Melvin Rowden Jr
Marlton,NJ
Summary
Accomplished Sales Manager offering high performance leading development and implementation of superior sales strategy. Proven track record of identifying and creating profitable business opportunities, qualifying authentic prospects and cultivating strong partnerships. Demonstrated expertise in team leadership and development.
Overview
17
17
years of professional experience
Work History
Area Business Manager
Pfizer, Wyeth Pharmaceuticals
Philadelphia, PA
07.2015 - 04.2022
- Developed and implemented sales strategies to increase market share.
- Conducted training sessions for new staff members on product knowledge and customer service skills.
- Managed the development of long-term relationships with key customers.
- Analyzed customer data to identify trends in buying behavior and preferences.
District Sales Manager Vaccines
Pfizer, Wyeth Pharmaceuticals
New York Region, NY
02.2010 - 06.2015
- Developed and implemented strategies to increase market share and profitability of the district.
- Managed a team of sales representatives and provided training, coaching and mentoring to ensure optimal performance.
- Analyzed sales data and identified trends in order to develop targeted sales plans for assigned territory.
- Provided feedback on products, pricing, promotions, marketing campaigns, competitive activities and customer service issues.
- Prepared weekly reports on sales activity, successes and areas needing improvement.
- Established new business with direct sales and channel partnerships worth in excess of $[Amount] in yearly revenue.
- Secured long-term accounts, managed sales presentations and provided recommendations to promote brand effectiveness and product benefits.
Area Marketing Manager
Pfizer, Wyeth Pharmaceuticals
King of Prussia, PA
01.2008 - 02.2010
- Developed and implemented a comprehensive marketing plan to increase brand awareness in the assigned area.
- Organized trade shows and events to promote products and services in the region.
- Provided training on new marketing initiatives to store personnel in the region.
- Developed strategies for increasing customer loyalty within existing markets.
- Performed quality assurance reviews of all promotional materials prior to distribution.
- Maintained up-to-date records of expenses associated with marketing efforts.
- Established and managed strategic and tactical plans for the [Description] region.
Area Development Manager
Pfizer, Wyeth Pharmaceuticals
Collegeville, PA
06.2005 - 12.2005
- Evaluated marketing personnel and offered constructive feedback on ways to improve.
- Expanded personnel skill sets by mentoring marketing team both individually and in groups.
- Recommended policy changes to improve marketing tactics and strategies.
- Created marketing policies and procedures, evaluating and revising to maximize team efforts.
- Delivered marketing strategy updates to upper-level management.
Education
Master of Science - Marketing And Finance
Saint Joseph's University
Philadelphia, PA05.1985
Bachelor of Arts - Community Psychology
Widener University
Chester, PA06.1981
Skills
- Aftermarket Sales
- Credit History Analysis
- Customer Portfolio Management
- Market Trend Analysis
- Sales Targeting
- Key Account Development
- Sales Tracking
Timeline
Area Business Manager
Pfizer, Wyeth Pharmaceuticals
07.2015 - 04.2022
District Sales Manager Vaccines
Pfizer, Wyeth Pharmaceuticals
02.2010 - 06.2015
Area Marketing Manager
Pfizer, Wyeth Pharmaceuticals
01.2008 - 02.2010
Area Development Manager
Pfizer, Wyeth Pharmaceuticals
06.2005 - 12.2005
Master of Science - Marketing And Finance
Saint Joseph's University
Bachelor of Arts - Community Psychology
Widener University
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