Melody Dawn Henderson
Avon,IN
Summary
Results-driven Vice President of Sales and Marketing with a strong work ethic and adaptability, known for exceptional productivity, loyalty and efficiency in task completion. Specializes in strategic planning, market analysis, and team leadership to drive company growth and expand market share. Excels in communication, negotiation, and problem-solving to achieve & foster strong business relationships. Committed to taking on new challenges and mastering new skills to enhance organizational success.
Overview
18
18
years of professional experience
Work History
Vice President of Sales and Marketing
DR Horton
Indianapolis, IN
10.2021 - 11.2025
- Developed training programs & materials to elevate team performance and sales effectiveness.
- Oversaw budget allocation for marketing initiatives and sales operations efficiently.
- Developed and implemented strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services.
- Created sales volume reports to reflect overall business trends and business vertical trends.
- Conducted individual account manager reviews to determine training needs and improve sales performance.
- Maintained up-to-date knowledge of industry trends and best practices.
- Recruited Sales Consultants based on criteria agreed upon by senior management for seamless corporate consistency.
- Reviewed competitor activity in order to stay ahead of industry developments.
- Coached team members on best practices in sales techniques.
- Collaborated with internal teams on cross-functional projects.
- Designed incentive programs for employees that encouraged high levels of performance.
- Managed a team of sales managers responsible for territory development and performance management.
- Provided leadership in developing corporate goals and objectives related to sales and marketing efforts.
- Implemented new technologies such as CRM systems into the company's operations.
- Monitored customer feedback to improve customer service levels.
- Coached, developed and motivated team to achieve revenue goals.
- Improved profit margins by effectively managing expenses, budget, and overhead, increasing closings and optimizing product turns.
- Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
- Grew Sales from 543 in Fiscal 2018 to 1112 by Fiscal 2025
- Proficient in Word, Excel, Power Point, Lasso & Dynamics (CRM), Internal Sales System, Call Rail, Community Builder (WEB)
Area Sales Manager
DR Horton
Indianapolis, IN
07.2018 - 10.2021
- Conducted regular sales meetings to review progress and align team objectives effectively.
- Provided training and guidance on product knowledge, selling techniques and customer service.
- Monitored sales team performance and provided effective training to help each reach targets.
- Resolved customer complaints in a timely manner while ensuring high levels of customer satisfaction.
- Conducted market research to identify customer needs and trends.
- Interacted regularly with senior management to discuss current strategies and future plans.
- Led, coached and developed employees to achieve sales goals.
- Assisted in developing marketing materials by creating brochures and advertising media.
- Set individual sales targets with sales team, aligning with company objectives.
- Cultivated a culture of success and ongoing business and goal achievement within the team.
- Supported sales team members to drive growth and development.
- Improved profit margins by effectively managing expenses, budget, and overhead, increasing closings and optimizing product turns.
- Coordinated sales effort with team members and other departments to optimize performance.
Sales Consultant
DR Horton/Westport Homes
Indianapolis, IN
12.2007 - 07.2018
- Consulted with clients to identify housing needs and preferences.
- Demonstrated model homes to showcase features and benefits.
- Assisted buyers in navigating financing options and mortgage processes.
- Collaborated with construction teams to ensure timely project completion.
- Conducted market research to understand local housing trends and competition.
- Developed marketing materials to promote available properties effectively.
- Provided exceptional customer service throughout the sales process.
- Built strong relationships with clients for repeat business and referrals.
- Provided detailed product information to customers, including features, prices, and availability.
- Participated in regular training sessions on new products, services, and industry trends.
- Created customized presentations for potential customers based on their requirements.
- Generated daily reports on sales activities for management review.
- Monitored competitor activity and pricing strategies to adjust accordingly.
- Addressed customer questions and concerns regarding products and services.
- Developed key customer relationships to increase sales.
- Negotiated deals and handled complaints or objections.
- Maximized sales by keeping areas tidy, fully stocked and correctly priced.
- Net Sales of 532 homes from 2007-2018
Education
Bachelor of Science - Business Management & Marketing
Marian University
Indianapolis, IN05-2007
Skills
- Strategic planning
- Budget management
- Sales forecasting
- Performance coaching
- CRM implementation
- Market analysis
- Training program creation
- Effective communication
- Team leadership
- Experience in product launches
- Sales support expertise
- Pipeline performance tracking
- Sales training development
- Commitment to professional standards
- Sales operations
- Team building
Accomplishments
- 2007: Member of Phi Theta Kappa Honor Society - Marian University
- 2024: 1 of 8 Sales Leaders chosen, from across the US, to redesign DR Horton Sales Training Manuals.
- 2008 - 2017: Consistently ranked in top 3 of Division Sales Consultants
Breast Cancer Awareness
- I lost my best friend to Breast Cancer in 2018. I participate yearly to raise money for Breast Cancer Support thru my small CrossFit Gym. Since October 2018, we have raised over $200,000 for the cause, that has gone to a local Breast Center, to support newly diagnosed patients. With the loss of my best friend, this has become a passion of mine & I will continue to honor her legacy, any way that I can.
Timeline
Vice President of Sales and Marketing
DR Horton
10.2021 - 11.2025
Area Sales Manager
DR Horton
07.2018 - 10.2021
Sales Consultant
DR Horton/Westport Homes
12.2007 - 07.2018
Bachelor of Science - Business Management & Marketing
Marian University