Melody Ripsom
Aurora
Summary
Creative and strategic communications professional with over three years of experience executing marketing campaigns, crafting compelling brand narratives, and elevating brand voice across multiple channels. Proven expertise in developing internal and external communications strategies, producing high-impact content, and collaborating with cross-functional teams to deliver results. Adept at aligning messaging with brand guidelines, enhancing audience engagement, and driving measurable outcomes. Passionate about storytelling, brand consistency, and innovative marketing solutions.
Overview
13
13
years of professional experience
Work History
Communications Lead
Fluke Corporation
10.2023 - 12.2024
- Crafted engaging communications for high-profile initiatives, including President’s Club, stakeholder incentive programs, and sales conferences, ensuring alignment with brand voice and organizational goals.
- Developed internal communications strategies to enhance awareness of new products, promotions, and organizational updates through email campaigns, webinars, and intranet updates.
- Produced communications plans and standard operating procedures for key processes, including event promotion, newsletters, and contractual communications, improving efficiency and consistency.
- Collaborated with cross-functional teams to align messaging across channels, resulting in a 20% increase in engagement for monthly all hands meetings.
Sales Enablement Content Developer
Fluke Corporation
04.2022 - 10.2023
- Executed a comprehensive training strategy, encompassing webinars and live training sessions, to support product launches and promotions, exceeding annual webinar registration targets by 18%.
- Branded the commercial onboarding program by creating accessibility-friendly style guide, including templates, and icons, increasing learner satisfaction by 12%.
- Supported program development workshops for trade show processes, establishing KPIs, standard operating procedures, and leadership workbooks to strengthen engagement.
- Built web-based trainings and how-to videos, resulting in a 14% increase in training completion rates and improved engagement ratings by 189% within two years.
Media Communications Specialist
CADA
08.2021 - 12.2021
- Elevated multi-channel marketing campaigns, leveraging data-driven strategies to increase social media reach by 521% and grow Instagram following by 85%.
- Initiated actionable social media strategies, including a content calendar that achieved a 17% increase in total followers across four platforms.
- Created marketing assets (e.g., fliers, coffee sleeves, digital content) for awareness campaigns and local events, enhancing community engagement and supporting clients.
Cryptologic Technician
US Navy
02.2012 - 04.2019
- Supervised teams in delivering tactical intelligence briefings, tailoring communications for diverse audiences under high-pressure conditions.
- Produced social media content and press releases for a US Navy command overseas, amplifying messaging and promoting organizational initiatives through collaboration with national-level accounts.
- Coached three peers in delivering advanced systems courses, enhancing instructional effectiveness and ensuring operational readiness.
Education
Bachelor of Arts - Business Communication
Washington State University
Everett, WA12-2021
Skills
- Internal communications
- Brand messaging
- Editorial planning
- Marketing communications
- Web content management
- Video production
- Team management
- Content creation
- Communication planning
- Public speaking
- Graphic design
- Project management
Accomplishments
- Increased social media reach by 521% and Instagram following by 85% through data-driven strategies.
- Exceeded webinar registration targets by 18% and improved engagement ratings by 189% over two years.
- Increasing learner satisfaction by 12% through gamification and interactive engagement elements.
- Established a comprehensive training strategy, boosting training completion rates by 14%.
Timeline
Communications Lead
Fluke Corporation
10.2023 - 12.2024
Sales Enablement Content Developer
Fluke Corporation
04.2022 - 10.2023
Media Communications Specialist
CADA
08.2021 - 12.2021
Cryptologic Technician
US Navy
02.2012 - 04.2019
Bachelor of Arts - Business Communication
Washington State University
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