MENATALLA IBRAHIM
Doha,DA
Summary
Successful Executive with over 4 years of demonstrated ability in delivering mission-critical results. Offering outstanding communication and cross-cultural team management skills. Entrepreneurial attitude for optimal profitability. Ambitious team leader adept at creating strategic alliances with organizational leaders and effectively aligning with and supporting key business initiatives.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Marketing and Social Media Executive
Doha News
04.2023 - Current
- Developed and implemented comprehensive social media strategies to increase brand awareness, engagement, and web traffic.
- Created engaging visuals for social media platforms such as Instagram, Facebook, Twitter, LinkedIn, YouTube.
- Compiled weekly reports on performance metrics of all social media channels.
- Optimized existing content by using SEO techniques on multiple channels.
- Developed marketing strategies and campaigns to increase brand awareness.
Local Producer
Sky News
08.2021 - Current
- Produced packages and LIVE coverage throughout World Cup with team of 12 professionals
- Coordinated production schedules, editing, printing, and duplication processes for Sky News' Afghanistan and Ukraine/Russia coverage in Doha
- Presented production ideas and determined creative scenarios for production and delivery.
- Interviewed prominent sources for live coverage and TV packages, including Nasser Al Khater, Hassan Al Thawadi, and English players
- Produced leads and organized interviews by cold calling officials, and potential sources and effectively using social media networks
- Actualized strategies to streamline video production for TV coverage and minimize production delays
Freelance Account Manager
BCW
03.2024 - 04.2024
- Managed multiple social media platforms, ensuring consistent brand voice and message.
- Boosted engagement rates by creating compelling and visually appealing content for DIMDEX Qatar.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Designed and implemented social media strategies to align with business goals.
- Analyzed and reported social media and online marketing campaign results.
Journalist
Doha News
04.2020 - 06.2023
- Utilized understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories
- Interviewed prominent sources, contacts and leads to gather information for stories
- Reported and penned front-page breaking news stories and provided real time updates online
- Met deadlines with reliable, in-depth news, politics and human stories coverage
- Aligned visual design and brand messaging elements to deliver consistency across digital advertising and marketing platforms.
Freelance Digital Content Creator
Mangusteen
03.2022 - 03.2022
- Interviewed prominent sources, contacts, and leads to gather information for stories
- Covered all AgriteQ-related news and conferences to produce quality content for press media and social media.
- Enhanced brand visibility by creating engaging digital content across various platforms.
- Produced high-quality video content that effectively communicated brand messaging and increased viewership.
Content Creator Fellow
Qatar Foundation
09.2019 - 12.2019
- Proposed innovative storyline for digital content and developed unique campaigns to promote brand engagement
- Wrote and uploaded quality posts for client's various social media pages, improving overall traffic
- Constructed editorial calendars to manage content and plan specific and timely marketing campaigns.
TV Production Fellow
AlJazeera
05.2019 - 08.2019
- Interviewed celebrity guests, composed questions and performed in-depth research
- Delivered on-air reports, covering stories on politics, climate change and technology
- Gathered information and video material required as well as created high-impact scripts for review and approval by editors
- Excelled within on-call journalism positions, blending experience and passion to ensure timely and comprehensive reporting.
Documentary Production Fellow
VICE
01.2019 - 06.2019
- Reviewed footage, recordings and supervised editing process to verify conformance to production standards
- Conducted extensive research to obtain factual information and authentic detail using libraries, articles, and interviews
- Written documentary scripts and news articles according to set standards regarding order, clarity, conciseness, style and terminology
- Worked with prominent senior producers, editors, and cameramen to produce two one-hour documentaries for VICE NEWS TONIGHT, including setting interviews, writing storyboards and scripts, and pitching creative storylines.
Education
Bachelor of Science - Journalism
Northwestern University
ChicagoSkills
- MS Office: Word, Excel, PowerPoint, Outlook; WordPress; Adobe Photoshop, Audition, Premiere Pro, In Design, After Effects; MailChimp
- Canon cameras, Ricoh 360 camera, Tripods, Portable and fixed lighting, DJI OM 4, Zoom & audio recordings
- Google Analytics, Data Analytics, Social Media platforms
- Sprout Social
- SEO Optimization, Audience Analysis, Market Research
- Social Media Copywriting, Digital Media
- Interpersonal Skills
- Executive Support
Languages
Arabic
Native language
English
Proficient
C2
French
Elementary (A2)
A2
Certification
UEFA: A Masterclass in Social Media, Northwestern University; Modern Management Skills, AlJazeera; Foundations of Positive Psychology Certification, Coursera
Timeline
Freelance Account Manager
BCW
03.2024 - 04.2024
Marketing and Social Media Executive
Doha News
04.2023 - Current
Freelance Digital Content Creator
Mangusteen
03.2022 - 03.2022
Local Producer
Sky News
08.2021 - Current
Journalist
Doha News
04.2020 - 06.2023
Content Creator Fellow
Qatar Foundation
09.2019 - 12.2019
TV Production Fellow
AlJazeera
05.2019 - 08.2019
Documentary Production Fellow
VICE
01.2019 - 06.2019
Bachelor of Science - Journalism
Northwestern University