Meoshie Batiste
Communications & Brand Marketing Manager
Knoxville,TN
Summary
Results-driven marketing and communications leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded brand manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Known for exceptional organization and prioritization skills to manage multiple projects. Ready to offer 10 years of experience to new role dedicated to achieving exceptional results on tight timetables.
Overview
22
22
years of professional experience
Work History
Brand Execution Manager - Sales Producer
Jewelry Television
Knoxville, TN
01.2014 - Current
- Providing strategic branding and marketing oversight, leading complex projects, and driving growth for a company with $200M+ in annual revenues
- Leading brand-building initiatives for over 20 brands producing $50M+ annually while providing leadership and senior-level insight to guide scope development, establish roadmaps, and design marketing strategies that improve customer engagement and overall sales volumes
- Develops tailored brand management strategies for each product line including providing vision for video production sets, color schemes, talent/hosts, scripts, graphics, shorts, and post-production editing
- Maintains brand-continuity across the portfolio through meticulous analysis, standardizing product-specific frameworks, and collaborating with teams to communicate the identity, nuance, and voice of each brand
- Generates substantial revenue growth and surpasses goals by analyzing target markets, evaluating data analytics, and creating multifaceted marketing plans that secure immediate on-air engagement while building long-term brand equity
- Spearheaded the launch of 2 new brands that produced over $500K in under 6 months, led all phases of development for Koadon and Rachel Roy lines, and produced a cohesive and polished image for each target market
- Turnaround specialist with a history of revitalizing underperforming brands, creating data-driven solutions that build momentum, and restructuring marketing processes to align with current consumer buying trends
- Collaborates with senior leaders to identify areas of improvement, resolve sales-related bottlenecks, and help position the organization for long-term, sustainable success
- Led development for the Gemstone Show from concept to execution, wrote program scope/vision, created frameworks, and allocated budgets resulting in a cutting-edge, education-focused sales platform that dramatically improves website traffic to key Jedora marketplace subsites.
Senior Executive Producer
WXIA-TV
Atlanta, GA
01.2010 - 01.2014
- Instrumental in managing the “Atlanta Tech Edge” show and “Atlanta Business Chronicle’s Biz” show, leading teams to improve key metrics, and creating solutions that facilitated innovation and growth
- Secured an Emmy Award in 2010 in recognition of outstanding leadership and production management for the July 4th Centennial Olympic Park Live Fireworks Celebration, which aired on WXIA-TV
- Supervised and coordinated team of 11 staff and freelancers that included on-air talent, producers, editors, graphics designers, and writers
- Developed content development roadmaps that aligned with audience interests while maintaining the identity and brand of each show
- Managed and developed a team of multidisciplinary professions through positive team building techniques continuously championing WXIA-TV’s mission, values, and objectives
- Outmaneuvered the competition by performing competitive analyses, identifying market trends, and creating content development plans that consistently presented audiences with best-in-class business-related content and local programming
- Managed schedules, coordinated staff, allocated budgets, and maximized resources to consistently produce content of exemplary quality while continuously innovating processes to improve viewership metrics.
News Producer (freelance)
CNN Domestic
Atlanta, GA
01.2008 - 01.2009
Producer – News Writer
WSB-TV
Atlanta, GA
01.2003 - 01.2008
- Leveraged expertise in project management and operational leadership to double the station’s Local People Meters rating.
Morning Producer
WZZM-TV
Grand Rapids, MI
01.2002 - 01.2003
- Created and produced the station’s first School Storm Tracker Alert System, managed a team of 15 professionals, and focused staff toward achieving substantial gains in viewership and advertising revenue.
Education
Bachelor of Arts in Television Broadcasting and Communications -
Western Kentucky University
Skills
- Project Management
- Marketing
- Performance Management
- Staff Development
- Strategic Planning
- Performance Evaluations
- Time Management
- Brand Management
- Verbal and Written Communication
- Customer Relationship Management (CRM)
- Budget Control
- Team Leadership
- Complex Problem-Solving
- Business Administration
References
References available upon request.
Timeline
Brand Execution Manager - Sales Producer
Jewelry Television
01.2014 - Current
Senior Executive Producer
WXIA-TV
01.2010 - 01.2014
News Producer (freelance)
CNN Domestic
01.2008 - 01.2009
Producer – News Writer
WSB-TV
01.2003 - 01.2008
Morning Producer
WZZM-TV
01.2002 - 01.2003
Bachelor of Arts in Television Broadcasting and Communications -
Western Kentucky University
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