Melonie Graves
Tampa Bay Area,FL
Summary
Digital marketing leader with over 10 years of experience in driving SMB acquisition and direct-to-consumer growth. Specializes in end-to-end campaign management and data-driven optimization. Demonstrated ability to transform product value into actionable narratives, resulting in significant revenue acceleration. Proven track record in corporate, consulting, and digital environments, utilizing advanced tools and AI strategies to achieve measurable results.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Digital Content Creator
Lifestyle with Melonie Graves
Tampa, Florida
01.2016 - Current
- Grew organic audience to over 100k across Instagram and YouTube through optimized content strategy.
- Produced and edited over 100 branded video campaigns, achieving average engagement rates exceeding 15%.
- Managed influencer-brand partnerships, generating six-figure annual income from affiliate marketing and collaborations.
- Executed seasonal email marketing campaigns with open rates surpassing 25%.
- Directed pre- and post-production for photo and video content using Final Cut Pro X and Adobe Creative Suite.
- Leveraged Google Analytics and platform insights to enhance audience retention and campaign ROI.
Product Marketing Manager
PeopleFluent
03.2022 - 06.2022
- Oversaw operational management of product marketing campaigns, focusing on workflows and budget tracking.
- Developed schedules, estimated resources, tracked costs, and ensured project completion.
- Maintained metrics and reports to support data-driven business decisions.
- Coordinated convention participation and collaborated with cross-functional teams for asset delivery.
- Tracked KPIs such as impressions, downloads, clicks associated with digital campaigns and reported results internally.
- Generated ideas for creative marketing campaigns that engage target audiences effectively .
- Conducted market research to assess competitive landscape and industry trends.
- Designed promotional materials such as brochures, flyers, newsletters. to support product launches.
District Sales Manager
Cox Automotive
03.2014 - 05.2016
- Directed team of 6 advertising sales consultants to exceed territory revenue targets, achieving multiple President's Club awards.
- Boosted dealer retention by 20% through strategic relationship-building and market education initiatives.
- Leveraged Salesforce CRM and performance data to develop customized advertising packages, increasing cross-sell opportunities by 35%.
- Negotiated customer contracts to optimize profits while fulfilling customer needs.
- Implemented incentive programs to enhance motivation among the sales force within the district.
Education
Bachelor of Arts - English, Creative Writing
Florida State University
Digital Marketing Science Certification -
University of South Florida
Skills
- Digital Marketing Strategy
- Growth Hacking
- Paid Social & PPC
- Content Creation
- Lead Generation
- Strategic Partnerships
- CRM & Marketing Automation
- Data-Driven Optimization
- B2B & SMB Marketing
- HubSpot
- Google Ads
- Canva
- AI Tools for Scale
Additional Information
Also available for freelance brand activation and digital content strategy projects. Portfolio available upon request.
Certification
- Digital Marketing Science Certification, University of South Florida
- PMC Level 1 Certification
- Google Ads Search Certification
- Google Analytics Certification
- HubSpot Email Marketing Certification
References
References available upon request.
Timeline
Product Marketing Manager
PeopleFluent
03.2022 - 06.2022
Digital Content Creator
Lifestyle with Melonie Graves
01.2016 - Current
District Sales Manager
Cox Automotive
03.2014 - 05.2016
Bachelor of Arts - English, Creative Writing
Florida State University
Digital Marketing Science Certification -
University of South Florida
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