Meredith Montoya
Reno,NV
Summary
I have generated over $11,000,000 during my 30 years of experience. I am a competitive and hardworking sales representative who is skillful in building relationships, securing new business and increasing sales and revenue using consultative techniques. I am known for my friendliness and superior communication, interpersonal and problem-solving abilities while having an extensive background not only in sales but ticketing, fundraising, event planning, sponsorships and college recruiting.
Overview
25
25
years of professional experience
Work History
Senior Recruiting Specialist
IMG Academy/NCSA
Reno, NV
09.2019 - Current
- Generate an average of $1.3 million dollars of revenue a year.
- Build relationships with clients during a 45 minute phone call. Spending time evaluating their academic, athletic and financial needs while putting a plan together and matching them to the right NCSA membership package for an on the spot enrollment which costs between $700-$7,500.
Development Support Specialist
Catholic Charities Of Northern Nevada & The St. Vincent's Programs
Reno, NV
02.2020 - 06.2022
- Prospected new donors, cultivated current donors, reengaged past donors and helped plan fundraising events.
Corporate Sales Director
Reno Bighorns/Sacramento Kings
Reno, NV
09.2017 - 04.2018
- Built relationships with potential customers in person and over the phone including cold calling, setting discovery meetings and potential partner presentations and proposals
- Prospected new business and generated qualified leads via outbound phone calls, face-to-face meetings, in-game entertainment and networking
- Utilized current contacts within the community to build the Reno Bighorns brand and created involvement with new businesses and organizations
- Created and designed new and innovative partnership proposals for prospects that met their objectives and budget
- Presented proposals and was able to answer questions and devise other options quickly based on their feedback
- Offered a positive and creative mindset to internal staff and external prospects and partners
- Pro-actively provided service to current and potential partners by identifying, addressing and exceeding expectations while maximizing value and ensuring return on objectives
- Negotiated and finalized the contractual process
- Identified and sold available premium inventory ticket products for the Reno Bighorns
- Met daily and weekly goals as it related to activity levels via calls, emails and meetings
- Met weekly and monthly goals related to new business and retention
- Developed and maintained updated, concise weekly sales reports for all premium products and Corporate Partnerships
- Involvement in game day activities, promotions and sales for all events.
Director of Sales and Donor Services
University of Nevada, Wolf Pack Athletics
Reno, NV
02.2014 - 09.2017
- Generated and managed over $1,500,000 of new and renewal revenue yearly through season/group ticket sales, pregame tailgates, RV individual and season passes and major gifts
- Provided exceptional customer service to accounts to ensure retention while increasing revenue and soliciting new business from relationship building
- Effectively managed over 700 season ticket and donor accounts, 30% more accounts than anyone else on the sales team, while maintaining an average of 88% renewal rate for men's basketball and football season tickets in 2016
- Instrumental in the smooth transition of a $12.5 million dollar stadium renovation prior to the 2016 season
- Responsible for educating fans, renewing and re-seating current accounts into newly renovated seat locations as well as selling and managing new premium inventory
- Led the sales team with the most new season tickets and group tickets sold for football and men's basketball during the 2016-2017 calendar year
- Led the sales team in seat premiums and monetary donations collected during the 2016-2017 calendar year
- Assisted and sell the new Basin Street Club in Mackay Stadium on non-game days for special events
- Created sales plan and implemented the use of the facility for parties, meetings and internal use
- Basin Street Club daily duties included marketing and selling the space, managing the event staff and coordinating catering and all audio and video components tied to the use of the room
- Managed and facilitated our group sales campaign
- Implemented football group ticket sales plan which caused group ticket sales to hit an all-time high of 13,000 in 2016
- Assisted with planning and executing all fundraising events which raise millions of dollars for Wolf Pack Athletics each year
- Managed, oversaw and sold RV tailgate passes and pregame tailgates for football which has become a strong revenue stream generating an average of $60,000 a year while enhancing the game day atmosphere.
Sales Manager
Legends Global Sales, Wolf Pack Athletics
Reno, NV
08.2012 - 02.2014
- Assisted in managing and training the sales staff
- Collected over $500,000 in ticket revenue for football and men's basketball season and group tickets during that time period
- Implemented a sales plan to increase group ticket sales for football, increasing sales from 6,000 tickets sold in 2012 to over 10,000 tickets in 2013
- Participated in sales and management training at a variety of other Legends properties and participated in the annual managers meeting.
Director of Sales
University of Nevada, Wolf Pack Athletics
Reno, NV
12.2004 - 08.2012
- Instrumental in increasing ticket sales for football and creating a fun and entertaining tailgating environment through marketing, sales and customer service
- Responsible for collecting nearly $2,000,000 worth of new revenue from Wolf Pack ticket sales during the past seven seasons
- Assisted in increasing the season football attendance from 55,650 in 2004 to almost double 102,000 in 2006
- Implemented, coordinated and sold all group, tailgate and season ticket packages
- Provided customer service to all accounts by servicing, renewing and up-grading packages
- Created new strategic marketing plans to increase ticket sales each year with very little budget
- Worked closely with the Marketing Department on special events and promotions, website management, budgeting issues and tracking and processing hundreds of thousands of dollars that is collected each year.
Account Executive
Arizona Diamondbacks
Phoenix, AZ
12.2000 - 10.2004
- Collected over $2,300,000 worth of revenue from Diamondbacks ticket sales during 4 baseball seasons
- Renewed and increased the revenue of over 400 group ticket accounts each season
- Sold season tickets to new accounts and renewed and upgraded/relocated over 6,000 existing season tickets accounts during a month long process
- Solicited businesses, churches, schools and other organizations to purchase group tickets to Diamondbacks home games ranging from 30-7,000 tickets per game
- Established and maintained strong relationships with all accounts and leads in assigned territory between the Diamondbacks and the general public
- Coordinated and planned group outing from catering and merchandise to fundraising and pre-game recognition
- Created and prepared promotional materials and marketing plans to help accounts increase their ticket sales and revenue
- Oversaw group events in hospitality areas during each home baseball game.
Senior Account Service Representative
Arizona Diamondbacks
Phoenix, AZ
02.1999 - 12.2000
- Provided quality customer service to over 10,000 season ticket account holders
- Built and maintained a positive relationship between the season ticket account holders and the Arizona Diamondbacks
- Responsible for responding to accounts problems and complaints
- Assisted with correspondence to season ticket account holders
- Created and prepared promotional materials
- Sold season parking passes, Arizona Baseball Club memberships as well as individual, partial and season ticket packages.
Education
Bachelor of Science in Sport Administration -
University of South Carolina
05.1996
Skills
- Building relationships
- Partnership development
- Proposal creation
- Presentation skills
- Negotiation
- Revenue generation
- Renewal retention
- Event management
- Fundraising
- Sales software proficiency
- Prospecting clients
- Referral Marketing
- Sales Pipeline Management
- Deal structuring
- Sales strategy development
- Prospecting skills
- Sales Presentations
- Customer Relationship Building
- Closing Techniques
- Cold-calling
- Complaint Handling
- Up-selling
- Customer care
- Process Improvement
- Network development
- Customer Retention
- Client Account Management
Timeline
Development Support Specialist
Catholic Charities Of Northern Nevada & The St. Vincent's Programs
02.2020 - 06.2022
Senior Recruiting Specialist
IMG Academy/NCSA
09.2019 - Current
Corporate Sales Director
Reno Bighorns/Sacramento Kings
09.2017 - 04.2018
Director of Sales and Donor Services
University of Nevada, Wolf Pack Athletics
02.2014 - 09.2017
Sales Manager
Legends Global Sales, Wolf Pack Athletics
08.2012 - 02.2014
Director of Sales
University of Nevada, Wolf Pack Athletics
12.2004 - 08.2012
Account Executive
Arizona Diamondbacks
12.2000 - 10.2004
Senior Account Service Representative
Arizona Diamondbacks
02.1999 - 12.2000
Bachelor of Science in Sport Administration -
University of South Carolina
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