Mel Vincent David
Rochester,MN
Summary
Driven marketing professional with a proven track record at Capital Casino, adept in brand building and event planning. Skilled in leveraging influencer marketing and mobile marketing strategies to enhance client acquisition and boost engagement. Demonstrates exceptional organizational skills and a keen ability to increase brand awareness, with a focus on innovative solutions and customer satisfaction. Pursuing a BS in Hotel and Restaurant Management to further refine expertise. Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Marketing Officer
Capital Casino
05.2022 - 09.2022
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Increased brand awareness by implementing targeted marketing campaigns and strategies.
- Defined and tracked campaign effectiveness and adjusted strategies accordingly.
- Led creative brainstorming sessions that resulted in innovative ideas for promotional projects.
- Organized events and trade shows to showcase company products and services, generating valuable leads.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
- Created engaging content for email marketing campaigns, increasing open rates and conversions.
- Managed social media channels to boost online presence and engagement with consumers.
- Coordinated with sales teams to develop effective promotional materials and sales collateral.
Event Coordinator
Mich Events @ Work
04.2019 - 05.2022
- Coordinated schedules and timelines for events.
- Adapted quickly when faced with unexpected challenges or changes in plans, maintaining composure while finding effective solutions.
- Managed event logistics and operations.
- Collaborated with cross-functional teams to ensure seamless event execution and positive outcomes.
- Established positive relationships with clients, ensuring their needs were met throughout the event planning process.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Performed event coordination for larger parties and gatherings.
- Handled crisis management situations promptly, minimizing negative impact on event outcomes and client satisfaction.
- Developed creative marketing materials that generated interest and boosted event attendance.
- Brainstormed and implemented creative event concepts and themes.
- Inspected event facilities to confirm conformance to customer requirements.
- Enhanced attendee experience by meticulously planning and executing event logistics.
- Managed budgets effectively, negotiating contracts to secure cost savings without compromising quality.
- Maintained accurate records of all event expenditures, ensuring budget compliance across multiple projects.
Coffee Barista
Starbucks, Philippines
08.2019 - 02.2020
- Maintained and operated espresso machines, blenders, commercial coffee brewers, coffee pots, and other equipment.
- Cleaned counters, machines, utensils, and seating areas daily.
- Handled cash transactions accurately, maintaining accountability for daily register balances.
- Enhanced customer satisfaction by crafting high-quality coffee beverages and providing exceptional service.
- Maintained cleanliness and organization of the workspace, ensuring a safe and welcoming environment for customers.
- Collaborated with team members to deliver timely and accurate orders during peak hours.
- Controlled line and crowd with quick, efficient service.
- Pleasantly interacted with customers during hectic periods to promote fun, positive environment.
- Brewed and served coffee, tea and other non-alcoholic drinks according to company standards.
- Displayed strong problem-solving abilities when addressing customer complaints or concerns promptly while maintaining professionalism at all times.
- Trained new employees on proper brewing techniques, equipment maintenance, and customer service standards.
- Accelerated order completion times by efficiently multitasking between brewing, steaming, pouring, and serving various drinks simultaneously.
- Developed strong product knowledge to upsell menu items and increase overall sales revenue.
- Ensured optimal espresso extraction with precise grinding adjustments, regular machine maintenance, and quality control measures.
Professional Development
05.2017 - 05.2019
Pursuing BS in Hotel and Resturant Management
Education
Bachelor of Science - Hotel And Restaurant Management
Holy Angel University
Pampanga, Philippines05.2019
Skills
- Social Media Marketing
- Events Planning and Promotions
- Client Membership
- Influencer Marketing
Certification
- Customer Service Training Program - June 2022
- Basic Anti-Money Laundering Foundation Course for Third Party Marketing Proponents Training - June 2022
- Food and Beverages Training - February 2019
- Housekeeping Training - November 2018
Languages
Filipino
Native or Bilingual
Timeline
Marketing Officer
Capital Casino
05.2022 - 09.2022
Coffee Barista
Starbucks, Philippines
08.2019 - 02.2020
Event Coordinator
Mich Events @ Work
04.2019 - 05.2022
Professional Development
05.2017 - 05.2019
Bachelor of Science - Hotel And Restaurant Management
Holy Angel University
- Customer Service Training Program - June 2022
- Basic Anti-Money Laundering Foundation Course for Third Party Marketing Proponents Training - June 2022
- Food and Beverages Training - February 2019
- Housekeeping Training - November 2018
Similar Profiles
David Daniel GutierrezDavid Daniel Gutierrez
Floor Manager at Capital CasinoFloor Manager at Capital Casino
TENG VANGTENG VANG
Table Games Dealer at Capital CasinoTable Games Dealer at Capital Casino
Patrick GedroicPatrick Gedroic
Steward Supervisor at Horseshoe Casino, Jack Casino, Hard Rock CasinoSteward Supervisor at Horseshoe Casino, Jack Casino, Hard Rock Casino