Adrienne Mendonez
MARKETING AND BRANDING SPECIALIST
Somerdale,NJ
Summary
Versatile and engaging marketing and branding professional with 14 years of significant achievement in communicating mission and branding development goals, conceptualizing brand’s programming and activation through innovative experiential events, generating positive PR, and successful calls-to-action. Diversified experience across a spectrum of industries, focus on new consumerism utilization as a tool in evangelizing powerful brand voice and message. Integrates omni-channel strategy marketing solutions, specializing in experiential events, across various platforms while ensuring cohesion to brand image, voice, and message.
ULTIMATE GOAL: Managing the myriad of details necessary to transform ordinary to exceptional.
Overview
1
1
Certification
26
26
years of professional experience
Work History
Marketing/Branding Consultant
Contract-Based
NATIONWIDE , NJ
2006.07 - Current
- Prospected and cultivated relationships with potential clients.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion. Adapted marketing plans to specific audiences based on industry and audits, marketing research of market conditions, and analysis of current metrics to identify KPI's and optimize these channels.
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales
- Created documentation outlining research findings to make accurate decisions about future plans.
- Created customized internal and external marketing materials to increase product awareness. Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation and adjusting production schedules.
- Coordinated with social media, public relations and other teams to execute product introductions. Conducted consumer surveys and gathered data on purchasing habits for use in branding efforts. Identified appropriate marketing channels and target customers for campaigns. Developed campaigns and specific marketing strategies for clients.
- Wrote and designed engaging and successful marketing, implementing SEO techniques, advertising and website copy.
- Implemented site audits regularly; updated SEO, Google Ad Search to maximize results based on ever-changing algorithm landscape and procedures landscape to rectify issues in site ranking, ad optimization, and analysis, resulting in average increase of 135%, at least 10% CTR higher than industry competitors.
- Optimized media and public relations efforts using extensive contact list of trusted publishing contacts, and developing on-brand, original content to establish brand credibility, including corporate communications, blog contributions, magazine placements, and social media posts.
- Attracted no less than 25% new clients by creating and implementing innovative marketing strategies for each client serviced.
Stylist / Style Expert / Fashion Writer
Contracted Services
New York , NY
2015.01 - Current
- Manage projects according to timeline and seasonal changes; research current fashion trends and n-line style to develop quality content for readership.
- Work closely with clients and photographers to effectively elucidate brand(s) and merchandise.
- Coordinate logistics and generate call sheet for distribution to all staff, models, agents, and other essential personnel prior to day of shoot.
- Maintain reputation of credibility, dependability, and quality work with brands/designers, publications, models, PR agencies, boutiques, showrooms, photographers, and all others involved in process to remain relevant, authoritative, and trend-savvy by contributing as style expert to various blogs and publications. Attend industry events to discover new talent / emerging designers, network, build relationships.
- Prepared all items for photo shoots by removing tags, buffing surfaces and arranging layouts.
- Promoted products and services on social media platforms to increase reach, engage with potential clients and showcase service portfolio.
- Sourced materials and props for photo shoots to enhance products and appearance of subjects.
- Built strong and lasting rapport with clients through consistent delivery of requested services and exceptional results.
- Produced, coordinated, and styled over 20+ fashion productions (runway, product shoots, editorial shoots) by organizing model castings, attending fittings and sourcing apparel, accessories, makeup, shoes, and other wearables from extensive contact list of designers, showrooms, and PR firms. Styled looks for shoots or runway presentation.
- Prepared for photo shoots by collecting props and steaming and iron cloth items. Coordinated pick ups and safe returns of borrowed items with vendors, and suppliers.
- Cultivated lasting relationships with clients, designers, vendors, suppliers, agencies, production companies, photographers, set designers, and more.
- Identified needs and coordinated plans for travel and out-of-town functions.
- Research and write for style/lifestyle column about fashion shows and events, and report on seasonal fashion trends, new and innovative brands, or styling expertise
- Conceptualize and pitch compelling story ideas to media contacts, established and maintained relationships with credible sources.
- Coordinated with subject matter experts for interviews and topic generation.
- Strategized content based on Google Analytics data, geographical targeting and keyword planning.
- Covered special events and breaking news with eye for detail and tenacious pursuit of important information.
- Performed research and checked all facts to maintain high standard of journalistic integrity.
- Wrote, edited and produced stories for multiple platforms, including Internet and digital channels.
- Organized material, determined area of emphasis, and wrote stories according to prescribed editorial style and format standards.
- Pursued and developed stories independently and for assignment, covering range of topics.
- Provided on-air commentary for podcasts and speaking events..
- Completed assigned pieces and developed independent stories.
Account Manager
New York Blood Center
New Brunswick , NJ
2010.05 - 2013.08
- Rapid promotion into Account Manager role, immediately following 6-month contract position through Merck grant.
- Drove donor recruitment, donor retention and increase of donation frequency in assigned territory (Hudson County, Somerset County, Mercer County, Greater Philadelphia area) Managed average of over 350 of blood drive events per year.
- Successfully increased collected units per drive and frequency of blood drives on campus for two regional key accounts (Bank of America, Pennington s BNY Mellon/Pershing, Jersey City) over 100% year- over-year.
- Plan and execute all aspects of regional events for blood drives at corporate, educational, and community facilities, collaborated with national and international organizations to leverage industry connections.
- Utilize extensive project management skills in executing each blood drive, which involved liaising with chairperson and maintaining interdepartmental communication for coordination of logistical requests and specific account concerns, providing awareness to all staff of any potential element that may cause tardiness such as weather or construction en route), budget management, and promotion of blood drives in accordance with strategic timeline.
- Inspected new sites and adjusted operational plans to uphold quality standards, ensuring compliance with updated policies and procedures, statutory, regulatory and local, state and federal guidelines relating to SOP guidelines and general liability.
- Updated marketing materials provided by company, which seemed dated and maintained no more relevance to today’s donors, by writing compelling new copy, editable and interchangeable to target each institution’s demographic and creating more contemporary layout and design (email blasts, one-sheets, post cards, flyers, and web and social media copy to promote blood drives and recruit local community groups.) Handled distribution of new materials according to strategic timeline for each blood drive of each of my accounts.
- Performed informative, persuasive presentations to key accounts and potential donors to increase blood drive participation, awareness, and brand recognition. Presentations were conducted in corporate, education, and community settings, in-person and via web conferencing to audiences ranging from 10-50 people.
- Analyze account KPI’s and collect data on successful and unsuccessful marketing strategies used in past drives. Utilize those proven effective, and ensure delivery of fluid messaging across all platforms chosen to be useful.
- Develop and implement marketing campaigns and strategic partnerships to increase collections. Unit collection increase of 22% in mere 8 months through conceptualization, development, and execution of original marketing strategies and strategic partnerships.
- Initiated and closed deal with well known chain restaurant partnership; resulting in incentive in-kind donation valuing $1000-$3500 per blood drive, equaling over $18K at time of departure from company, and remains active to this day, totaling in average of $135K in-kind donation value since inception of partnership.
- Conceptualized, developed, and self-initiated pilot for Breast Cancer Awareness campaign in my own assigned territory, using my own resources. Upon review of campaign result’s metrics by upper management, which demonstrated proven success, through increased number blood donations, draw of significant amount of new donors, and overwhelming positive feedback from donors (cited by Unit Managers’ on-site staff on report).
- Breast Cancer Awareness campaign was immediately adopted and implemented by all regional branches which include: Philadelphia/NJ, Manhattan, Brooklyn/Staten Island/Queens, Hudson Valley, Long Island, and remains active, fundamentals of my pilot now being adapted into sister campaigns, utilizing same marketing strategy for various occasions throughout fiscal year.
- Campaign improved NYBC’s brand image and generated positive PR, campaign projecting NYBC as non-profit raising awareness for other causes during their own events.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
- Organize capital campaign strategy and execution, setting communication and funding goals.
- Develop marketing materials and plan events to generate funding.
Student Outreach Coordinator
New York Blood Center
New Brunswick , NJ
2009.09 - 2010.05
- Recruit, schedule, and ensure positive experience for volunteers.
- Coordinate identification and relationship building with key donors and groups.
- Initiated and coordinated visits by influential persons and community groups for marketing exposure.
- Increased education and awareness of blood donation through applicable scholarship programs and delivering evidenced-informed strategies.
- Scheduled outreach exhibitions and educated employees on extreme need for blood donations.
- Referred clients to appropriate team members, community agencies and organizations to meet treatment needs.
- Conducted community workshops to promote different programs and educate public on available accommodations to sponsor blood drives.
Education
Marketing Communications - Liberal Arts And Sciences
Hofstra University
Hempstead, NYSkills
Interpersonal and client communications
Certification
Licensed Notary Public, State of New Jersey (Expires April 12, 2026)
Affiliations
- Association of Donor Recruitment Professionals
- Freelancers Union
- The American Association of Inside Sales Professionals
- Strategic Account Manager Association
- National Notary Association
- International Professional Women's Association
- American Marketing Association
- New Jersey Small Business Association
- Small Business Assocation
- Ladies Who Launch
- Goldman Sachs 10,000 Woman
- National Association for Women Business Owners
Select Client Engagements
SELECTED CLIENT ENGAGEMENTS:
ORGANIZED BY SAMI LLC
- Developed brand image and handed business management aspects. Launched June '20. Awarded "Top Home Organizers in Philadelphia" by Expertise.com in March '21, with an active client list now over 50, in high demand on Thumbtack, Google Ad Optimization Score of 100%, CTR 11.25% above average than industry competitors.
- Craft compelling copy that speaks to the target demographic of the brand, and to evangelize each brands' message powerfully, throughout websites, social media, and overall digital footprint.
- Run A/B campaigns, launch beta sites by invitation only, to gather initial data on KPI’s for analysis. When enough data is gathered, design omni-channel marketing strategy based on the research.
- Develop unique and compelling voice and style, ensuring cohesion not only to the vision of each specific client, but consistent throughout all online presences both in voice and aesthetic.
JANINE JUST INC / CARAVAN STYLIST STUDIOS / THE GREGORY HOTEL
HORIZON BEAUTY GROUP | MARTINO BY MARTINO CARTIER | WIGS AND WISHES
- Write and design business sponsorship proposals / decks to increase interest for potential participants, sponsors, and VIP attendees.
- Pitched, recruited appropriate brand curation, and sold placement in programming, experiential events and strategic partnerships to industry contacts, cold contacts, influencers, public figures, providing exceptional client experience as point of contact. .
MELANIE SUTRATHADA, ON AIR HOST, INFLUENCER, BRAND AMBASSADOR
LAYANA AGUILAR, PROJECT RUNWAY STAR AND DESIGNER
LAHIVE LUXURY BRAND
- Media Relations
- Style Consultant
- Collaborative Partnerships
- Brand Outreach
HABITAT FOR HUMANITY OF SOUTH HAMPTON ROAD
- Volunteer and Outreach Coordinator | Marketing Manager
• Conceptualized, designed, produced, scripted, and provided on-set direction for Habitat for Humanity South Hampton Road's 2013 Promotional Video honoring their 25th anniversary. [View]
Accomplishments
- Recently Published Articles: “Melanie Sutrathada, Throwing Kindness Like Confetti,” (Honeysuckle Magazine 2020); “Flying Solo Takes NYFW to New Heights with Rooftop Runway Show” (Honeysuckle Magazine, 2021)
- Co-producer Credit, Editorial Spread: Resident Magazine July 2019 "A Summer Hideaway"
- Fashion Editorial Spread Credit: Co-Stylist, Resident Magazine June 2018 "A Mid-Summer Night's Dream"
- Fashion Editorial Credit: Lead Stylist: Resident Magazine, December 2018 "Life of the Party"
- Published Columnist: “Spotlight: Emerging Brands” Honeysuckle Magazine, 2017
- Featured in: Women’s Wear Daily, January 2017, “Specialty Stores Using Facebook Live, Catered Shopping Parties to Compete with Chains and E-Tailers” by Rosemary Feitelberg
- Featured in: Resident Magazine, June 2018, “The Stylists of DV Closet”
- Lead Producer for Linkedin Event at HQ in Empire State Building: Building Your Empire, an emerging brand exhibition, with keynote speaker Lisa Springsteen-Dupree (Author, “Becoming a Fashion Designer, Wiley, 2015)
- Publicity Coordinator Credits: S1:E2, S1:E4 Karma Trekkers, S1:E4 DealFlow), aired on CNBC World in 45 Countries
Timeline
Licensed Notary Public, State of New Jersey (Expires April 12, 2026)
2021-04
Stylist / Style Expert / Fashion Writer
Contracted Services
2015.01 - Current
Account Manager
New York Blood Center
2010.05 - 2013.08
Student Outreach Coordinator
New York Blood Center
2009.09 - 2010.05
Marketing/Branding Consultant
Contract-Based
2006.07 - Current
Marketing Communications - Liberal Arts And Sciences
Hofstra University
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