Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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MELVIN ROANE, JR.

Miramar,Florida

Summary

Accomplished in transforming partnership programs and scaling revenue for high-profile clients including Nike and Pepsi, I excel in strategic partnership development and team leadership. At ROANE CONSULTING GROUP, LLC, I spearheaded initiatives that significantly boosted client ROI and satisfaction. Expert in sports & entertainment marketing and adept at cross-functional collaboration, my strategies consistently exceed revenue targets by optimizing operational efficiencies.

Overview

34
34
years of professional experience

Work History

Owner / Managing Partner

ROANE CONSULTING GROUP, LLC
Miramar, USA
01.2005 - Current
  • Transformed partnership programs for major brands, including Nike, Pepsi, Miami Heat, and Carnival Cruise Lines, generating multi-million dollar revenue streams
  • Directed comprehensive sponsorship strategies for a diverse clientele, including professional sports teams, municipalities, and Fortune 500 companies
  • Led cross-functional teams in executing large-scale activation programs while maintaining exceptional client satisfaction rates
  • Scaled business operations through strategic partnerships with VW, Diageo, Microsoft, and other premium brands
  • Optimized client ROI through innovative activation platforms and data-driven performance metrics

Director of Sponsorship / Development

MOURNING FAMILY FOUNDATION
Miami, USA
01.2005 - 01.2008
  • Transformed the foundation's revenue model, achieving 15% year-over-year growth and exceeding $1 million in annual fundraising
  • Optimized operational costs by 20% through strategic partnership development and innovative activation programs
  • Directed national sponsorship strategy, significantly expanding the foundation's reach and impact
  • Led end-to-end management of sponsorship fulfillment, including broadcast, digital, and event activations

Vice President, Client Services

JOHNSON, INC.
Richmond, USA
01.2000 - 01.2005
  • Scaled sponsorship revenue by 17% annually through strategic partnership development and activation
  • Directed multi-million dollar Richmond Coliseum renovation marketing initiative, driving a 25% increase in advertising revenue
  • Led luxury suite and club seat marketing programs, achieving 50% revenue growth
  • Transformed client relationship management processes, resulting in a 15% growth in net earnings
  • Spearheaded partnerships with collegiate sports leagues, including the Colonial Athletic Association

District Sales Manager

USA TODAY
Richmond, USA
01.1996 - 01.1999
  • Led regional sales team to 15% market growth through strategic account development
  • Modernized territory management approach, earning District Sales Manager of the Year recognition
  • Directed implementation of innovative marketing campaigns for key accounts

Field Consultant

SOUTHLAND CORPORATION
Richmond, USA
01.1991 - 01.1995
  • Transformed store operations across multiple locations, driving 20% sales growth in the first year
  • Directed $10M+ in annual store sales, consistently exceeding earnings targets
  • Led national RESTORE Task Force initiatives, implementing best practices across the organization

Education

Bachelor of Interdisciplinary Studies - Corporate Sponsorship, Brand Management

Virginia Commonwealth University
Richmond, VA

Skills

  • Strategic Partnership Development & Activation
  • Team Leadership & Performance Management
  • Revenue Growth & Budget Optimization
  • Client Relationship Management
  • Event Planning & Execution
  • Cross-functional Team Collaboration
  • Sports & Entertainment Marketing
  • Brand Development & Integration
  • Contract Negotiation & Fulfillment

Affiliations

  • University of Miami - Board of Advisors (Sports Industry)
  • IEG Sponsorship - Registered Agency
  • Alonzo Mourning Charities - Advisory Board
  • Richmond Coliseum - Advisory Board
  • Petersburg Children's Foundation - Board of Directors
  • Omega Psi Phi Fraternity

Timeline

Owner / Managing Partner

ROANE CONSULTING GROUP, LLC
01.2005 - Current

Director of Sponsorship / Development

MOURNING FAMILY FOUNDATION
01.2005 - 01.2008

Vice President, Client Services

JOHNSON, INC.
01.2000 - 01.2005

District Sales Manager

USA TODAY
01.1996 - 01.1999

Field Consultant

SOUTHLAND CORPORATION
01.1991 - 01.1995

Bachelor of Interdisciplinary Studies - Corporate Sponsorship, Brand Management

Virginia Commonwealth University

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MELVIN ROANE, JR.