MENGNAN YUAN

• Account management: Successfully managed key accounts including 1 OTA and 3 traditional trade partners and new BD
• Developed and implemented quarterly, monthly, and weekly sales targets aligned with the company's AOP, effectively allocating resources for product promotions, regular MKT collaborations, and new initiatives.
• Campaign Planning & Execution: Supported the planning and execution of regional marketing campaigns on OTAs and Douyin, driving additional sales during the valley season
• Market Insights & Strategy: Conducted weekly and monthly analyses of travel market trends and competitor activities to inform strategic sales and marketing decisions
• Cross-Functional Collaboration: Worked with various teams to align marketing strategies with business goals

Personal Achievements

• New Business Development: Develop a network of 36 potential partners, leading to 3 potential key players and brought total accumulated sales (10.5M+ GMV)contributions for existing accounts
• Campaign Execution: Successfully executed multiple COOP campaigns such as Tuniu 315 membership day, enhancing sales and brand alignment.

• Clients Exploration: Identified potential brands using innovative media channels to meet sales goals
• Clients Communication: Effectively understood brand needs and coordinated e-commerce solutions through constant communication
• Sales Negotiation: Delivered proposals and formed strategic partnerships
• Market insights: Developed quarterly insights and compiled comprehensive reports for platforms like Tmall, JD, and Douyin
• US brand Tmall project: Managed client needs, proposals, negotiations
• Farfetch collaboration: Led consulting report and contract negotiations
• Douyin project negotiation: Led Estee Lauder's Korean mask brand sales and bidding program

• Account Management: Maintain existing client relationships; Execute the campaign plan defined by the clients
• Sales & BD: Create new partnerships with high-potential clients
• Operation Supervision

• Provide luxury high-level shopping experience to international customers
• Assist VM with design changes and product updates on a daily basis feedback
• Inventory counts and handle transfers and other issues