of systematic processes ideal for creating a culture of warmth, honesty and wholeheartedness. Effective in strategizing and implementing best practices to internally promote a comfortable and satisfied environment for employees and residents and in so doing, attracting potential residents into an inviting, homelike environment.
Overview
9
9
years of professional experience
Work History
Pediatric Director of Professional Relations
Carolina Caring
12.2022 - Current
- Collaboration with pediatric physicians and clinical professionals to develop an organized sales strategy goals and objectives to promote pediatric program and services.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Created content and promotional materials to drive engagement and conversions.
- Built strong relationships with industry professionals and influencers.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Conducted market analysis and research to identify trends and opportunities.
- Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
Director of Professional Relations, Mecklenburg Co
Carolina Caring
07.2019 - 12.2022
- Achieved sales goals and service targets by cultivating and securing new customer relationships with area professionals and providers.
- Analyzed sales and marketing data for improved strategies.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Evaluated market data to develop and create business strategies and marketing plans.
- Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
- Suggested innovative ideas to increase sales and improve patient experience.
Director of Social Services
Autumn Care Of Cornelius
07.2017 - 07.2019
- Established preliminary and comprehensive assessment for social service needs of residents.
- Constructed short- and long-term planning to improve resident quality of life.
- Facilitated timely referrals to alternate levels of care and assisted family or guardian with psychosocial needs
- Worked with utilization review to establish prior authorization for timely discharges.
- Coordinated travel arrangements and contacted family with travel information.
- Maintained detailed records of patient progress, documentation of services and case notes.
- Collaborated with healthcare providers to drive continuity of care.
- Worked with medical teams, patients and families to implement effective treatment plans.
- Assisted patients in accessing community resources.
- Led performance improvement projects based on QAPI efforts.
- Collaborated with department managers to correct and improve services.
- Solved problems related to abrupt changes in discharge, coordinated updates and communicated discharge plans.
- Communicated with referral providers about new referrals and verified receipt of necessary information prior to arrivals.
Director of Marketing and Admissions
Golden Living Centers
02.2015 - 06.2017
- Identified new opportunities to enhance communication with team members, leveraging internal communication channels and executing tactics for delivering key messages and information to audiences.
- Supported sales and marketing teams by assisting in delivery of relevant and timely service information and collateral through variety of communication channels.
- Conducted market research to identify new opportunities and target markets.
- Continually maintained and improved company's reputation and positive image in markets served.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Education
Bachelor of Arts - Mass Media Communications
University of North Carolina At Charlotte
Charlotte, NC12.2013
Skills
- Excellent People Skills
- Organizational Leadership
- Targeted Marketing Campaigns
- Collateral Design
- Strategic Planning
- Promotions and Marketing Strategies
- Performance Goals
- Account Growth
Timeline
Pediatric Director of Professional Relations
Carolina Caring
12.2022 - Current
Director of Professional Relations, Mecklenburg Co
Carolina Caring
07.2019 - 12.2022
Director of Social Services
Autumn Care Of Cornelius
07.2017 - 07.2019
Director of Marketing and Admissions
Golden Living Centers
02.2015 - 06.2017
Bachelor of Arts - Mass Media Communications
University of North Carolina At Charlotte
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