MERCY BELLA
Summary
Results-driven and analytical professional with experience in sales, telesales, and financial analysis. Skilled in financial reporting, market research, customer engagement, and strategic communication. Adaptable team player with strong problem-solving abilities and a growing foundation in business and financial operations.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Business Development Executive
SJS INVESTMENT TZ LTD
11.2025 - Current
- Identified and pursued new business opportunities across Tanzania’s construction, energy, and telecommunications sectors, driving demand for treated electrical and telecommunication poles
- Secured supply agreements with 15+ electrical and telecom contractors, expanding the company’s client base across 5 regions in Tanzania
- Developed and managed B2B relationships with government agencies, utility companies, and private developers, contributing to a 35% increase in annual sales revenue
- Led price negotiations and contract discussions with bulk buyers of timber, poles, and furniture products, closing deals worth an estimated TZS 200M+ annually
- Conducted market research to identify growth opportunities in the treated wood and saw milling industry across East Africa
- Coordinated with logistics and production teams to ensure timely delivery commitments were met, improving client retention by 30%
- Represented the company at industry trade fairs, construction expos, and government procurement forums across Tanzania
- Monitored competitor activity and market pricing trends in the timber and wood preservation sector to sharpen the company’s commercial positioning
Telesales rep
Serengeti Breweries Limited (Diageo Subsidiary)
02.2025 - 08.2025
- Increased monthly sales by 25% through targeted client follow-ups.
- Managed inbound and outbound calls to engage potential customers.
- Grew active retail accounts by 30%, increasing order volumes and overall revenue.
- Educated clients on product features and benefits for informed purchasing decisions.
- Enhanced customer satisfaction scores by 20% through proactive feedback collection.
- Conducted market research to identify trends and customer preferences.
- Researched accounts using internal databases and external resources such as websites and social media profiles.
Sales Executive
Gemina Business Partner
05.2024 - 12.2024
- Closed TZS 1B annual Airtel contract for printing and branding services, surpassing revenue targets by 40%.
- Secured TZS 50M contract with KCB and TZS 88M tender application with NSSF, driving significant corporate portfolio growth.
- Increased B2B client base by 35% in telecom and banking sectors through targeted outreach strategies.
- Cultivated client relationships through effective communication and tailored service.
- Executed email campaigns and cold calls to initiate contact with prospects and generate leads.
- Responded promptly to inquiries from potential customers about product features or pricing plans.
- Implemented processes for cross-selling products or services based on customer needs.
- Coordinated promotional events to enhance brand awareness and customer engagement.
- Generated reports to summarize sales performance metrics and present findings to management team.
- Enhanced product knowledge through continuous learning and professional development activities.
- Developed business cases for new products or services to present to senior management.
Education
Certificate of Secondary Education -
Feza Girls Secondary School
Dar-es-salaamAdvanced Certificate of Secondary Education -
Feza Girls High School
Dar-es-salaamBachelor of Arts - Economics
University of Dar es salaam
Dar-es-salaamSkills
- Financial Reporting
- Financial Modeling
- Data Analysis
- Budget Analysis
- Problem solving
- Decision making
- Customer management
- Cross-functional teamwork
- Negotiation
- Issue resolution
- Creativity
- Issue resolution
Certification
- Google Data Analytics Certificate - On going
- IBM Data Science Certificate - On going
- ACCA(Association of chartered accountants)- On going
WORK EXPERIENCE
01-2026
References
- Tamara, Muhsin, Gemina Business Partner, tmuhsin@ge.co.tz, 0753874160
- Yusta Felix, Silayo, Korogwe Town Council, felixyustamhs567@gmail.com, 0655538948
- Vincent, Mugwhahi, University of Dar es salaam, vmugwhahi@udsm.ac.tz, 0712996666
Timeline
Business Development Executive
SJS INVESTMENT TZ LTD
11.2025 - Current
Telesales rep
Serengeti Breweries Limited (Diageo Subsidiary)
02.2025 - 08.2025
Sales Executive
Gemina Business Partner
05.2024 - 12.2024
Certificate of Secondary Education -
Feza Girls Secondary School
Advanced Certificate of Secondary Education -
Feza Girls High School
Bachelor of Arts - Economics
University of Dar es salaam