Accomplished Sales Professional. Proven track record of success, excelling in business development and team leadership. Expert in financial analysis and client relations, adept at driving significant results through strategic project and budget management. Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Working in conjunction with the City of Branson and CVB to Increasing revenue for Branson, the convention center and the city of Branson building strong relationships with revenue producing accounts in high yielding markets. Increasing Food & Beverage Sales. Maintained DOS, Sales Manger and Event Manager Roles successfully for six months during company walkout assisting the General Manager with duties and smooth transition.
Leveraged CRM to collect, organize, and manage sales data and customer information. Attended networking events with the Branson CVB to build relationships and identify sales opportunities. Managed sales cycle to maintain solid customer base. Exceeded sales targets consistently through strategic planning and execution. Implemented effective upselling techniques to maximize revenue from existing customers. Successfully retained top-performing clients while also acquiring new business partners leading to significant revenue growth.
Optimized facility usage by expertly managing multiple concurrent events without compromising quality or service levels. Enhanced client satisfaction by efficiently managing conference logistics and coordinating with vendors. Strengthened vendor relationships, ensuring high-quality services at competitive prices. Streamlined event planning processes for increased efficiency and improved customer experience. Achieved revenue targets by proactively selling conference services to potential clients.
Maximized space utilization with precise room setup configurations tailored to event requirements. Managed on-site staff effectively, fostering a team-oriented environment for successful events execution. Elevated guest experiences through meticulous attention to detail in catering arrangements and menu selections.
Drove sales by developing multi-million dollars in group contract sales. Compiled and analyzed data to determine approaches to improve sales and performance. Exceeded sales quotas and increased profitability through effective sales strategy and business planning. Achieved sales goals. Optimized use of available resources by strategically allocating sales efforts with the City of Branson, CVB, and State of Missouri, according to seasonal demand patterns. My duties included; sales, market research, prospecting new business, developing customer and industry contacts, RFPs, closing the sale, meeting and exceeding sales goals. Account management, account retention. Developed and maintained marketing plan and sales budget with the General Manager. Analyzed Revenue Management strategy using such tools as Star Reports, demand analysis and applicable front office systems.
Account management, maximize sales/revenue opportunity, conduct client site inspections, promote facilities and services, meet/exceed food and beverage department sales goals. Successful execution and flow including, but not limited to: banquet event orders, all food and beverage and meeting needs, rooming lists, special room service needs, group resumes, master account billing, audio visual. Meet and greet clients, oversee a formal pre-con or informal needs review, with appropriate hotel staff. Attention to detail, represent expectation to the hotel and client satisfaction. Prepare and assist in collection of attrition and cancellation fees. Assist in annual competitive analysis of banquet costs, development of new menus, food and beverage minimums and meeting rental costs. Weekly tracking of all group room pick-ups within a 90 day period, and weekly reporting to director of sales and revenue director.
Managed key sales accounts, events and membership account sales with strategic planning and relationship building, resulting in increased customer loyalty and repeat business. Established and cultivated solid business relationships with new or existing customers. Implemented CRM systems for better tracking of leads, improving follow-up processes and communication within the team. Facilitated cross-functional communication between sales, marketing, and product development teams to ensure cohesive efforts towards shared goals.
Closed lucrative sales deals using strong negotiation and persuasion skills. Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
Dedicated and innovative executive sales and marketing professional with 30 years in the hotel and hospitality sales. Versed in hotel sales and operations, working with, Rev-Par, ADR, Star Report, business development, asset management, communication, client relationships and growth. Skilled in strategic sales and marketing plans, implementing strategy to yield results and leading sales teams towards success.
Adobe Creative Suite (Photoshop, Illustrator, InDesign) Microsoft Office (Word, Excel, PowerPoint, Publisher, Outlook)PMS and Catering systems: Opera, Delphi / PC and Mac. Salesforce. VenuOps. Momentous Elite. Canva.