Merdan Ezizov

• Optimize Apex code, reducing processing from 18 to 4 hours for global dealer management.
• Transition 200+ Visualforce pages to LWC, improving architecture and service integration.
• Develop Platform Events framework managing 10M+ events monthly with Big Objects and AWS.
• Integrate Salesforce with AWS S3 via MuleSoft, overcoming file storage limits.
• Implement Copado pipelines, cutting CI/CD release cycles from 72 to 4 hours.
• Developed a robust Platform Events framework, effectively managing over 10 million events monthly with Big Objects and AWS.
• Integrated Salesforce with AWS S3 using MuleSoft, successfully overcoming platform limitations for file storage.
• Fostered strong cross-departmental partnerships, aligning project goals and enhancing team cohesion for faster project delivery.
• Optimized Salesforce processes, cutting data processing time significantly, leading to improved system efficiency and user satisfaction.
• Spearheaded the transition to Lightning Web Components, enhancing user interface performance and increasing developer productivity across projects.
• Analyzed integration workflows, implementing solutions that streamlined data exchange between Salesforce and AWS, minimizing operational bottlenecks.
• Improved data quality by implementing validation rules and customizing page layouts in Salesforce.
• Delivered front-end and back-end architecture and functionality by translating development requirements.
• Assisted in troubleshooting technical issues related to Salesforce platform, providing prompt resolution to minimize downtime.
• Reduced manual data entry for the sales team by automating processes using Apex triggers and classes.
• Developed customized reports and dashboards for various departments, enabling better decisionmaking.
• Updated programs as per user needs and developed codes that were in accordance to specifications.
• Tested functionality, performed debugging and carried out modifications to conduct quality checks.
• Optimized day-to-day operations through the creation of workflow rules, approval processes, and process builders.
• Managed client applications through web services with SOAP protocol and REST architectural style.
• Configured security settings and access controls within Salesforce orgs, safeguarding sensitive data from unauthorized access.
• Contributed to increased sales team efficiency with streamlined lead assignment rules within Salesforce CRM.
• Utilized SQL server integration services, SQL server reporting services and additional data warehouse or business intelligence (BI) tools.
• Managed numerous successful release cycles following Agile methodology principles throughout project lifecycles.
• Maintained up-to-date knowledge on latest industry trends and advancements in order to provide expert guidance on potential enhancements or integrations available within the ecosystem.
• Supported existing integrated platforms and new integrations using third-party integration tools to enhance business processes and operations.
• Enabled more informed decision-making by creating real-time analytics tools within Salesforce, offering deep insights into performance metrics.
• Collaborated with cross-functional teams to gather requirements and deliver tailored Salesforce solutions.
• Contributed to culture of continuous improvement by regularly reviewing and optimizing Salesforce workflows and processes.
• Ensured system reliability and performance by conducting regular audits and implementing necessary updates and patches.
• Implemented complex Apex triggers and classes for streamlined data management, enhancing overall system functionality.
• Increased customer satisfaction with deployment of personalized customer portals, providing self-service options and detailed account information.
• Led migration of legacy CRM systems to Salesforce, ensuring seamless transition and minimal downtime.
• Facilitated team agility and responsiveness by implementing Salesforce mobile solutions, allowing sales reps to update and access information on go.
• Developed secure, scalable Salesforce applications that met rigorous compliance standards, safeguarding sensitive data.
• Customized Salesforce reports and dashboards, providing actionable insights that drove strategic business decisions.
• Enhanced customer engagement by designing and deploying Salesforce Lightning components for more intuitive user interface.
• Tested functional compliance of company products.
• Conducted data modeling, performance and integration testing.
• Built databases and table structures for web applications.
• Designed and developed forward-thinking systems that meet user needs and improve productivity.
• Designed and implemented scalable applications for data extraction and analysis.
• Coordinated deployments of new software, feature updates and fixes.
• Inspected equipment, assessed functionality, and optimized controls.
• Developed conversion and system implementation plans.
• Translated technical concepts and information into terms parties could easily comprehend.

Automated onboarding and permission assignment through Salesforce Flows and rebuilt Nike’s permission structure.

• Optimized CloudCraze performance by refactoring Apex logic, adding Platform Cache, and creating custom Batch/Queueable jobs.
• Built a real-time FedEx MuleSoft integration using Apex REST and LWC for shipment tracking, which cut customer ticket volume by 60%.
• Developed a return case routing engine based on region and workload using a custom round-robin Apex trigger.
• Implemented a full Copado DevOps framework with static code analysis, branching, and regression testing.
• Resolved critical email deliverability issues by implementing DKIM/SPF and rearchitecting Marketing Cloud flows.
• Refactored Apex logic for CloudCraze, significantly boosting performance and ensuring smoother user experiences.
• Engineered a custom FedEx MuleSoft integration, leading to a 60% reduction in customer support tickets related to shipment inquiries.
• Established a robust Copado DevOps framework, ensuring high code quality through thorough static analysis and regression testing.
• Collaborated with cross-functional teams to resolve email deliverability issues, fostering improved communication through effective Marketing Cloud flows.
• Automated onboarding processes, enhancing efficiency and reducing time-to-productivity for new hires.
• Engineered a custom FedEx MuleSoft integration, leading to a dramatic reduction in customer support tickets related to shipment inquiries.
• Partnered with cross-functional teams to resolve email deliverability issues, enhancing communication and effectiveness in Marketing Cloud flows.
• Optimized CloudCraze performance by refactoring Apex logic and implementing Platform Cache, ensuring smoother user experiences.
• Automated onboarding processes, enhancing efficiency and reducing time-to-productivity for new hires, positively impacting team performance.
• Engineered a custom FedEx MuleSoft integration, leading to a 60% reduction in customer support tickets related to shipment inquiries.
• Established a robust Copado DevOps framework, ensuring high code quality through thorough static analysis and regression testing across teams.
• Collaborated with cross-functional teams to resolve email deliverability issues, fostering improved communication through effective Marketing Cloud flows.
• Refactored Apex logic for CloudCraze, significantly boosting performance and ensuring smoother user experiences for all stakeholders.
• Supported organization-wide change management initiatives pertaining to the adoption of new features or enhancements within the Salesforce platform.
• Ensured code quality by following best practices and conducting thorough unit testing before deployment into production environments.
• Enhanced user experience by designing and implementing custom Salesforce solutions.
• Checked processes and assessed communications within CRM systems for efficiency.
• Identified and supported business process requirements and development needs.
• Streamlined lead generation processes, resulting in improved lead quality and higher conversion rate.
• Supported marketing campaigns by automating lead capture and nurturing processes, resulting in increased engagement.
• Facilitated cross-departmental collaboration by integrating Salesforce with other business-critical systems.
• Enhanced data integrity by designing and implementing custom validation rules and duplicate management strategies.
• Improved user adoption with creation of comprehensive training materials and conducting hands-on training sessions.
• Reduced case resolution times by automating case assignment and escalation processes in Salesforce Service Cloud.
• Optimized sales workflows, allowing sales team to focus on high-value activities and close deals faster.
• Created proofs of concept for innovative new solutions.
• Automated repetitive tasks, saving significant time for sales team and increasing productivity.
• Corrected, modified and upgraded software to improve performance.
• Documented software development methodologies in technical manuals to be used by IT personnel in future projects.
• Supervised work of programmers, designers and technicians, assigned tasks and monitored performance against targets.
• Authored code fixes and enhancements for inclusion in future code releases and patches.
• Rapidly prototyped new data processing capabilities to confirm integration feasibility into existing systems.
• Optimized dust, temperature and humidity controls for installed systems.
• Optimized day-to-day operations through the creation of workflow rules, approval processes, and process builders.
• Tested functionality, performed debugging and carried out modifications to conduct quality checks.
• Developed customized reports and dashboards for various departments, enabling better decisionmaking.
• Utilized SQL server integration services, SQL server reporting services and additional data warehouse or business intelligence (BI) tools.
• Contributed to increased sales team efficiency with streamlined lead assignment rules within Salesforce CRM.
• Translated technical concepts and information into terms parties could easily comprehend.
• Inspected equipment, assessed functionality, and optimized controls.
• Coordinated deployments of new software, feature updates and fixes.
• Built databases and table structures for web applications.
• Tested functional compliance of company products.
• Conducted data modeling, performance and integration testing.
• Enhanced customer engagement by designing and deploying Salesforce Lightning components for more intuitive user interface.

• Managed user setup and automation, enhancing efficiency and data accuracy.
• Built dashboards to support business units, improving decision-making.
• Automated tasks with Flows and Process Builder, reducing manual workload.
• Improved data accuracy, leading to better business insights.
• Supported teams in leveraging data for strategic initiatives.
• Partnered with business units to gather requirements and build tailored dashboards, facilitating informed decision-making and operational efficiency.
• Developed automation solutions using Flows and Process Builder, significantly reducing manual workload and increasing productivity.
• Fostered a culture of continuous improvement by training team members on Salesforce features, enhancing overall team competency and engagement.
• Implemented tailored Salesforce solutions that streamlined workflows, resulting in noticeable gains in operational efficiency.
• Analyzed user requirements to create customized dashboards, leading to improved data-driven decision-making across departments.
• Partnered with cross-functional teams to enhance data accuracy, driving substantial improvements in business insights and strategy.
• Cultivated a knowledge-sharing environment by training colleagues on Salesforce features, enhancing team engagement and productivity.
• Implemented tailored Salesforce solutions that streamlined workflows, resulting in noticeable gains in operational efficiency.
• Analyzed user requirements to create customized dashboards, leading to improved data-driven decision-making across departments.
• Partnered with cross-functional teams to enhance data accuracy, driving substantial improvements in business insights and strategy.
• Developed automation solutions using Flows and Process Builder, significantly reducing manual workload and increasing productivity.
• Fostered a culture of continuous improvement by training team members on Salesforce features, enhancing overall team competency and engagement.
• Enhanced Salesforce system efficiency by optimizing workflows, automating processes, and streamlining data management.
• Resolved technical issues promptly and effectively, providing exceptional support to Salesforce users across the organization.
• Proved successful working within tight deadlines and a fast-paced environment.
• Collaborated with cross-functional teams to gather requirements, design solutions, and deploy custom Salesforce features tailored to business objectives.
• Customized user interfaces according to specific departmental needs while maintaining a consistent overall experience across the platform.
• Ensured data integrity and accuracy through regular audits, timely updates, and meticulous record maintenance.
• Proactively identified opportunities for process improvement within the Salesforce environment by staying current on industry trends and best practices.
• Played a pivotal role in successful system integrations, working closely with IT and business stakeholders to ensure seamless data flow between platforms.
• Customized Salesforce mobile app configurations, enabling sales teams to access critical information and close deals while on move.
• Improved system security and compliance by conducting regular Salesforce platform audits and implementing necessary updates and patches.
• Achieved significant reduction in report generation time by customizing Salesforce reports and dashboards to meet specific departmental needs.
• Reduced training time for new users by creating comprehensive Salesforce training materials and conducting hands-on training sessions.
• Spearheaded migration of legacy CRM systems to Salesforce, ensuring seamless transition with minimal downtime.
• Streamlined Salesforce database management, significantly improving data accuracy and user accessibility by implementing custom validation rules and duplicate management protocols.
• Boosted sales team productivity by developing and deploying automated workflow processes that reduced manual data entry and expedited lead follow-up times.
• Increased customer satisfaction by optimizing Salesforce configurations, allowing for more personalized and timely customer interactions.
• Conducted tests to identify issues and make necessary modifications.
• Implemented security measures to protect vital business data.
• Set up and controlled user access levels across databases to protect important data.
• Created and updated database designs and data models.
• Modified databases to meet needs and goals determined during planning process.
• Wrote and maintained technical and functional specifications to document database intentions and requirements.