Melony Rasor
Charleston,SC
Summary
Strategic and purposeful marketing professional with over 3 years of experience in developing and executing innovative marketing strategies. Looking to use my ability in aligning marketing efforts with business goals to enhance brand visibility and contribute to organizational success.
Overview
3
3
years of professional experience
Work History
Marketing Manager and Guest Services
Folly Vacation
01.2024 - Current
- Streamline Vacation rental software
- Email marketing with mail chimp, constant contact, and Bluetent software
- Campaign management and analytics analysis from emails
- Microsoft office efficient
- Brand management and development
- Social Media marketing/optimization (paid ads)
- HubSpot content marketing
- CRM customer relationship management
- Digital marketing and content creation (Canva, Adobe Creative Cloud)
- Creating and executing marketing campaigns across social media platforms and through email
- Managing reservations, check-ins, check-outs, and related processes in hospitality settings
- Monitoring guest feedback and implementing improvements to enhance satisfaction
Assistant Manager
Isle of Palms Marina
02.2022 - 10.2023
- Developed content strategies to engage target audiences and align with brand goals
- Supervised staff who interacted directly with customers and ensuring lofty standards of customer service by resolving complaints and addressing concerns
Education
Bachelor’s - general business, marketing
Texas A&M University Corpus-Christi
05.2021
Skills
- Brand management
- Brand development
- Social media platforms
- CRM management
- Social media marketing
- Marketing campaign development
- Public and media relations
- Advertising
- Email marketing
- Content creation
References
Available Upon Request
Timeline
Marketing Manager and Guest Services
Folly Vacation
01.2024 - Current
Assistant Manager
Isle of Palms Marina
02.2022 - 10.2023
Bachelor’s - general business, marketing
Texas A&M University Corpus-Christi
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