Summary
Overview
Work History
Education
Skills
Interests
Timeline
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Meredith Duncan

Meredith Duncan

Peekskill,NY

Summary

Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and a positive mindset.

Overview

12
12

Years of design and development experience

Work History

Freelance Design and Web Development

Head.Clouds.Now.Design
01.2024 - Current
  • Sandwich Girl Cafe, Brooklyn, NY: self-motivated, with a strong sense of personal responsibility developing brand identity system, e-commerce website, print collateral (fliers, brochures, store signage, menus);
  • Sub Lights, New York, NY: Increased online engagement by developing and implementing creative digital media campaigns, cover art, animations, videos, and promotional art for indie musicians

UX Design Research Specialist

Macy's
02.2019 - 01.2024
  • Human-Centered Design & Testing: Informed pre-kickoff strategy for e-commerce experiences through user interviews and online testing for interactive Gift Finder, Own Your Style micro-site and Rewards Program enhancements increasing customer engagement and conversion rates
  • Macy's App Payment UX Analysis and Optimization: Conducted a comprehensive study of contextual and technical factors using customer journey maps, user interviews, and task analysis to improve the adoption rate of in-store app features
  • Long-form SEO Content Audit and Template Library: Cross-team collaboration to improve organic search ranking for long-form SEO content pages, and developed a modular template library to increase team efficiency
  • Accessibility Training: Led WCAG accessibility training which resulted in a >50% increase in accessible design practices
  • Data-driven Insights: Synthesized complex UI/UX research and Adobe Analytics data into actionable insights for marketing and merchandising teams
  • Presented to stakeholders and leadership that drove strategic decision-making for major e-commerce initiatives

Sr. Web Designer, Enhancements

Macy's
10.2014 - 01.2019
  • UI Design: Redesigned key e-commerce features in an Agile environment, including customer preferences, personalized filters, quick view components, and navigation which resulted in a significant improvement in customer satisfaction (CSAT) scores and brand loyalty
  • Responsive Redesign: Project lead for a comprehensive Macy's Backstage redesign, collaborating closely with creative and engineering teams
  • Developed responsive wireframes and design system with detailed specifications
  • Unified Web Design: Created clean, informative designs for operational pages and applied human-centered design principles across e-commerce and microsites (e.g., Dress Destination, Own Your Style, Black Friday Preview, and Star Rewards), which improved customer experience and brand loyalty
  • Email Design System: Created component libraries and a flexible modular email design system, increasing productivity and ensuring brand consistency across marketing initiatives
  • Homepage Redesign: Contributed to a team-led homepage redesign that resulted in an 8% increase in net promoter score (NPS) and 10% increase in customer engagement within the first year

Contract UX Designer and Developer

Aquent
08.2008 - 06.2014
  • World Wildlife Fund: Updated legacy code to make web pages responsive and consistent with corporate style guide using HTML, CSS and JavaScript
  • Lyons & Sucher Marketing Agency: Email Development: Coded over 20 mobile-first emails and conducted cross-platform testing for a real-estate focused marketing agency
  • Belk.com: Conducted a website audit and provided usability and accessibility recommendations for a major e-commerce website
  • AARP: Created story-driven feature images for articles, website redesign and page templates, and interactive learning tools using ActionScript 3.0, HTML, CSS, and JavaScript

Education

Bachelor of Arts - Visual Communication & Design

University of North Texas
Denton, TX

Specialization - User Interface Design

University of Minnesota
Minneapolis, MN
01-2017

Skills

  • Responsive Web Design
  • UX Research & Testing
  • HTML/CSS
  • Data Visualization & Presentations
  • Accessibility (WCAG)
  • UI/UX Design Principles
  • JavaScript, React
  • Adobe CC, Figma, Sketch
  • Version Control (Git)
  • Wireframing & Prototyping
  • Content Management Systems
  • Communication & Collaboration
  • Video Editing & Animation
  • Problem-Solving



Interests

Cold-process soapmaking, playing keyboards, singing & songwriting, gardening, furniture refurbishing, fluid art painting, dog training, student mentoring

Timeline

Freelance Design and Web Development

Head.Clouds.Now.Design
01.2024 - Current

UX Design Research Specialist

Macy's
02.2019 - 01.2024

Sr. Web Designer, Enhancements

Macy's
10.2014 - 01.2019

Contract UX Designer and Developer

Aquent
08.2008 - 06.2014

Bachelor of Arts - Visual Communication & Design

University of North Texas

Specialization - User Interface Design

University of Minnesota

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Meredith Duncan