Meredith Dobbs
Plano,TX
Summary
Dynamic freelance content creator with a proven track record of enhancing audience engagement and retention. Skilled in SEO and digital marketing, I leverage data-driven strategies to produce compelling content, achieving significant growth in readership and client interaction. Adept at collaboration, project management, and curriculum development, I drive results through innovative solutions.
Overview
22
22
years of professional experience
Work History
Freelance Content Creator
The Commercial Bank of Mason
Mason, Texas
01.2024 - Current
- Crafted and disseminated customized newsletters for both online and mail distribution.
- Enhanced audience size by 25% within three months through effective management of social platforms.
- Evaluated audience metrics and feedback to enhance content strategy, achieving a 15% increase in customer retention.
Freelance SEO Content Creator
Creative Spring
Tampa, Florida
01.2024 - Current
- Conducted research on college admissions, scholarship opportunities, and career pathways.
- Conducted keyword analysis to find top-performing search terms, boosting organic search traffic by 25% over six months.
- Worked with marketing teams to synchronize blog content and broader content strategies.
- Ensured all published content adhered to best practices in terms of SEO optimization.
Freelance Content Creator
Aloft Appraisals
Seattle, Washington
01.2023 - Current
- Designed comprehensive media materials to enhance brand visibility and client engagement.
- Incorporated templates to streamline presentation creation process, achieving a 20% reduction in production time.
- Partnered with diverse teams to guarantee precision and uniformity in all media outputs.
Content Writer and Curriculum Creator
Bespoke ELA
Dallas, Texas
01.2014 - Current
- Developed comprehensive English Language Arts curriculum business.
- Authored 180 blog posts and launched 124 email campaigns, achieving an average open rate of 34%.
- Authored three eBooks and more than 200 curriculum products resulting in over 5,000 email sign-ups within three months.
- Authored over five posts spotlighted on Teachers Pay Teachers and We Are Teachers.
- Developed Facebook ad campaigns, achieving an average of 850 clicks and 25,000 impressions.
- Designed infographics, social media posts, ads, and memes.
- Produced distinctive content attracting approximately 25k subscribers and readers.
Teacher and College Professor
Richardson ISD and Dallas College
Richardson, Texas
01.2003 - Current
- Instructed AP Literature and Dual Credit World Literature & Composition classes.
- Taught in diverse educational settings, including Plano Senior High School (TX), Collin College (TX), Richardson High School (TX), Dallas College (TX), Fenwick High School (IL), and Brooklyn Technical High School (NY).
- Instructed a diverse range of students from on-level to Advanced Placement in English and college literature.
- Led teacher team in adopting effective strategies informed by standardized test results.
- Developed a curriculum for the district database, servicing around 60 teachers and 9,000 students.
- Directed production of curriculum resources supported by quantitative assessments.
Education
M.A. - English Literature
Northwestern University
Evanston, Illinois01.2011
B.A. - English Literature
University of North Texas
Denton, Texas01.2003
Skills
- Google Certified Project Manager
- Google Certified UX/UI Designer
- Backward Design
- ADDIE
- Agile/ Scrum
- Advertising
- Brochures
- Google analytics
- Blog posts
- Social media management
- Monthly newsletters
- Email marketing
- Graphic design
- Digital marketing
- Content creation
- Social media posts
- Competitor analysis
- Articulate 360
- Adobe Captivate
- Figma
- Adobe XD
- Microsoft Office Suite
- SEO
Publications
- The Ultimate Literary Analysis Essay Guide: 20 Mini-lessons for Success
- 50 EDITABLE Projects and Assignments for ANY NOVEL STUDY
- Bespoke ELA: Innovative Lessons to Engage Students, 07/01/25, Wiley Publishing
References
References available upon request.
Timeline
Freelance Content Creator
The Commercial Bank of Mason
01.2024 - Current
Freelance SEO Content Creator
Creative Spring
01.2024 - Current
Freelance Content Creator
Aloft Appraisals
01.2023 - Current
Content Writer and Curriculum Creator
Bespoke ELA
01.2014 - Current
Teacher and College Professor
Richardson ISD and Dallas College
01.2003 - Current
M.A. - English Literature
Northwestern University
B.A. - English Literature
University of North Texas
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