Merari Vega

Lead customer engagement, sales strategy, and product development for a growing handcrafted jewelry brand. Experienced in diverse event types including farmers markets, art festivals, trade shows, and private parties. Oversee social media marketing, inventory management, and custom order fulfillment to drive brand growth and customer retention.

• Designed multiple original jewelry pieces that became top-selling products, boosting brand revenue and customer loyalty.
• Managed booth operations and customer experience at 50+ high-volume events, exceeding sales goals and receiving positive client feedback.
• Increased online visibility through targeted social media content, driving customer engagement and custom order growth.
• Streamlined inventory and fulfillment processes, reducing errors and improving efficiency.
• Provided personalized customer service, including custom designs and real-time problem-solving.

Supported large-scale corporate events, including IBM activations, Cisco Live, and the Honda Stage at Austin City Limits. In addition to managing event logistics, contributed to improving the IBM activation elements inventory system. Collaborated with teams across fabrication, logistics, and creative departments while managing multiple projects and providing onsite event support to ensure seamless execution.

• Coordinated logistics for seven projects, including vendor management and venue selection.
• Designed and deployed an inventory management database, reducing booth prep time by 30%.
• Optimized a financial budgeting database, increasing engagement and forecasting accuracy.
• Facilitated clear communication between teams, vendors, and clients to support high-profile events.

Provided administrative, event planning, and project support to the Human Resources team. Contributed to employee engagement initiatives, compliance efforts, and internal communications while maintaining strict confidentiality and data accuracy in handling sensitive records. Balanced responsibilities, including document management and cross-departmental coordination.

• Audited 190+ employee files and transitioned records to a secure digital system, improving compliance and accessibility.
• Planned and executed internal employee events, including an executive dinner, earning leadership recognition.
• Coordinated community service events, enhancing employee engagement, and community involvement.
• Created and launched a real-time employee photo directory across five office locations.

Handled guest reservations, table assignments, and adapted to dynamic dining room demands while maintaining a positive guest experience. Also served guests, managed multiple tables, and provided personalized food and beverage recommendations. Trained staff and collaborated with management to improve front-of-house operations and guest service.

• Managed over 125 weekly reservations and 500+ walk-in guests, coordinating group reservations and walk-in seating to minimize wait times, resolve guest concerns, and maintain service flow during peak hours.
• Trained and supervised five hostesses on customer service standards and OpenTable reservation management, improving team performance.
• I stepped into additional front-of-house duties during peak hours to assist the team, resolve guest concerns, and maintain an efficient workflow.
• Awarded for consistently upselling wine, increasing bottle sales, and enhancing the dining experience.

Completed as part of the Bachelor’s degree in Marketing program at the University of Texas at Dallas. Collaborated with a team to develop a marketing strategy to increase online sales and brand awareness for a small business client. Responsibilities included market research, brand auditing, content creation, and presenting recommendations.

• Delivered a 20-minute professional presentation outlining data-driven marketing solutions, which informed the client’s updated strategy and addressed business goals.
• Collaborated with team members to conduct market research, perform a brand audit, and create marketing content, successfully meeting project deadlines, and maintaining consistent client communication.